CEO, Michel et Augustin
Evan Holod is the CEO (and Chief Troublemaker) at Michel et Augustin, a leading French manufacturer founded in 2004 and known in Europe for their unique approach to everything. A lifelong eater, Evan spends his days with the unenviable task of introducing French pastry know-how to unsuspecting Americans. Whether ideating the next great Franco-American food innovation, securing a distribution deal, or participating in another grueling cookie taste test, Evan and his team of trublions (French for ‘troublemaker’) will stop at nothing to make sure that Americans of all ages have access to delicious, honestly indulgent cookies like their bestselling Cookie Squares (buttery shortbread cookie squares filled with a variety of different chocolate ganache recipes). Prior to his current adventure, Evan was the Brand Director for Coca-Cola in the U.S., responsible for developing and implementing the U.S. brand strategy, targeted marketing communications and advertising, and creating and executing programs like the “Share a Coke” campaign. Evan spent his early years in marketing at glacéau, working on the team that helped drive the growth of smartwater. Evan holds multiple degrees in unrelated and peculiar subjects, with a B.A. from Duke University in History and a Masters in Sports Marketing from NYU. Married for over 10 years and with 2 often lovable children, Evan and his family moved back to NY in 2018 and now reside in Brooklyn, NY.
I’m not the smartest guy, but I’m not a dummy. I’m not the most articulate man, but I can tell a story. I’m not the tallest, but I can reach most things on the higher shelves. I don’t have most of the answers, but I usually know the question. And that has worked so far.
My Daily Thoughts:
Goal of the Day: Go forward. Personally, professionally, I don’t expect meaningful progress every day, but as long as we’re moving in the right direction then it’s been a good day.
Thought of the Day: Stop thinking about it and do it. If you screw up, fix it.
Action of the Day: Drink at least one cup of water, please.
Deed of the Day: Don’t be a jerk today.
Tip of the Day: Same (don’t be a jerk today)
A Day in My Life:
What do you love most about Your City? After spending almost a decade living in Manhattan, my family and I are now experiencing Brooklyn for the first time. I can’t believe how much of this city I didn’t ever realize existed. It’s like living in a completely new place.
Favorite breakfast meal & restaurant? Pancakes, anywhere. And pancakes anytime, for that matter. Especially if someone isn’t feeling well, there’s no better chicken soup than pancakes.
What are you doing at:
6:00 AM – SLEEPING!
10:00 AM – I really never know. Some days we’re debating strategy, other days it’s something related to our supply chain or a new product idea. The most fun part of the job is really never knowing what’s going to happen every day.
12:00 PM – Favorite Lunch spot/meal?
We are only a few blocks from the famous Third and 3rd outpost of Whole Foods, and most days I find myself wandering the prepared food section trying not to take too much mac and cheese.
7:00 PM – I save my most important work for the evening. For some reason I do my best work between 6-7pm
11:00 PM – I enjoy telling people about all of the amazing things I do to relax, like reading, grabbing a few laps in the pool, working on a new painting, or some other form of self-improvement. But I’m actually watching Netflix with my wife and hoping the kids stay asleep.
What drink do you need to get through the day and at the end (and how many)?
Coffee. It’s not a physical need, it’s something deeper, animalistic, like each cup of coffee is somehow a part of me.
Most used App/Favorite Instagram Account?
Twitter. I’m addicted. @evanholod!
What should everyone try at least once?
Making your own French pastry. Whether you’re in school, in business, raising a family, you name it, tackling something that seems as daunting as making French pastry, and realizing that with a little effort you can actually do it, it’s a metaphor for life.
Where do you enjoy getting lost?
How did you get into the industry?
I love food. I just love it. I love to eat it. I love to make it. I love to eat more of it. To make my living making food that people love just makes sense.
Career advice to those in your industry?
We work in an amazing industry, with some of the smartest and most talented people, creating things for people to enjoy. Have some fun with it.
Any emerging industry trends?
I believe we’re finally seeing the pendulum swing back a bit with all the restrictive eating trends. Sure, there will always be another fad diet, or a celebrity tell-all about how eliminating THIS ONE THING made them lose 50lbs, but I think (or hope) that we’ve reached peak NO (no gluten, no sugar, no fat, no dairy) as well as peak protein (crickets, )
How do you motivate others?
I’m not much of a motivator. I don’t need to be motivated by others, and I like to surround myself with people who feel the same way. If I’m motivating someone on my team to do something then we’ve already got a problem.
My Favorite People/Role Models?
I can’t say I have any role models, but Duke Head Coach Mike Krzyzewski and everyone’s boss, Bruce Springsteen, would be the closest thing to it.