Basic Info

Name:
Hilary Laney
Contributor Status:
Native AdVice
Initial Contribution Date:
07/22/2015
Primary Location:
Redmond, WA, USA

Career Info

Primary Industry:
Technology
Personal Career Headline:
PRESIDENT OF TRI-DIGITAL
Business Description (One-Liner):

Digital Media Company – Services include using digital media to transform how global business events are run.

Experience Timeline:
11-15 years of work experience

My Native AdVert

Career Snapshot:

My dad, Mark Monrean, has been in the tech industry since the late eighties – specifically in digital media services. He founded Tri-Digital in 1993 with two other gentlemen and worked out of our basement. I suppose growing up with a tech company across the hall from me instilled a fascination with the industry. I did not actually come to this realization though until I was an adult and had the opportunity to work for his company after graduating college. Since joining in 2004, I have become very passionate about solving the challenges technology presents and seeing what is possible through experimentation with it.

My Native AdVice

How did you get into the industry?:

Tri-Digital is a mid-sized business that is growing quickly as our industry continues to expand. It is pretty incredible for me to think about my dad starting this business twenty years prior to the target market hitting its highest demand. In the beginning stages he worked closely with IBM and Microsoft to build a product called DigiClips©, which was a CD-ROM set containing hundreds of digital clips ranging from videos to sound bites. They released a second version the following year, both were a success, and provided them the finances required to take the company to the next level.

Emerging industry trends?:

We have seen a drastic increase in personal online video consumption since the launch of YouTube in 2005. It was at this time that we started encouraging our clients to make their corporate content available online versus distribution of DVDs to their attendees. Since then we have seen momentum build and has really locked in the expectation that corporate events make their content available online. It has become one of the necessities of an event experience, similar to having microphones in the room – attendees want access to the content. The highest demand for this definitely exists in the technical and medical industries, but I foresee it spreading across all industries in the next five years. I also think there will continue to be a growing need due to increasing costs of travel, environmental conservation requirements, and globalization of corporate companies across the world.

Inspiration for the business idea, and your vision for the Business?:

Tri-Digital is a mid-sized business that is growing quickly as our industry continues to expand. It is pretty incredible for me to think about my dad starting this business twenty years prior to the target market hitting its highest demand. In the beginning stages he worked closely with IBM and Microsoft to build a product called DigiClips©, which was a CD-ROM set containing hundreds of digital clips ranging from videos to sound bites. They released a second version the following year, both were a success, and provided them the finances required to take the company to the next level.

What's next for the Business in the near future?:

My team is motivated by providing the highest quality of work for our clients and trusting the Leadership team will reward them for this accomplishment. We offer a long list of benefits, which include unlimited paid time off for every team member and allocated budget for each department to participate in team outings of their choosing.

I also work really hard to remain connected with my growing team by holding quarterly team meetings outside the office and hosting a one-on-one with each person every six months. The team meetings allow me to connect with everyone in a group setting to focus on the long-term goals for the business. The one-on-ones provide everyone the opportunity to speak directly with the leader of the organization to express their concerns, aspirations, confusions, uncertainties, excitement, and most of all their ideas for how they would like to improve themselves and the company.

Lastly, I would like to think I motivate by example. Since beginning my career with Tri-Digital at age 24 I have worked hard every day and put the business first. In those eleven years I have worked my way from being an Administrative Assistant managing the front desk for my dad and his partner to a Project Manager on largescale corporate events, and ultimately to President and Leader of almost 30 team members. It is this path my dad gave me encouragement to pursue, that has taught me to empower my employees to pave their own way through their careers. I feel honored that most of their paths continue to journey through Tri-Digital and hope that will continue for years to come.

