CEO & CO-FOUNDER, IN LOCO MEDIA
André Ferraz is the CEO and co-founder of In Loco Media, considered to be one of the ten most promising advertising startups by the Cannes Lions awards in 2015. Aged 25, he graduated in computer science from the Federal University of Pernambuco. His entrepreneurial career began when he was 19, accompanying the academic work done by his father, a researcher in Ubiquitous Computing, and applying the theory to the creation of what the Institute of Electrical and Electronics Engineers (IEEE), the Association of Computing Machinery (ACM) and Microsoft say is the world’s most precise geolocation platform. He has spoken at events such as Cannes Lions (twice), Brazil Forum UK, Proxxima, iAB Ad-tech, Forum MMA Brasil, Forum Mobile +, MIT EmTech, and Startup Weekend. He regularly publishes articles on sites such as ProXXIma and he took part in Livro Mobile – IAB Brasil. In Loco Media (https://www.inlocomedia.com/) is the world’s first mobile advertising network powered by indoor location technology. It provides advertising in locations defined by the advertiser with an accuracy of from 1 to 2 meters. Its exclusive technology was named the most precise in the world in 2014 by Microsoft Research and is 30 times more effective than GPS.