Basic Info

Frank Supovitz
Contributor Status:
Native AdVice
Initial Contribution Date:
Primary Location:
New York, NY, USA

Career Info

Primary Industry:
Events Services, Marketing / Advertising, Sports, Writing
Personal Career Headline:
Founder, Fast Traffic & Author
Business Description (One-Liner):

Fast Traffic Events & Entertainment is an innovative consulting and management company specializing in the strategic development, creation, management and production of world-class sports and entertainment events.  Under the leadership of award-winning event organizer and former NFL, NHL, and Radio City Music Hall executive Frank Supovitz, Fast Traffic has quickly established itself as a leading resource for a wide range of clients seeking effective solutions to evaluate, organize, manage, and produce major live and television events worldwide.

My Native AdVert

Career Snapshot:

For more than 30 years, Frank Supovitz has produced or managed some of the world’s most prestigious, widely-viewed, and well-attended sports and entertainment events. As the National Football League’s Senior Vice President of Events between 2005 and 2014, he managed the planning and execution for the Super Bowl, the NFL Draft, and American football games in London. Prior to joining the NFL, Supovitz led the National Hockey League’s event group for 13 years, responsible for the NHL All-Star Weekend, the NHL Awards Special, and Stanley Cup. Together with the Edmonton Oilers, he developed the first NHL outdoor game in 2003, the forerunner to the highly successful NHL Winter Classic.

Supovitz founded Fast Traffic in 2014, an event management and consulting firm serving a wide range of sports and entertainment clients. Fast Traffic played an integral role in the development and first year operations team for the Rooftop at Pier 17 at New York City’s South Street Seaport, Pollstar Award-winner as Best New Concert Venue of 2018. Supovitz is also the co-producer with Indianapolis Motor Speedway of the pre-race show for the Indy 500, honored in 2016 as the year’s Best Sports Event by Sports Business Journal. Recent Fast Traffic clients also include the Pro Football Hall of Fame, the Big East Conference, the NBA’s Milwaukee Bucks, and the National Rugby League in Australia.

Supovitz’s latest book, What to Do When Things Go Wrong, a business guide to crisis management, will be released by McGraw-Hill, in May 2019. He previously wrote The Sports Event Management & Marketing Playbook, the go-to text used by professionals and top sport business university programs for more than a decade.

Native AdMission Statement (AKA Personal Brand Pitch):

My professional mission has been to convert live entertainment events into lifelong memories by producing innovative content and delivering impactful, positive experiences to audiences and clients. My personal passions are contributing what I’ve learned at work and in life through personal interactions and writing, and learning every day from the experiences of others. By being open to contributing and learning, we grow as people and professionals.

My Native AdVice

How did you get into the industry?:

I started as a 15-year old usher at Radio City Music Hall and rose through the company ranks to Director of Special Events over 16 years.

Emerging industry trends?:

The blending of live and digital content will become indistinguishable. Can’t wait for complimentary content to be delivered to onto my eyeglass lenses during a live sports event. That’ll be a literal game-changer.

Ideal experience for a customer/client?:

Converting experiences into lifetime memories

How do you motivate others?:

Empower my teammates to take ownership over their decisions, and credit them for success

Career advice to those in your industry?:

There is nothing and no one beneath you. How do you take your coffee, and where can I put your mail?

My Native AdVantage

What are your aspirations? (Personal and Business):

Continue balancing my still-growing live entertainment and writing careers, expand my portfolio on broadcast and digital platforms, and still find the time to enjoy life with the people I love.

Biggest Success?:

It may sound corny, but marrying love of my life, Catherine, for more than 35 years, and being an active partner in our spectacular and growing family is what it’s about, and always was.


Surprises Suck. Share what your teammates need to know, make sure they do the same for you.

Favorite People/Role Models?:

My dad Edwin Supovitz taught me the importance of family and devoting your time and talents to others. Edward Murphy (of Murphy’s Law), who I never met, taught me the importance of paying attention to every detail, and James Carville & Mary Matalin taught me that respect and diversity of thought can be a strength.

What Else To Know

My Pic of the Day:
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A Day in My Life:

What do you love most about Your City?

New York? It’s never boring.

Favorite breakfast meal & restaurant?

Scrambled eggs on a biscuit with fresh fruit at “Made Fresh Daily” in the Seaport District

What are you doing at: 6:00 AM? 10:00 AM? 12:00 PM? 7:00 PM? 11:00 PM?

Really? Who has the same day more than once?

What drink do you need to get through the day and at the end (and how many)?

I don’t need anything to get through the day, but I do enjoy 2 black coffees in the morning, another with lunch, and an occasional Islay single malt scotch when the sun goes down.

What should everyone try at least once?

Take a two-seater IndyCar ride around Indianapolis Motor Speedway. And, hold on tight.

Where do you enjoy getting lost?

The American Museum of Natural History and the Metropolitan Museum of Art


What Else to Know?

I had a one-line cameo role playing myself in Ivan Reitman’s 2014 film Draft Day and was one of the lead characters in the 6-episode truTV series NFL Full Contact. And, if it wasn’t for Alan B. Goldberg and Armen Keteyian, the producer and correspondent (respectively) for 60 Minutes Sports, who documented the Super Bowl operations team managing the blackout at Super Bowl XLVII for Showtime, I may have never had the opportunity – or a good enough memory – to write What to Do When Things Go Wrong.

Primary Location

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