Basic Info

Amy Jo Martin
Contributor Status:
Native AdVice
Initial Contribution Date:
Primary Location:
San Diego, CA, USA

Career Info

Primary Industry:
Coaching / Training, Marketing / Advertising
Personal Career Headline:
CEO/Founder of Digital Royalty
Business Description (One-Liner):

Social media and education company that helps individuals and brands build, measure and monetize their digital universe

More Career Details:
Experience Timeline:
16-20 years of work experience

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Career Snapshot:

Amy Jo founded Digital Royalty nearly five years ago to help companies, celebrities, professional sports leagues, teams and athletes build, measure and monetize their digital universe.  In addition, Digital Royalty provides customized social media education programs through Digital Royalty University, which offers a comprehensive curriculum blending strategic and tactical training. In October 2012, Amy Jo published the New York Times Bestseller, Renegades Write the Rules.

Amy Jo herself has nearly 1.1 million Twitter followers (@AmyJoMartin) and she travels the world to speak about the latest trends in social media, how to monetize various social platforms, and how to successfully build a personal brand by utilizing social media. Her audiences have varied from the Harvard Business School and National Sports Forum to the Design Leadership Summit in Venice, Italy. Amy is also a regular contributor to news outlets including the Harvard Business Review and Sports Business Journal. She and Digital Royalty have been featured in top-tier media outlets including Vanity Fair, TIME, Forbes, The New York Times, Fast Company, ESPN SportsCenter, USA Today, MSNBC and Newsweek.

Digital Royalty’s clients include:  Shaquille O’Neal, FOX Sports, The X-Factor, Chicago White Sox, UFC and Dana White, Dwayne “The Rock” Johnson, Los Angeles Kings, Jabbawockeeez, Doubletree by Hilton, Tony Hsieh CEO of and author of the The New York Times #1 Bestseller, Delivering Happiness, Monte Carlo Resort & Casino, and Hard Rock Hotel & Casino.

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How did you get into the industry?:

Curiosity drove me to learn more about digital technology and then I was hooked.

Emerging industry trends?:

Social communication privacy continues to be a growing concern for society. We provide training which educates users about their personal brand and how to protect their brand.

Inspiration for the business idea, and your vision for the Business?:

I set out to design my own day and explore the opportunities social communication could offer to brands and talent. Digital Royalty empowers people to humanize their brand and inspire each other to make personal connections in order to positively disrupt the world.

What's next for the Business in the near future?:

We continue to expand internationally and grow our education division.

Your key initiatives for the success of the Business? Greatest Accomplishment?:

Our partnership with our investor, Tony Hsieh, has been instrumental.

Attracting the combination of incredible talent that comprises the team is my biggest success.

Your most difficult moment at the Business? (and what did you learn?):

People aren’t scalable. There are only so many hours in a day.  We began to productize our intellectual property and created our education division.

Career advice to those in your industry?:

Make sure your company encompasses the intersection of where your passion, purpose and skill collide.

What Else To Know

Tell Us More:

Most interesting headline read this week:

“Microsoft CEO Satya Nadella: women, don’t ask for a raise”

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