CHIEF OPERATING OFFICER & PARTNER, 72ANDSUNNY
As the first employee of 72andSunny, Evin represents a significant piece of our foundation and keeps us grounded by conserving our optimistic culture while scaling the business exponentially. Evin is responsible for helping further our mission to expand and diversify the creative class and continues to foster our long-term partnership with Da Vinci Schools, a Los Angeles-based network of charter schools, among other initiatives. At home, Evin and her husband are usually found trying to cheer on her beloved Green Bay Packers amongst the chaos of life with their twins and dog, Lambeau.
Avoiding questions talking about what I do best.
Simplifying complicated things to get momentum toward a solution.
Believing in best intentions, being direct and preparing for surprises.
I believe people are genuinely good and approach all situations that way. Yes, everyone has an agenda, but I don’t believe that’s a bad thing. It’s human nature. Just ask them what it is and be upfront about yours. I choose to embrace it, which allows for positive interactions and relationships. That way collaboration happens more seamlessly and things often get done faster and better!
I also prepare for the what if’s. Probably a bit obsessively, but it’s not because I think they are going to happen or people have bad intentions. It’s just in case. I’ve had to use my backup plans a gazillion times, but that doesn’t change my approach. People are good! I want people to win. I’ll ask you what you want and I’ll tell you what I want. I’ll be prepared for Armageddon, but in the meantime, let’s win together!
Business-wise, it’s to make sure the strategic and creative fire power of 72andSunny has a positive impact on our people, our clients and the world.
Personally, it’s to be kind, create opportunity for others and laugh as much as possible.
Raising twins to 5-years-old who seem to be good humans, so far.
Before 72andSunny, I was a teacher, but I realized I was teaching because I felt I was supposed to. I had a desire to make a difference in kids’ lives but something was missing. I didn’t feel like I was my best and full me in that role. Taking time to think about what made me happy and when I was my “best me” versus just what I thought I needed to be doing or what others expected me to be doing was scary but freeing. The commitment to evaluating what I wanted and to staying patient in learning a new job and industry, all to get to where I wanted to be, was an incredibly challenging transition but such an important lesson for me personally and professionally.
Children. They are fearless and incredibly adaptive. Their wisdom is so pure and true. As adults, when we truly observe and listen to them, we learn so much. Their resilience and bravery is astounding. There’s so much newness in their lives daily and they take it all on. That and they find fun and play in just about anything. We all need more of all those things in our lives.
California’s Central Coast. The air, the oak trees, the blue of the sky, the wine.
Chatbooks for making books from the pictures of my kids’ artwork (so I have it forever but don’t have to store piles and piles of paper).
Bright pink nail polish. I mean obnoxiously, bright pink.
Learning to farm lavender. I’m reading lots of agricultural books and watching a lot of YouTube tutorials currently as I fall asleep at night. I’m learning about ground squirrels and the plethora of tractor implements. And I love it.
I know what I’m doing, I know what I’m doing, I know what I’m doing…
Make a decision so things can keep moving.
Always consider the opposing POV or reaction before acting.
A Day in My Life:
What do you love most about Your City?
The constant evolution of LA right now keeps me inspired. I love the growing identity, acceptance and inspiration amongst the different neighborhoods and ethnicities that make LA such a cool quilt of the world. And the beach.
Favorite breakfast meal & restaurant?
Cassidy’s Garden Veggie omelette from Good Stuff in Hermosa Beach, CA.
What are you doing at:
6:00 AM –Either trying to get out of bed without waking my kids or our dog who inevitably have come into our bed at night or I’m jumping in the shower after a workout – it depends what time I went to bed…
10:00 AM – Running between our buildings in LA and up/down the stairs to make it to my next meeting while texting someone.
12:00 PM – Favorite Lunch spot/meal?
Anywhere outside at any of our offices. Whether in LA, NYC, Amsterdam, Sydney or Singapore, we are super fortunate to have spaces to enjoy the world around us and breathe without stepping far from the office. It’s a complete recharger for me.
b- Eating M&Ms. Apparently I’ve been tracked and I religiously scour for M&Ms at 3 pm each day. Ha!
7:00 PM – Work is on hold, dinner is finished, homework is complete and I get to be just play with my kids before bedtime.
11:00 PM – Intermittently checking emails, catching up with friends from afar on social media and watching YouTube tutorials on growing lavender, while trying to stay awake. Pretty much everything people who write books on efficiency say not to do.
What drink do you need to get through the day and at the end (and how many)?
Morning: Chai Tea Latte – I really want to like coffee, but I just can’t do it.
End of Day: Water!… or a glass of red wine.
Most used App/Favorite Instagram Account?
Alexandria Ocasio-Cortez’ instagram stories. Wherever you sit politically, the way she’s documenting becoming a congresswoman and sharing the process and experience is really incredible, eye opening and educational.
Sarah Herron’s nonprofit, SheLift is doing so much good in the world. She worked at 72andSunny for years and I’m so inspired by what she’s creating and the impact she’s having on young women who have physical differences – from confidence building to physically climbing mountains. There’s good in the world – let’s support it and promote it!
What should everyone try at least once?
Attending a Packers’ game at Lambeau Field or just visiting Wisconsin. Some of the best, kindest people on Earth.
Where do you enjoy getting lost?
In a good book by any body of water. My compulsive personality won’t let me put it down.
My Pic of the Day: (any additional pic that expresses something special)
My sisters found this at an antique store and gave it to me for my most recent birthday. Huge props to the unknown artist!