Youth marketing strategist/Generational expert, Author & Public speaker
Gregg L. Witt is a renowned youth marketing strategist and generational expert, author and public speaker. He has spent 17 years in consumer insights, media and youth marketing and is currently Chief Strategy Officer of Engage Youth Co. Previously, he held the role of Executive Vice President of Youth Marketing at Motivate Inc. Witt provides authentic insights-driven strategies, creative leadership, and oversees social media activation for leading companies such as: Advocates for Youth, Autodesk Education, Awesomeness TV, Bravo Sports, The College Board, FunnyOrDie, Glaceau Vitamin Water, HBO, Nitro Circus, Nissan, Partnership for Drug-Free Kids, Qualcomm and Walt Disney World. He was named a “Top 5 Youth Marketer to Follow” by Inc. in 2016 and has also been featured in Forbes and Fortune.
Witt is also a Vans World Champion Amateur Skateboarder who defied critics while growing up in the Midwest and at age 16 launched the Goodtimes Intelligence Agency, a skateboarding and apparel company that became a globally recognized brand. Today, he delivers advice for clients with the creative flare and eye for authenticity that one can only achieve while wearing a new pair of bright red Vans. He resides in California with his four children and enjoys hiking and travel. Connect with Gregg L. Witt on Twitter, Facebook and Instagram and at www.thinkwithwitt.com.
To be happy, productive and improve my capabilities to do better.
Move fast, not stupid.
Finding work/life balance while promoting my new book, The Gen Z Frequency, and growing our marketing agency, Engage Youth Co.
Helping a friend develop a new presentation deck and sharing advice on a business decision.
Get tuned into your target audience and invest as much on building credibility as you do on media reach.
What do you love about your city:
San Diego is excellent because of the close proximity of mountains, desert, and ocean. All the places I love to explore. The weather also hard to beat.
Favorite breakfast meal and restaurant:
Dinner, Love Boat Sushi in Oceanside — that’s my go-to.
What are you doing at:
● Getting a quick 30-minute morning session in at the local skatepark.
● On Monday’s that’s our weekly status meeting at Engage Youth Co., otherwise working through priority tasks and touching base with teams.
12:00 noon / lunch
● Typically a working lunch or I’m outside attempting epic Parkour Fails.
● Dinner time with the family at home or out on a mission.
● Winding down, reflecting on the day and mentally preparing for the next. Some nights are set aside for deep work.
What drink do you need to get through the day and at the end (and how many)
A vente flatte blonde white coffee at Starbucks, typically one, sometimes two.
Most used app/favorite Instagram account?
The most used app is definitely LinkedIn and favorite Instagram account right now is @mollyburkeofficial. Molly is blind and is providing a true life inspiration for her community.
What should everyone try at least once?
Skydiving, public speaking, driving through independence pass in Colorado, and karaoke in Tokyo.
Where do you enjoy getting lost?
In Yosemite National Park. As long as I have food and water and I’m not lost for too long!