Basic Info

Christine Kerr
Contributor Status:
Initial Contribution Date:
Primary Location:
Rocklin, CA USA

Career Info

Primary Industry:
Personal Career Headline:
Business Description (One-Liner): is a Gift Shop that carries uplifting, unique, and Artisan gifts that are personally selected and Metaphysically inspired.

More Business Details:
Online Platform / Web-based Business, Product Oriented Business
More Career Details:
Artist, Broker, Chef, Professor / Educator
Experience Timeline:
41-50 years of work experience

My AdVert

Career Snapshot:

I am Christine, the founder of Faerie Dust.  I am a 66 year old woman at the time of this writing, retired because I thought I wanted to.  You may be thinking, “What is she retiring from?” Well, in descending order I retired from the Real Estate profession as a broker and owner of my own office, as a vocal arts musician and choir director, and as a music teacher at a local Community College as well as teaching elementary school, retail and direct sales, restaurant management, and private duck club culinary chef.   Let’s just say I have done a LOT of things in my life.

So what did retirement do for me?  I thought, at long last, I could just hang out and read or watch TV or do whatever I wanted to do.  I’m not a hobby person, I’m not domestic, I’m not a joiner of clubs. Guess what? I got bored and started having health issues.

I grew up in a Metaphysical family where so many of my perspectives and philosophies were instilled in me from a very young age. However, being basically a skeptic, I decided to explore many other religious points of view, but ultimately my upbringing called me home.  Metaphysics and New Age perspectives were where I settled.  BUT, I’m still a skeptic, even though I am a Reiki Master, Tarot card reader (just for my own enlightenment), and I do wear my beautiful Happiness Amulet made by one of our artists, Linda Kelly.

Why not explore what the Universe has to offer?  Sometimes we keep ourselves closed off to so many possibilities.  Be willing to try out new ideas, even if you are a skeptic like me.  I keep exploring and I keep learning.  Some things I embrace and some I leave behind.  All things educate me and I can speak from personal experience, not a prescribed mythos.

So in my boredom and health recovery, I finally started feeling better and realized I was not ready to retire.  My widely varied background, mostly in administrative and creative capacities, gave me the skills I needed to start another business.  It was time for me to do what is nearest and dearest to my heart for like minded people;  I wanted to start a positive New Age Metaphysical Store, where people could buy positive and uplifting gifts for themselves and others that were unique and beautiful.  If nothing else, it could inspire smiles and remind us about good things in life and about ourselves.

Having come from a long line of artists, I also felt the importance of including merchandise created by artisans whose hearts and souls are in their works.  These unique gifts are so much more meaningful than just the merchandise they represent.  They are beautiful gifts into which creativity and love is infused.  To support them and provide a little more insight about their products there is a section about each artist as well as their wares on their pages, thus the birth of

AdMission Statement (AKA Personal Brand Pitch):

I am a deeply passionate, personable, and loyal individual.  Humor and wit is also important to me.  My favorite kind of humor is irony based on reality (Frasier) and I don’t like slapstick (3 Stooges) or humor based on clueless dumbness (Friends).  I need to be surrounded by beauty and interesting things to feel comfortable.  People who are just themselves are my favorite kinds of people.  I like sharing experiences with like minded people and I am an instigator.   The challenge of making something successful appeals to my problem solving nature.  Mostly, if one looks at my website, and looks at the products, reads my blog and other things I have written, that is a pretty accurate snapshot of who I am.

What Else To Know

My Goal of the Day:

Walk 30 minutes.  Write a new blog entry.  Take pictures and post new product.

My Thought of the Day:

How to Choose Gifts:  A Helpful Guide

Let me start by saying, people ask me why I started Faerie Dust, my gift store.  At first I started it to provide gifts for like-minded people. I was going to open a brick and mortar store, but it occurred to me that I could “open” it online and open a brick and mortar store later.

I dedicated myself to buying merchandise that I really like, not just any merchandise to fill space.  I like beautiful, cheerful, and unique things that have purpose, even if that purpose is just to make someone else (or myself) happy.  I also like supporting artisans who hand-make their products. These products go beyond just gifts that are manufactured and are made with Love and their own personal touches.  Our website features these artisans and their stories as well as their products.

