Basic Info

Deanna Dewey
Contributor Status:
Native AdVert
Initial Contribution Date:

Career Info

Primary Industry:
Television / Film
Personal Career Headline:

My Native AdVert

Career Snapshot:

What Else To Know

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How did you get into the industry?

I have always been a writer and had various articles and stories published. I moved into writing for film and television and decided to take a Masters Degree in Screenwriting. I received several paid commissions but trying to break into the industry with no track record proved difficult. Very few projects reached fruition, as someone said to me once it is easier to say ‘No’ then ‘Yes

I realized that the only way to get projects off the ground was to learn how to do it myself. So I took a course on directing – it was something I had always wanted to do.

Any emerging industry trends?

With the onset of subscription channels such as Netflix and Amazon the whole industry is changing. ‘Self Publishing’ with the advent of social media and phones capable of recording in 4K for YouTube, Blogs, Instagram etc have now become the nursery for the filmmakers of the future.

Any industry opportunities or challenges?

An opportunity would be to show how whilst the fight against the ‘glass ceiling’ has long been a thing – the #metoo initiative means that the area of women and their role has become high profile again. I am hopeful that things are moving in the right direction.

The challenge is to continue to produce content that can catch and keep the attention of a populace which has become used to sound bites as a meaningful means of communication.

But it has never been easier to make films and there are new markets opening up all the time. The challenge is breaking into decent markets, which will help fund, the next projects. These are exciting times.

Inspiration for the business idea, and your vision for the Business?

Being told ‘No’ on many occasions definitely inspired me to not give up. Sometimes it was openly said it was because I was a woman – and several people told me that I was too old to direct films. I definitely do not feel too old and I want to continue to make films and also share my experiences with others.

What’s next for the Business in the near future?

I have three feature films, which will be, released this year. I am hoping to sell these to fund new projects, which are currently in development. I would also like to mentor other women to show what can be achieved.

Your key initiatives for the success of the Business?

Honesty is the key in any partnership and filmmaking is very much a collaborative business and it is good practice to be able to give people the tools to help themselves. Always be ready to listen to other people.

Your most difficult moment at the Business? (and what did you learn?)

Being told I was too old to direct was probably the most difficult moment – but it did inspire me to work on my own projects. Then, interestingly, I found I preferred other writer’s scripts so have turned more to directing than writing now. Coming from a writing background I feel I can help encourage writers, especially now seeing from a director’s point of view.

Ideal experience for a customer/client?

To be pleased with the completed project and happy that everyone has been dealt with fairly. I sincerely believe that people value sincerity over flattery.

How do you motivate others?

Encourage, guide and above all trust people to complete their tasks. When they do well praise them. When they do make mistakes, show them how to avoid mistakes in the future. Never ask someone to do a task you would never do yourself.

Career advice to those in your industry?

Believe in yourself and believe in others. Be prepared to work hard and for long hours. Prepare for disappointments but never give up. Always remember that everyone has a talent for something and do your best to find yours

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