Chief Executive, Music Managers Forum UK
I joined the UK’s Music Managers Forum in January 2016. MMF is the world’s largest professional community of music managers with over 650 members based in the UK with global businesses and a wider network of 1700 managers in the USA. I’ve had a career encompassing EU advocacy in Brussels, commercial and public affairs with Cadbury, government communications at the Department for Business, Innovation and Skills and, latterly, as Director of Policy and Research at the Design Council. Many years ago I obtained a degree in Politics and a MA in European Integration and I speak French, some Spanish and very rusty Slovene.
Campaigning for a just cause: a fairer, more transparent music industry that operates in the interests of artists and their fans.
My Daily Thoughts:
Goal of the Day: Getting out of bed.
Thought of the Day: Should run more
Action of the Day: Meet new friends
Deed of the Day: Water my plants
Tip of the Day: don’t go down to their level, bring them up to yours (something my dad use to say).
A Day in My Life:
What do you love most about Your City? Running along the river and canals of Limehouse and Wapping in the morning before work.
Favorite breakfast meal & restaurant? I don’t eat breakfast out if I can avoid it.
What are you doing at:
6:00 AM – sleeping, who gets up at 6am? Yoga or run at 8am.
10:00 AM – in the office, drinking strong coffee, catching up with the team, reading up on industry news or meeting new managers for coffee.
12:00 PM – Favorite Lunch spot/meal? The lunches in The Ministry just around the back of our offices are pretty amazing
7:00 PM – Normally out at a work event, either one organised by our team for managers or by one of the sister organisations we work with or meeting friends or connections for dinner.
11:00 PM – on my way home or at home winding down before bed at midnight.
What drink do you need to get through the day and at the end (and how many)? Several black coffees in the morning, glasses of wine or a sour beer in the evening.
Most used App/Favorite Instagram Account? Google Maps..
What should everyone try at least once? Swimming in the sea.
Where do you enjoy getting lost? I hate getting lost but enjoy biking along the coast (always can follow the sea back home)
My Native AdVice:
How did you get into the industry?
I used to manage bands and run the BandSoc at University 20+ years ago. After 15 plus years working in different sectors but always with a focus on delivering change, I saw a Guardian jobs ad for the Music Managers Forum and found a way to combine my love of music with belief in improving business and culture for the greater good.
Career advice to those in your industry?
Keep making connections, new friends, be open to learning and read loads. It’s a small industry and not worth making enemies.
Any emerging industry trends?
Increasing power in the hands of the artists and manager but increased responsibility with this and the need to form strategic partnerships with others to grow careers. You can’t do it on your own but you can do it with the right team. For managers this means changing business models and knowing which expertise to bring in and when and how to find investment.
Ideal experience for a customer/client?
That music managers who join the MMF gain personally from being part of a community and a collective that supports their careers and that of their artists.
How do you motivate others?
Praising what’s good, celebrating all our successes as a team. To be supportive whilst providing honest feedback so we all perform to the best of our ability.
My Native AdVantage:
What are my aspirations?
To keep learning every day, to never repeat myself. To keep growing the MMF’s membership and influence within the music industry and with policy makers.
My Biggest Success?
Probably founding the FanFair Alliance to tackle ticket touting (scalping) in the UK although I can’t take any credit for this being delivered – that’s all down to Adam Webb who is a strategic and driven campaign manager.
My Most Challenging Moment?
Walking away from a job that wasn’t right for me and being able to do so before it damaged my mental health.
Bringing energy and enthusiasm to everything I do.
My Favorite People/Role Models?
I’ve met some awesome women in this business in the UK and internationally who have inspired me every day. My husband is pretty cool too, he puts up with my crap and keeps me grounded.
What Else to Know?
Love your job but don’t be defined by it.