Basic Info

Name:
Chevy Laurent
Contributor Status:
Native AdVert
Initial Contribution Date:
03/14/2019

Career Info

Primary Industry:
Entrepreneurship, Health, Wellness and Fitness
Personal Career Headline:
Celebrity Trainer, Motivational Fitness Coach, Content-Creator, and Entrepreneur

My Native AdVert

Career Snapshot:

A native of Detroit, Michigan, Chevy developed her deep passion for athleticism, music, and movement at the young age of 3, when she strapped on her first set of tap shoes. After years as a competitive dancer, the Michigan native moved to Los Angeles where she earned her Bachelor of Arts from Loyola Marymount University and her Master of Arts from the University of Southern California. She even went to Pepperdine University School of Law. Chevy then spent well over a decade working in corporate marketing, public relations, and sales, for international brands including Lexus Motor Sales USA, Heineken, and GlaxoSmithKline. But throughout all her corporate endeavors, she found that fitness was the only place of respite for her. She ultimately decided to leave her corporate career behind to pursue her passion.

Chevy has since become a Yoga Alliance Registered Yoga Instructor (E-RYT) certified in hot power vinyasa and yoga sculpt with experience teaching at CorePower Yoga and Hot8 Yoga, an indoor cycling instructor at world renowned SoulCycle, a featured studio trainer for the fitness & lifestyle brand Tone It Up, and she is also a National Academy of Sports Medicine Certified Personal Trainer (NASM- CPT). Her clients range from regular moms and dads working to get fit, to national charity organizations, non-profits, large corporations, celebrities and professional athletes from NBA, NFL, and NHL.

Native AdMission Statement (AKA Personal Brand Pitch):

Chevy Laurent is a Los Angeles based Celebrity Trainer, Motivational Fitness Coach, Content-Creator, and Entrepreneur who currently works with well-known cutting edge fitness brands SoulCycle, Hot 8 Yoga, and Tone It Up.

What Else To Know

Tell Us More:

My Daily Thoughts:

Goal of the Day: To lay my head on the pillow at night, and look back on my day knowing that I’ve not only made progress toward my own personal and professional goals, but more importantly, that I’ve helped, motivated, and encouraged someone else do the same thing for themselves that day.

Thought of the Day: Believe it to Achieve it.

Tip of the Day: Don’t put off ‘till tomorrow, that which you can accomplish today.

A Day in My Life:

What do you love most about Your City? While I’m a native of Detroit, Michigan, the Los Angeles South Bay area has been home for the past 18 years. I like the warm weather, and the overall “Cali-lifestyle.” Living less than a mile from the beach is amazing, because I feel like the beach communities have an incredibly friendly, casual, laid back style. I never have to dress up, and I love that! Where I live, beach sandals, casual tee’s and leggings are almost always appropriate. And even though LA is huge, we are a very small, tight knit, little community in Manhattan Beach and adjacent areas where I live and work.

Favorite breakfast meal & restaurant? Granola with Greek Yogurt and Fresh Berries at Superba

What are you doing at:

6:00 AM – I’ve just woken up and am drinking my coffee and double checking my playlist if I’m teaching a 7 or 7:30a class. Otherwise, I’m happily sleeping until my alarm goes off around 6:30am when my fist class of the day is at 8am or later.

10:00 AM Most days of the week, at 10am I’m typically right in the middle of teaching either a yoga or indoor cycling class. If I’m not leading a group class though, you might also find me working one-on-one in a private or semi-private with my personal training clients. Or if that’s not happening, I’m probably in a business meeting, on-set for a shoot, or playing catch-up on overdue emails and phone calls.

12:00 PM Grabbing a salad from one of my current favorite lunch spots, Mendocino Farms or Sweet Greens.

7:00 PM – Just arriving home after teaching for the day. I’m either about to start preparing dinner for my hubby, or I’m running through the shower to make a quick wardrobe change if we have dinner plans.

11:00 PM Watching TV and unwinding with hubby and my dog, and getting ready to go to bed momentarily.

What drink do you need to get through the day ? I prefer to start my morning with 1 cup of coffee. After that, I just try to drink lots of sparkling and still water throughout the day. Hydration is key!

Most used App? Instagram

Favorite Instagram Account? While I do follow a fair amount of the “big influencer”

fitness accounts, my absolute favorite, is following the journeys of the real people I know and get to see everyday in my classes. I call them, my #yogaridaz. They are my riders and my yoga students who take classes with me in real life, and as well as my amazing Tone It Up sisters who know me from the app, meet-ups, and live events. I just love seeing all that they are accomplishing, and supporting them along the way.

What should everyone try at least once? Everything. We should be willing to try everything that is loving, and kind, and does not harm ourselves or others, at least once. You simply cannot know what you do, or don’t like, or even share a well-thought out opinion about anything that you have not tried at least once.

