Basic Info

Anita Wu
Contributor Status:
Native AdVert
Initial Contribution Date:

Career Info

Primary Industry:
Beauty / Cosmetics
Personal Career Headline:
Co-founder, BOTANY Skincare

My Native AdVert

Career Snapshot:

Anita Wu and her sister Yin Yin Wu co-founded BOTANY Skincare in San Francisco, with a vision for mindful and effective green beauty. Born and raised in a small town in south east China, for the Wu sisters, herbs were central to their well-being by promoting balance of body and mind.  Anita and Yin Yin have fond memories of their herb picking excursions to the nearby mountain with their mother and grandmother, a family tradition that has remained with the family for generations.

Tired of looking for non-petrochemical based skincare products that meet their efficacy standards, the Wu sisters took it onto themselves to develop scientifically powered herbal skincare products based on their cosmetic science research. Five years ago Anita and Yin Yin set out to study the science of skin cell aging through literature research as well as formal studies at University of California at Los Angeles (UCLA) to find scientifically evaluated ingredients to include in their skincare formulations. Out of this effort Botany Skincare was born, introducing skincare products that are herbal driven and scientifically powered.

What Else To Know

My Goal of the Day:

Prioritization, being able to say no so that I can do the things that matter to me. Stay positive and be productive!

My Thought of the Day:

Cross out the last bullet in my To Do list.

My Action of the Day:

Organization and efficiency. I enjoy not wasting more time than I need to complete my tasks.

My Tip of the Day:

Cross out the last bullet in my To Do list

My Pic of the Day:
Tell Us More:

What do you love most about Your City?

I live in San Francisco. I love the food and diversity.

Favorite breakfast meal & restaurant?

Nothing is more fulfilling to start a Saturday morning than a nice warm latte and a fresh pastry. My favorite place is at Vive La Tarte in the SOMA area in San Francisco.

What are you doing at:

6:00 AM – Waking up! My morning always starts with my beauty routine which includes a facial massage using BOTANY Skincare’s anti-aging Refinersy facial oil and Genephy face cream. Once dressed, I prepare myself a cup of coffee with freshly ground beans and make sure to take the time to enjoy it before stating the day. Slower mornings help me think of what’s ahead and helps me plan how to spend my energy to make it throughout the day.

10:00 AM – I reply emails and answer phone calls in the office

12:00 PM – Favorite Lunch spot/meal? 

My favorite lunch is a home cooked meal at the back yard of the office.

7:00 PM – I practice Yoga and meditation.

11:00 PM – Already asleep! I am usually in bed by 10:00pm right after my night time beauty routine. 

What drink do you need to get through the day and at the end (and how many)?

Water, water and more water with a bit of chia seed.  I’m a water girl; I drink at least 8 glasses of water to stay hydrated.

Most used App/Favorite Instagram Account?

My most used App is Instagram and my favorite account is @botanyskincare

What should everyone try at least once?


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