Your key initiatives for the success of the Business? Greatest Accomplishment?:

I can confidently say the success of Tri-Digital is primarily attributed to the relationships we have established over the years. My dad has ingrained in me the importance of establishing authentic relationships in both my personal and business interactions. As a result, all of our clients have come to us through connections in the industry. It wasn’t until last year that we made the decision to focus a portion of our marketing and sales efforts outside of those relationships. We are currently working on establishing this marketing strategy and really look forward to seeing the results as we continue to grow our client base outside of the Puget Sound region.

Your most difficult moment at the Business? (and what did you learn?):

My most difficult moment as President at Tri-Digital would have to be the decision to add a layer of management between the team and myself. At the time of this decision all signs were pointing to this being the right thing to do for the sake of the business. It was no longer possible for me to provide them with the support and guidance they needed to be successful while also driving the vision forward. Finding someone I could trust with my team members, and visibility into the business that nobody besides myself, my dad, and our Business Manager (Lila Williams) had ever been exposed to was extremely challenging. The risk was very high and we had limited resources, financial and human, to make it a success.

We brought in an Organizational Business consultant, Michael Godfrey, who was ultimately the person who helped us graduate from the small family business to the mid-size global player we are today. He worked with us on building a new hiring program, on-boarding process, and policies to help us attract the high-end candidates we were looking to hire. Ultimately we brought on our current Director of Operations, Robert Burton, and although there were definite bumps in the road for the first year, we have achieved a trust I never thought possible with someone from outside the friends and family circle we originally started with. Since joining the team 3 years ago he has more than doubled the team, managed the development and release of multiple new services, mentored some of my most valued team members into leadership positions within the organization, and helped push me into the role I have today.

Ideal experience for a customer/client?:

I must first say that ALL experiences with Tri-Digital are ideal – we specialize in delivering AWESOME!

Seriously though, the true ideal experience with our team is bringing us into your organization to partner on a series of events year-over-year to develop a long-term strategy of building a consistent virtual audience. The partnership over a long period of time is where we really shine because it gives us the opportunity to understand your needs, the expectations of your audience, and work with you to develop custom solutions to meet these needs and expectations. Just like any event experience, it takes time to build a reputation that attracts the size and type of audience you are looking to achieve.

How do you motivate others?:

My team is motivated by providing the highest quality of work for our clients and trusting the Leadership team will reward them for this accomplishment. We offer a long list of benefits, which include unlimited paid time off for every team member and allocated budget for each department to participate in team outings of their choosing.

I also work really hard to remain connected with my growing team by holding quarterly team meetings outside the office and hosting a one-on-one with each person every six months. The team meetings allow me to connect with everyone in a group setting to focus on the long-term goals for the business. The one-on-ones provide everyone the opportunity to speak directly with the leader of the organization to express their concerns, aspirations, confusions, uncertainties, excitement, and most of all their ideas for how they would like to improve themselves and the company.

Lastly, I would like to think I motivate by example. Since beginning my career with Tri-Digital at age 24 I have worked hard every day and put the business first. In those eleven years I have worked my way from being an Administrative Assistant managing the front desk for my dad and his partner to a Project Manager on largescale corporate events, and ultimately to President and Leader of almost 30 team members. It is this path my dad gave me encouragement to pursue, that has taught me to empower my employees to pave their own way through their careers. I feel honored that most of their paths continue to journey through Tri-Digital and hope that will continue for years to come.

Career advice to those in your industry?:

I would advise anyone who is an aspiring entrepreneur to spend some time soul-searching that desire to be absolutely sure it is what they really want. Pursuing this path will challenge anyone in ways they could never imagine or prepare themselves for. All the schooling, reading, and conversations they have will only take them so far – the rest is up to instinct and the ability to stay true to your heart no matter what anyone around you says.

What Else To Know

Your Business's Motto?:

Connecting businesses with people through digital media, leveraging the entrepreneurial initiative and innovation of our team members, while providing the highest level of customer service possible.

One food and drink on earth, what would you choose?:

Kumamoto Oysters on the half shell with a bottle of Domaine Saint AIX Rose.

Original Native Society Post

Native AdVice:

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