Where do you enjoy getting lost? In a good audio book. Thank you Audible for changing the way I handle long commutes!

My Native AdVice:

How did you get into the industry?

After working in corporate marketing and sales for over 10 years, and taking all kinds of fitness classes during my free time, I decided I wanted to do a yoga teacher training. At the time, I didn’t even want to teach, I just wanted to learn more about the yoga postures in order to deepen my own yoga practice. It ended up being a really intense experience because I was working a demanding corporate full-time pharmaceutical sales job at the time, and I also had to find a way to put in 200 hours of time for training, still spend time with my husband, and my friends, all while finding some “me time.’ But throughout the experience, I not only learned what yoga means, I really learned about listening to my inner voice, how to quiet my mind, and how to recognize my strength and power. At that point, I realized that yoga was too powerful of a practice not to share; so I decided I wanted to teach.

Not long after, I discovered SoulCycle, which ultimately changed the way I thought about cycling at the time. I had always enjoyed indoor cycling in gyms over the years, but I knew immediately, after trying my first SoulCycle class that it was something special that I wanted to be a part of. So after taking only a handful of classes, I decided to just go for it and audition. I didn’t make it the first time, but they saw something in me, and told me to audition again. After three months of riding religiously, I made it. The interesting part that people don’t often realize, is that once you make it successfully past the audition, that’s when the real work began! I had to move to New York City, at my own expense, for 3 more months of intensive training, with no guarantee I would for sure “make it” and be an instructor with the company at the end of the process. The training was physically and emotionally demanding, challenging, and intense, and yet, I look back on it with the fondest memories because it really taught me to trust myself, and love myself even more than I ever had before. It also reminded me of how blessed I was to be able to take on such a challenge, and also to have such a wonderful supportive family standing behind me every step of the way.

I ended up making it through and graduating the training program, taught my first SoulCycle class as a full-fledged instructor in the Financial District in New York, and was soon after flying back home to California, where I taught my first LA class in Manhattan Beach, where I still teach to this day. And the rest as they say is history. It’s funny how life works out. Since I was 3 years old, I always wanted to be a dancer and now I get to dance on a bike every day. I feel really blessed.

Career advice to those in your industry?

Any emerging industry trends?

People have asked me if “spinning” or indoor cycling was just a “fad” that’s on its way out? My answer is simple; No. Boutique indoor cycling is here to stay. And I can confidently say, there are more opportunities for us to explore and take the current cycling business model and existing brand concepts to the next level. I plan to be at the forefront of those new emerging trends that we will see moving forward in the boutique indoor cycling industry.

Ideal experience for a customer/client?

One of the things I love most about indoor cycling with the rhythm ride technique, is that it allows a room full of individuals to unite through movement similar to what we do in yoga (where my teaching career initially began). On the bike, we get to connect with ourselves and one another in a really interesting way mentally, physically, and emotionally. I feel privileged to know my riders really well; I see them almost everyday (and I get to see my yoga students about 2x/week) so I’m honored that they select me to be a part of their individual journeys. When you come to my class, you are definitely going to be challenged physically, for sure. But what you might not expect, is how much we get to know each other through the community that we’ve build, and the unique energy in the room. I share personal things with my riders about my life and my experiences, in the hopes that my story helps someone else in that room. We workout together, not just for the calorie or fat burn, although that definitely a wonderful perk, but we ride together as a united family, synchronized in the rhythm to build each other up, to conquer lifes challenges, and to support and love one another for everything that we are, everything that we are not, and for all that we have yet to become.

I have so many new exciting ideas and concepts that I’m bringing to my classes and my community every day making each and every ride special and unique. I strive to ensure that my classes are always more of an experience, rather than just a fitness class, so I spend a great deal of time and energy curating the workout, the playlist, and thinking about the inspirational message that I want to share. Ive heard my classes described as both challenging or “really hard” and fun, and I think that’s totally accurate. If your struggle is your strength, then you have to be willing to face challenges head on to find your true strength; so when you come to my class, don’t expect it to be “easy.My classes are purposefully designed to be challenging to ensure you walk away feeling stronger than when you arrived .

How do you motivate others? My goal has always been to inspire people to live healthy happy fulfilled lives through non-judgment, promoting body-positivity, self-worth, and a whole lot of self-love. And here’s the deal, I’ve found success as a motivational fitness coach because, simply put, I live my life unapologetically, just being ME. If you want to be successful at motivating and inspiring other people, you have to practice what you preach. You have to lead by example. You have to be working towards living the life that you want, need and deserve, in your life, in order to inspire others to do the same. No one else will believe in you, until YOU BELIEVE IN YOU. So don’t be a fraud. Don’t fall into the trap of living a fake, and inauthentic life by trying to act like, speak like, or be someone that you are not. Speak your truth, based on your experiences, and people will listen and respect what you have to say.

Want to ride with Chevy? Find out her latest class and event schedule on Instagram @YogaRida

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