Basic Info

Andy Goodman
Contributor Status:
Native AdVantage
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Career Info

Primary Industry:
Non-Profits / Philanthropy, Public Relations and Communications
Personal Career Headline:
Co-founder & Director of The Goodman Center

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Career Snapshot:

Andy Goodman is co-founder and director of The Goodman Center. Along with Storytelling as Best Practice, he is author of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. He also publishes a monthly journal, free-range thinking, to share best practices in the field of public interest communications.

Andy is internationally known for his speeches and workshops on storytelling and has led over 500 trainings for clients including CARE, The Nature Conservancy, Boys and Girls Clubs of America, NOAA, the San Diego Zoo, MIT, Princeton, the Bill and Melinda Gates Foundation, the Robert Wood Johnson Foundation, GE, Bank of America, and many others.

He has designed communications curriculum for the College for Social Innovation in Boston as well as for the African Leadership University in Mauritius. When not teaching, traveling, or recovering from teaching and traveling, Andy serves on the advisory board of the Institute for Human Caring.

What Else To Know

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A Day in My Life:

What do you love most about Your City? In Los Angeles, we have all the assets of a big city, and yet in less than 20 minutes I can be walking on a mountain trail and feel lost in nature with not a trace of the city to be seen or heard.

Favorite restaurant? So many to choose from, but in my neighborhood, if you want a great slice, nothing beats Village Pizzeria on Larchmont Boulevard.

What are you doing at:

6:00 AM – Lying awake in bed thinking, “I should get up. No, five more minutes.”

10:00 AM – I’m either at my desk in my office getting ready for a speech or workshop, or standing in front of a bunch of people giving a speech or leading a workshop.

12:00 PM – Favorite Lunch spot/meal? Café Midi on La Brea. Try the blackened turkey burger.

7:00 PM – If I’m not on the road, dining with my wife.

11:00 PM – Whipping a backhand passing shot by Roger Federer (in my dreams, of course.)

What drink do you need to get through the day and at the end (and how many)? Arnold Palmer. Pretty much one a day.

Most used App? IMDB has to be up there believe it or not. I love movies, so I’m constantly seeing actors and trying to remember where I’ve seen them before.

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