The third, and biggest reason is that gift giving brings people together.  It connects us. It shows you care and have thought about someone else enough to buy a gift.  Connecting with others is so important, especially in this day and age when we are so divided.  It says, regardless of our differences, I still care about you.

From a metaphysical point of view, I was reading in Tarot of the Spirit, by Pamela Eakins, PhD, and a paragraph in the Nine of Water stood out to me.  It said,

“As we journey into the cosmic sea of Yesod [unconscious mind], we see the reflected images of the collective unconscious, that unconscious mind which we share with each other.  Once we have accessed the collective unconscious via inward travel…we begin to understand our Self as we understand others. We begin to understand that we are each a separate spark of the One, and yet we are the One.  With acceptance that I am you and you are me, while we are at the same time, unique and separately beautiful individuals, we begin to move into a deep and real harmonious love.”

That is the bottom line, making that connection with the collective consciousness, and gift giving is a wonderful way to contribute to that end.  “The more we come together, the happier we’ll be.” There is truth in the words of that little song.

So all that being said, let’s talk about gift giving.  I have heard so many people say something like,

“I just don’t know what to give to Sally.  She has everything!” “I have no idea what Sally likes or needs.”

Buying people what they want or need is one way to decide on gifts, but here is a perspective you may not have thought about; what you give to someone as a gift reflects how YOU feel about them.  When choosing a gift for someone ask yourself if that gift reflects your personal feelings about them. Hopefully, that is a good thing. Also, does that gift remind you of them? Sometimes gifts speak to you regarding others.  If you don’t like them but have to buy them a gift, buy something that makes YOU happy. It is likely that if it makes you happy, it will make them happy, or at least they will know you were wanting to share something to make them happy because it makes you happy.  You know, that collective consciousness thing. Worst case, it’s the thought that counts. This approach makes gift buying and gift giving much more pleasurable.

The gifts at Faerie Dust are personally selected by me.  I love all my merchandise, and when I sell it, I am connecting with the buyer, and they will connect with the person receiving the gift.  What a lovely way to support this chain of collective consciousness. Faerie Dust gifts go the extra mile of gift giving because the artisan gifts are unique and one of a kind.  They demonstrate you like them enough that you went out of your way to find something no one else has, something with purpose, and that you are supporting individual artisans. I can’t think of a better kind of gift.

Faerie Dust brings these lovely gifts together on one website,  Our gifts are affordable so you don’t have to break the bank to show you care and we are constantly getting new things and/or new vendors all the time, again, personally selected by me.

By the way, if you want the gift giving experience to be complete from beginning to end, we also have some adorable, elegant, and artistic gift wraps and greeting cards that are made by artisans/designers.  Start the smiles even before they open the gifts.

So make sure there is a little bit of you in the gifts you give and make those connections that are so important.  I hope this makes your gift buying and gift giving a little more pleasurable for both you and the gift recipient. Share the Love!

My Action of the Day:

Talking myself into eating a plant based foods diet for another day.  Taking inventory of my products. Making phone calls and appointments.  Giving myself Reiki for clarity.

My Deed of the Day:

Taking beautiful pictures of my products so people can see how they can be used.

My Tip of the Day:

It is really important to trust (the Universe, in my case) and know things will unfold as they should.  There are lots of things that go into that, but knowingness is your strongest asset.  Hoping implies lack.  If we hope things will go well, we are implying things are not going well.  I have found that trusting in the perfect unfolding, regardless of how it appears in the moment, will ultimately make sense and inform us of what actions we need to take (or not).  Just listen, watch, and trust.  I know it is hard to do because of ego’s obsession with protection and apprehension, but it gets easier with practice.  Try it, you’ll like it!

My Pic of the Day:
Tell Us More:

I think it is really important that you are very clear on the reasons and objectives for your website.  Of course we want to make money from it, but what else? Does it make the viewer feel like they can be part of the experience or does it make them feel overwhelmed?  Does it reflect who you are or who your company is? For me, it is time to review my website and ask myself these same questions. It is easy to move in an impersonal direction that we think the website needs to take, or just putting products/theories to fill space over relying on intuition.  Intuition is what the Universe is telling you, and from a Metaphysical point of view, intuition is how we connect with others through our Universal oneness.

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