Basic Info

Gretchen Jones
Contributor Status:
Native AdVice
Initial Contribution Date:
Primary Location:
Brooklyn, NY, USA

Career Info

Primary Industry:
Apparel & Fashion, Coaching / Training, Design - Other
Personal Career Headline:
Intuitive Business Advisor & Award-winning Design Director

My Native AdVert

Career Snapshot:

Gretchen Jones is an Intuitive Business Advisor and an award winning Design Director, Ambassador for sustainability, as well as recent MBA graduate and NLP practitioner. With an aim towards helping develop future-minded, visionary approaches for ourselves and work, her methodology brings a directional and mindful lens of reflection towards our processes and belief systems both inside and outside of our businesses.

Gretchen specializes in working with leaders from the Creative/Cultural, Entrepreneurial & Corporate Citizenship sectors. Her clients/audience have a desire to connect more deeply with themselves and their motivating drivers through aligning more holistically with their value systems.

Jones has taken her message around the world, speaking at summits like the US Chamber of Commerce Foundations and SxSW, and lecturing at universities like Princeton and Columbia and a talking at a slew of museums, outdoor amphitheaters and even a cruise ship in between.

Her writing and work has been featured in The Business of Fashion, WWD, The New York Times,, Refinery29, Elle, Lucky, Marie Claire, Nylon, Glamour, New York Magazine, and many others.

Native AdMission Statement (AKA Personal Brand Pitch):

My aim is in helping us all develop future-minded, visionary approaches for ourselves, that support the effort in achieving ‘holistic sustainability’ for both our creative and professional selves. My methodology brings a directional and mindful lens of reflection towards our processes and belief systems–helping us collectively AND individually–to double down on our real values, throughout our lives and professions. Because serving the needs of our environment, our communities, and ourselves—simultaneously, all with purpose – enables us to make more meaningful work.

My Native AdVice

How did you get into the industry?:

I recently professionally pivoted from Fashion Direction to the role of Business Advisor. I shifted because my moral compass and beliefs pushed me further from product creation into thought leadership. My work public speaking and being an ambassador for sustainability helped to push me into the field I am in now.

Ideal experience for a customer/client?:

We rarely invest in the level of critical thinking we actually need to be doing for ourselves, let alone our businesses or roles. My work is meant to challenge my clients in a way that helps them to better understand WHY they lead the lives they live, as well as HOW they approach their roles a leaders. Working with me is about taking a holistic, 360 degree view of our work, our roles, our belief systems in an effort to help us to align more authentically with ourselves AND our work.

How do you motivate others?:

I believe in radical transparency and letting it all hang out. Our culture is so sanitized and modified for digital consumption we aren’t being human in a meaningful and important way anymore.

Career advice to those in your industry?:

Not everyone should or can be a coach, consultant. Understanding the motivations behind one’s interest, as we3ll as the effort in education and certification is vital/necessary before diving into such work.

My Native AdVantage

What are your aspirations? (Personal and Business):


To allow my work to afford me more room to travel and connect with the world around me more regularly. (i.e. build out the life/lifestyle I want to live first, profession second)

To be less hard on myself, to limit how high of expectations I impose on myself in an effort to be more grateful for all I have accomplished.

To invest more in play and joy.



Apply/Get into residencies that would afford me room to work in inspiring settings that challenge and inspire me.

To write a book & workbook in the next 18 months that presents my ideas and methodologies

Ted Talk

Biggest Success?:

Not limited my ability to flex and evolve

Most Challenging Moment?:

Letting go of my identity as designer in an effort to embrace my real professional prowess


What you settle for is all you will get

Favorite People/Role Models?:

Yet to find my new ones

What Else To Know

My Goal of the Day:

To catch up on my ‘real work’ that has been hard to keep up with while traveling across the country on my Lecture/Workshop tour.

My Thought of the Day:

Self indulgence vs self awareness… how do we tow the very fine line between these two modes as creative professionals and entrepreneurs?

My Action of the Day:

Emails, Client prep for weekly sessions, explore Tucson

My Deed of the Day:

Shine light on people doing good work in Tucson

My Tip of the Day:

Slow living isn’t about pace, it’s about thoughtfulness and taking the time to question WHY we act/choose what we do.

Tell Us More:

A Day in My Life:

What do you love most about Your City?

Brooklyn NY offers me the opportunity to build a community that is diverse, thoughtful, ambitious and self aware with ease. It’s helped me feel not alone, and welcome in a way that I yearned for.

Favorite breakfast meal & restaurant?

Court Street Grocers Chorizo & Green Chili Egg Sandwich

Long Island Bar is my local haunt

What are you doing at:

6:00 AM Sleeping

10:00 AM Tuning into the Brian Lehrer show + I take the full hour to review my to do list that was updated the eve before, checking/balancing emails and revising to do list and prepping for the work day.

12:00 PM – Favorite Lunch spot/meal? I don’t eat lunch until about 2:30pm, I tend to have a smoothy and fret over what to eat… then default to snacking on whatever is in the house. (I *need* to get better and more intention in this area of my life)

7:00 PM Wrapping up work, including creating my next days to do list… possibly at tap dance class, which is my new fave past time.

11:00 PM Already asleep (I love/need 9 hrs a night) or diving into some weird philosophical debate w/ my husband in bed.

What drink do you need to get through the day and at the end (and how many)?

I drink 10 oz of coffee to start my day, soda water instead of tap throughout the day, and I love a few glasses of super dry wine (brut or red) to end my day

Most used App/Favorite Instagram Account?

Fave App = n/a, I don’t love apps… the are necessary, but also dangerous

Instagram = I recently stopped following anything. I use Instagram to create content, rather than consume it… When doing R&D for my projects/clients, I try to limit my biases by eliminating my own lense.

What should everyone try at least once?

Moving to a new city

Where do you enjoy getting lost?

In my mind

What Else to Know?

04/07 – High Point Market: Building Better Businesses: Altruism by Design


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