Owner of Global Digital Experience, Finnair.com
Esamatti Vuolle is an award winning digital business and experience professional. Esamatti has an extensive background in digital – driving transformation and digital business development, working for several international companies with proven results. Esamatti will bring a wealth of online business and digital service build experience. As the owner of global digital experience on Finnair.com Esamatti’s role is to drive the success and performance of the global Finnair.com including strategy, performance and digital experience.
Travel industry has always fascinated me. In travel we are making timeless memories and giving positive impact to people’s life’s. We are also huge enabler for both business and people to make world smaller and open for possibilities to everyone – everyday. We also give people permission to dream and make those dreams come true. Travel planning is one of the biggest getaways in today’s hectic everyday.
I’m not a huge believer of industry specific trends as a such. We are mainly competing in leisure time category and for example player like Netflix and Amazon Prime to mention few. But in term of industry trends there is few things to keep eye on.
Millennials / Generation Z travelers are changing consumer demands and expectations as they gain influence and expect personalization, despite being different travelers on different trips (i.e. business vs family vs leisure).
Travel model disruption is driving an increase in competition. Airlines are consolidating and expanding their reach in marketplace as they try to compete with the economy sharing brands that are offering localized experiences.
The in-trip experience requires mobile, digital and physical channel alignment. No travel brands own the entire travel journey, or the associated data. Travel brands are struggling to integrate data and bring contextual information to the forefront to be actionable.
I see few universal challenge or opportunity what we are facing. Empowered customers, they are in a driver’s seat, they have access lots of information and they can make their decision based on that. Sustainability is also one thing to consider carefully,
it’s a huge opportunity to airline industry to really make a stand for environment.
Consumers expect real-time, frictionless experiences in every single brand engagement—both online and off. The travel industry is no exception to this rule. Combine that with a landscape where new competitors are vying for the travel customer’s wallet, and it’s easy to see that the industry has reached point of inflection.
Keep customers engaged between scheduled trips.
Offer travelers a unique experiences.
Improve conversion rates, increase revenues, and attract repeat travelers
I love innovating and implementing new for customers never forgetting best possible customer experience. I would say that the best experience is effortless experience so that customers does not even recognize it when it happen, like a magic.
It’s really simply and applies to all industries – do not over complicate it, simplify. Embrace simplicity. Every industry has its own legacy and regulations but we are here for customers and making their dreams come true.
I get things done and I have ability to transform something strong into something superb.
I take psychological ownership for anything I commit to, and whether large or small, I feel emotionally bound to follow it through to completion.
My biggest aspiration is to leave positive mark to people’s lives, whatever in personal or business.
My passion is to change the world through digital experience.