Basic Info

Hannah Habes
Contributor Status:
Initial Contribution Date:

Career Info

Primary Industry:
Food & Beverages / Culinary, Health, Wellness and Fitness
Personal Career Headline:
Founder & Chief Matcha Officer, Matchaful

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Career Snapshot:

It’s not a groundbreaking story, but it’s a story we can all relate to: our founder, Hannah, worked really really hard, didn’t sleep enough, traveled too much and had little time or energy to eat well. This unhealthy lifestyle developed into stomach issues, as well as loss in hair. After confronting many doctors about improving her health, she often left unsatisfied, causing her to search for alternative solutions. After heavy research, she stumbled upon reading about this magical-sounding tea, matcha. 

As fate would have it, a friend had just returned from Japan and offered to let Hannah try some. The rest was history. Her kitchen became a test lab where she started importing matcha in from Japan so that she could get quality, organic matcha. She became her friends most excited matcha advocate and quickly created a community around her of matcha geeks.

She finally found what she was looking for: an antioxidant-loaded, energy-giving, grounding tea that she could drink every single day that was actually GOOD for her.

There was only one hitch: where could she get it? And why was it so hard to get organic matcha in the US? And where in Japan does matcha actually come from? Who actually grows it?

Finally she knew she had to do something more, something bigger. She needed to share the highest quality organic matcha with the US. Matchaful was then born.

Everything we do stems from Hannah’s original mission: to take care. Take care of those around you. Take care of our planet. Take care of yourself. And do it Every. Single. Day.

What Else To Know

My Goal of the Day:

Make time to connect with people on my team, friends, family.

My Thought of the Day:

Savor each moment, for it only lasts once.

My Action of the Day:

Walking, as much as possible.

My Deed of the Day:

Smiling, as much as possible.

My Tip of the Day:

Stay present. Listen.

My Pic of the Day:
Tell Us More:

A Day in My Life:

What do you love most about Your City?

Two things: I love that I can get anywhere in NY for $2.75. A lot of cities don’t have our amazing public transportation system, and therefore you can feel almost trapped when you can’t afford to travel around the city.

And I love the constant energy. As an entrepreneur there’s no better place to be inspired and motivated each day. This city challenges me while motivating me. Whether I’m on the subway, at a café, or just walking down the street, the energy and determination of New Yorkers is palpable.

Favorite breakfast meal & restaurant?

This is another reason I love NY. There’s just too many incredible options to pick one favorite. I’m always looking for the next new restaurant to try, and would prefer to go to a new restaurant every time I dine out, rather than stick with something I like. Some of my top choices are Golda in Clinton Hill, Smith Canteen in Cobble Hill and Buvette in the West Village. If I’m feeling something more healthy, I’d visit Divya’s Kitchen and grab a rose scone or their house made spelt crackers.

What are you doing at:

6:00 AM Waking up. I start each day writing out my list of to-dos. This helps me stay focused and clear throughout the day. Because I only spend about 10% of my day at my desk, I need to be very organized about prioritizing what needs to get done each day.

10:00 AM By 10am, you can usually find me at one of our cafes. Whether it’s recipe testing, hiring a new barista, or just greeting customers, I feel that it’s super important for me to be involved in the cafes right now.

12:00 PMFavorite Lunch spot/meal?

I don’t normally take long lunch breaks so I’m all about healthy convenience when it comes to lunch. Right now, I’m frequenting Brodo for their Hearth Broth with the Oishi Oishi add-on. It’s a must try.

7:00 PMThis is my dinner/email time. I’m normally on my feet most of the day so when the evening rolls around, I’m normally off my feet, catching up with our West Coast team, or following up on emails I’ve missed throughout the day. I try to make it easy on myself for dinner. My go-to dinner is homemade sweet potato fries cooked in coconut oil and topped with cayenne and cinnamon. I also love spaghetti squash as a quick and easy dinner. After dinner, I’ll normally drink a decaffeinated herbal tea with a touch of monkfruit.

11:00 PM This is when I normally head to bed, but I’m not always strict on my bedtime. Sometimes I’ll take a hot bath, watch a show, or listen to a podcast. Then I spend about 15 minutes meditating to relax my mind before bedtime.

What drink do you need to get through the day and at the end (and how many)?

Well this one’s easy for me. Matcha + water all the way. I normally drink 2-3 cups of matcha a day. Sometimes I’ll add a little collagen, he shou wu, or rhodiola to my matcha and I love topping it off with a little of NotMilk’s fresh almond milk.

What should everyone try at least once?

Traveling to Upstate New York.

Favorite IG account: Any Instagram account featuring cute dogs.

Where do you enjoy getting lost?

West Village & Brooklyn Heights.

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