Uncharted Supply Co Founder & CEO
I grew up on a farm in Wisconsin where we had clones, a biodiesel plant and thousands of acres of crops. I played in a band around the world for a decade. I’ve traveled to Iraq 40 times and had my 30th birthday party in Sadaam’s bedroom. I’ve started a couple companies, had a few successful exits. I’ve recorded with Prince, SCUBA dived with Richard Branson, and trained with some of the best athletes in the world. I’ve climbed some of the world’s tallest mountains, completed Ironmans and spent weeks in the Yukon hunting the largest animals in North America. My weakness is chocolate chip cookie dough.
After growing up on a farm in Wisconsin, 40 trips to the middle east, and countless outdoor and athletic adventures, I found myself working a job in Orange County, California. A couple inches of snow in the mountains on a fateful night left me stuck in traffic for 8 hours and led me to discover an important and overlooked fact: People were not experienced or equipped for emergency situations. This led me to build our first product and things have simply taken off from there. Our vision is to empower humans on a large scale, and build communities ready to open doors and help neighbors when tough times arise.
I wouldn’t call it an industry trend, but more a social trend. People are living more urban lives, dependent on technology and simply not getting the experiences needed to handle unforeseen emergencies. This, coupled with a rise in emergencies related to population growth, climate change, political unrest and more, and there is a greater need than ever to help people through those situations where they are on their own.
We have some major announcements coming in the next few months that I can’t talk about yet. Big new hires, a complete line of new products, brand partnerships and more. You’ll just have to wait, but it’s going to be an exciting year for Uncharted Supply Co.
I’m the CEO, but I’m also the cleaning person. We all wear a lot of hats in this startup phase and we all share in the successes. Our launch on Indiegogo was a meaningful moment that let me know my idea was on point. Shark Tank took things up an entire new level, but I’m most proud of our team’s ability to build products, market them, and make a profit without any big exposure moments. We are building a brand that people trust, respect and love. That’s pretty cool.
Our first product, The Seventy2, was designed to get you through an emergency. So in a way, we hope you don’t have to use it. It’s a security blanket. But our second product, The Zeus, has been a lot of fun – people use them daily, and we’re overwhelmed by the stories from our customers. Simply making people’s days easier and safer is a big win and meaningful moment for our customers.
My dad was a farmer with nearly 30 employees working for him. He could have barked orders, but he was always the first one to the job and the last to leave. No job was too small for him. I take a lot of that with me and do my best to follow those steps. I like to lead by example – to be consistent, transparent, hard working, honest and face hard times head on. I believe that creates a consistent culture from the top, down that helps guide how our team handles anything.
I used to think being a jack of all trades was a bad thing – and that to truly succeed, I needed to be an expert. Today, I find it’s the opposite – being able to transition from product development, to marketing, to content, to business at a high level, and a level that continues to raise every day. I’ve built our website, written copy for ads, created products, appeared on shark tank, met with investors, and negotiated with our factories all in the same few days. I have a well-rounded view of our brand that helps me make smart decisions across the board.
My goal is to build a brand that’s making a meaningful difference in the safety of people’s lives. Personally, I hope to someday have a family someday and raise a couple people who also impact the world in their own way.
Life is not a dress rehearsal. I love this because it’s a reminder that we don’t get to do today again. Give it all you have and leave it all out there.
Building this business is an amazing and exciting adventure. I look at it like a game or competition everyday, and the competition can be very compelling. Beyond that, I’m daily working to be a more well rounded human – whether it’s learning how to fly fish better to understanding avalanches to simply shaving time off my mile, I always enjoy the struggle and journey of self-improvement, no matter what it is.
A Day in My Life:
What do you love most about Your City?
People who follow my Instagram think I am constantly on vacation. The truth is, I’m never on vacation, but 10 steps out my backdoor is some of the most beautiful country you could imagine. Park City is an amazing place to call home. I’m literally minutes, and sometimes seconds, from all of my favorite things.
Favorite breakfast meal & restaurant?
My current jam is avocado toast with bacon and an egg from 5IVESEEDS in Park City with a glass of freshly squeezed orange juice.
What are you doing at:
6:00 AM –I’m usually up at 5:30a. In the summer, I’m running trails with my 17 month old Swiss Mountain Dog, Barron, and listening to a book on tape or podcast. In the winter, you likely will find Barron and I skinning (using skis to hike uphill) up Park City Mountain and getting a lap or two in before the resort opens.
10:00 AM – at my desk, usually working through emails before tackling the bigger projects of the day.
12:00 PM – Favorite Lunch spot/meal?
I’m almost always at my desk over lunch. I’ll have a light snack and a double espresso and keep the flow going. I find if I eat a large meal and pause for an hour, it takes me a while to get back in to the flow. If I need to step away, I may put my running shoes on and knock a couple miles out – it almost always provides me the answers I’m looking for.
7:00 PM – This is completely flex time. I may be at the gym, I may be out with friends for dinner, I may be working with the TV on at my house, getting groceries, etc.
11:00 PM – I typically try to be in bed before 11. I used to skimp on sleep but have found getting 6-7 hours is one of the most important things I can do.
What drink do you need to get through the day and at the end (and how many)?
I don’t really need anything, but I love strong coffee. The one perk we have at the office is a great coffee machine always full of STOKED Roasters espresso blend. Depending on the day, I’ll put away anywhere from 1-4 quad espressos.
What should everyone try at least once?
Get out in to nature for a week either alone or with a small group – no cell, no technology, no contact with the rest of the world. It’s an extremely grounding experience that reprioritizes things in a hurry.