Basic Info

Name:
Christina Almeida
Contributor Status:
Native AdVice
Initial Contribution Date:
10/04/2018

Career Info

Primary Industry:
Apparel & Fashion, Events Services, Non-Profits / Philanthropy
Personal Career Headline:
FOUNDER, PILDORA ENTERPRISES LLC

My Native AdVert

Career Snapshot:

As a female entrepreneur living in New York City, Christina founded Pildora Enterprises LLC., in February 2018. Pildora is a creative, innovator driven, global events and production startup that develops interactive entertainment centered on environmental friendliness and social impact. Each production is choreographed holistically to connect the audience to the entertainment. Ultimately, Christina’s goal is to inspire her audiences to live more sustainable lifestyles by exposing them to engaging, luxurious and accessible techniques to do so.

In her productions with Pildora, Christina applies her unique skill set from her Masters in Strategic Design, from Parsons The New School. Pildora takes a new approach to event planning through a strategic design lens. At Pildora, they take a Human Centered Design (HCD) approach to develop start-to-finish high end unforgettable experiences integrating art, music, dance, fashion and content production surrounding sustainability. Christina and Pildora takes all stakeholders; including the environment and surrounding neighborhood into consideration for all aspects of development, and the process leading up to, during and after the event. Christina has lived in several countries around the world, including France and Mexico, and continues to build and maintain international relationships. Her mission with Pildora is to build a large global network of sustainable individuals, brands and companies. She firmly believes, only together we can create positive impact.

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How did you get into the industry?:

Our mission with Pildora is to change the stigma around sustainability through bringing it to life in different art forms such as music, dance and fashion at our events. I believe luxurious and experiential events provide the perfect space to bring together a diverse audience and create a common language where people feel comfortable visualizing and discussing uncomfortable topics such as sustainability. In this way the inspiration behind Pildora is to make sustainability, particularly sustainable fashion, more approachable.

Emerging industry trends?:

One of the biggest trends I am currently seeing is going “fur-free.” Companies like Burberry, Gucci, Armani, and Versace have gone fur-free. But the question is will any of them go leather free? The other big trend I’ve seen amongst designers is unisex, genderless or binary clothing. The biggest trend, however, creative ways to source materials. For example Brazilian brand, OSKLEN, sources fish skin and cocoons that would have otherwise been wasted or thrown away to make luxury handbags and raw silk clothes.

Industry opportunities and challenges?:

Sourcing sustainable fabrics is more expensive, time consuming and limiting at times. Handmade, artisanal crafts like weaving, beading and embroidery are all incredibly time consuming. Therefore, sustainable fashion is usually more expensive but consumers are unaware of the sustainable design process and can’t truly value the garments they are purchasing and just see it as way too expensive. Fast fashion, on the other hand is much more accessible and affordable. Lastly, there is a lack of technology in regards to how to properly recycle clothes and separate mixed fiber fabrics making it difficult for designers to reuse and upcycle fabrics.

Inspiration for the business idea, and your vision for the Business?:

Our mission with Pildora is to change the stigma around sustainability through bringing it to life in different art forms such as music, dance and fashion at our events. I believe luxurious and experiential events provide the perfect space to bring together a diverse audience and create a common language where people feel comfortable visualizing and discussing uncomfortable topics such as sustainability. In this way the inspiration behind Pildora is to make sustainability, particularly sustainable fashion, more approachable.

What's next for the Business in the near future?:

Pildora’s goal is to become the go-to place for those looking to start living a more conscious lifestyle by integrating sustainability into their lives through fashion and wellness. We hope to build a sustainable community and network within the fashion industry that leaks into other areas of lifestyle. Lastly, our goal through this network is to promote and sell items from sustainable partners, designers and brands and also highlight the person behind the work.

Your key initiatives for the success of the Business? Greatest Accomplishment?:

Our key initiatives include reproducing FashionAbility throughout the world, in development with strategic partners and sponsors for our major events. We’d like to help struggling sustainable designers achieve their goals and reach new audiences. Ultimately, we plan to create a community with positive mission-driven people and where those new to sustainability can feel enchanted.

Your most difficult moment at the Business? (and what did you learn?):

While we were putting together our big event FashionAbilty in Miami, I hit a big road-block when trying to secure a venue. I felt a bit hopeless at one point but I never lost my determination. Some advised me that the event was too soon! I decided to fly to Miami and knock on some doors. I was not giving up and my event was happening, no matter what. I flew to Miami alone stayed until I had secured the perfect venue. After a lot of room service alone and many orderedmovies, I secured my venue and flew back to New York. So, what I learned from this is that you must be persistent and if you want to do something, you can. It may not be easy but I believe you can always do something with the right energy and force

Ideal experience for a customer/client?:

Our events and content are meant to inspire people while they are enjoying themselves in a space that is created to move them through art that translates sustainability in a new way. Ideally, audiences leave our platform and our events with a new perspective and a new outlook on what sustainable fashion means to them. They feel that it is both beautiful, luxurious and attainable.

How do you motivate others?:

I motivate others through example. Through writing and sharing my stories I have always tried to motivate others to push themselves, to self-reflect, and evolve as I feel I have in my life. I connect with people on a deeper level through listening and hearing them and I’ve found that people quickly open up to me and I am always ready to listen, but really listen. I motivate othersthrough looking at relationships, first with themselves, then with others and lastly with the planet. This brings about a new sense of presence.

Career advice to those in your industry?:

Take some time to connect to yourself, through church, yoga, meditation, writing or whatever your path may be to self and discover you. I found my true calling on my journey to discover myself again. On this path I also re-connected to others as I looked at my relationships with other people, which also spurred self-reflection and created all sorts of new networks and ideas. Finally, when I was able to look past just people and onto what my place was here on earth I realized what my mission was. I believe these are three necessary steps to realizing how to make an impact in the industry.

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