Basic Info

Name:
Frank Vertolli
Contributor Status:
Native AdVice
Initial Contribution Date:
12/10/2015
Primary Location:
Orlando, FL, USA

Career Info

Primary Industry:
Marketing / Advertising
Personal Career Headline:
CO-FOUNDER OF NET CONVERSION
Business Description (One-Liner):

Digital Marketing Agency – Helps clients leverage their website and online marketing to drive measurable and bottom-line business results.

Experience Timeline:
16-20 years of work experience

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Career Snapshot:

Frank Vertolli leads marketing and project management for Net Conversion with more than 15 years of results-oriented digital marketing experience in the hospitality industry including corporate, small business, agency and start-up environments.

Prior to founding Net Conversion, Frank spent 11 successful years at Universal Orlando Resort on the Internet marketing team, growing and leading the channel from its inception to its current position as Universal’s largest sales channel, representing over 25 percent of total business annually .He graduated from the University of Central Florida. In his spare time Frank enjoys quality time with his family, surfing, fishing, snowboarding and playing with new technology.

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How did you get into the industry?:

I was lucky to be one of the first to work on the new (and still relatively obscure) internet marketing team at Universal Orlando in the mid-late 90’s and been working/learning in the space ever since.

Emerging industry trends?:

Mobile as a broad trend is one of the largest industry trends right now.  Google recently announced that several key markets including the US and Japan are now more than 50% of all search traffic is from a user on a mobile.  Users on mobile are different and we are focused on targeting, engaging and measuring mobile in very specific ways to ensure our clients are best positioned to succeed.

Inspiration for the business idea, and your vision for the Business?:

Early on, while working at Universal we saw how measurable digital marketing could be and felt agencies were falling short in helping measure efforts.  We founded the agency on the premise that an agency should go beyond the just the media and provide analysis and reporting on what happened next.

What's next for the Business in the near future?:

Our opportunity is to maintain our leadership role within this rapidly evolving space.  Keep delivering industry-leading performance in digital marketing.

Your key initiatives for the success of the Business? Greatest Accomplishment?:

Because we focus exclusively on 1) paid digital marketing and 2) comprehensive analytics, we end up partnering with other agencies or in-house client resources for everything else ~ from Creative, Design, Development, SEO, etc., these strategic partnerships make us a key part of the team.

Developing long-term relationships with our clients and employees.  We have very low turnover with both which I believe speaks to the respective services and opportunities we strive to provide.

Your most difficult moment at the Business? (and what did you learn?):

Our first (and largest at the time) client was severely impacted by the financial/credit crisis and ended up going out of business.  By being proactive, we were able to identify, pitch and land a new client in the same time period.  We learned to stay alert, positive and proactive.  Never be complacent ~ always strive to learn and grow.

Ideal experience for a customer/client?:

Client selects Net Conversion as their digital marketing & analytics provider.  client achieves measurable success.

How do you motivate others?:

Lots of food & drinks and a keg-a-rator.  Do award-winning, inspirational, industry-leading work.

Career advice to those in your industry?:

In addition to what I stated above, always strive to take action.  the worst decision is not making one.  Even if you fail, it’s a key lesson learned.

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Motto?:

Strive to keep a balance between pace and intensity.

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