Caleb Breakey is the CEO of two six-figure hybrid ghostwriting companies, an ECPA Award Finalist, an Amazon #1 best-seller, winner of the prestigious Genesis Contest for fiction writers, graduate of the CWG’s highest level, teacher at conferences across the nation, and former award-winning journalist of numerous star athletes and musicians, including Derek Jeter, Roger Clemons, David Ortiz, Alex Rodriguez, Emerson Drive, and Casting Crowns.
Traditional publishing broke my heart, so I set out to create a better system. I was armed for this task from years of journalism, writing, and Internet marketing experience.
It’s no longer about hope and pray marketing. To be successful in publishing, you need something genuine and valuable to say—and you must strategically build your relationship with your readers via a book funnel.
The opportunities are endless. Traditional publishers are looking for people with platforms—not for people with valuable things to say. We’re flipping that on its head. We believe those who are living a great story are too busy to put their lives on hold to write it down. So we help them do that and then pair them with killer Internet marketing. Great ideas that marry great writing and great marketing are winners from day 1.
As noted above, traditional publishing broke my heart. It’s a deeply flawed system that the world has accepted because no one has introduced a better way. I hope writers everywhere will one day look back and say, “What in the world were we thinking selling our souls like that?”—all the while turning a profit from their hard work and originality.
Just launched a Discover and Profit from Your Nonfiction Masterpiece Workshop: https://startyourbooktoday.com/workshop-launch-1. It’s going to be fantastic.
I take classes every week on marketing. I don’t just want to be a great writer. I want to know how to connect great ideas to real readers.
You never start out as the best in the business. And as someone who likes to give my clients the very best, it was difficult having to learn my way through failures along the way. Great processes arise from many little failures. Those failures make your heart bleed in the moment. But later they form the foundation of your success.
They have a life-altering book and platform that has the biggest publishers drooling—and then decide not to sell their book because they can do just as well by themselves while keeping their rights and royalties.
By telling them the truth. By reminding them that great things arise from difficulty and perseverance. By showing them how to work smart.
Don’t follow trends. You must invest in continual learning in writing, marketing, and platform building, and then create what you want to see.