President of ATM Artists & ManagemenT
A Music Management, Agency, Marketing & Consulting Company
Amy Thomson is the president of ATM, a global music management Swedish House Mafia, Axwell & Ingrosso and Alesso. ATM merged with AMSGE in Feb 2014 and is now working with Irving Azoff, Ron Burkle and Jim Dolan building an ever increasing roster.
Creative Director of Ministry of Sound at 21, Thomson formed her own company in 1999. In 2011 she took on a Consultant role to Ron Burkle, advising in asset purchases and marketing in the youth culture and entertainment space. ATM merged with AMSGE in Feb 2014 and is now working with Irving Azoff, Ron Burkle and Jim Dolan building an ever increasing roster. Known for innovation in the social media space the partnership will cover management and theapplication of their clients to brand and equity partnerships.
Easy! Wine and an english breakfast
How important is social media in marketing your clientele?
Very but its VERY important not to be obsessed with it. Reach doesn’t mean great. Millions of likes doesn’t mean it was good. You can start to become a slave to likes and I decided to turn my eyes off to that a long time ago. Its hard for artists not to read comments and keep going, for journeys not to be diverted by people commenting on a track or a piece of art…..and people have no idea their comments are so impacting. The downside of social media is it can influence and for the consumer its addictive….it just creates so much noise. But the plus side is it can help you release your art to the world and it can feel like you can remote control crowds to where you need them. I have redirected whole venues to new locations using Twitter or warned of a danger on a highway to a show etc…..that’s powerful.
Most interesting headline you’ve read this week?
I’ve been watching the U2 roll out.
What music is on your ipod/pandora stations?
Everything. I love George Harrison to Florence and the Machine to Kanye West…..