Basic Info

Jane Diokas
Contributor Status:
Native AdVert
Initial Contribution Date:

Career Info

Primary Industry:
Beauty / Cosmetics
Personal Career Headline:
Founder, Jane Inc.

My Native AdVert

Career Snapshot:

I have a Masters in Fine Art and found myself unhappy teaching. I think I have always had an entrepreneurial spirit that was looking for an outlet. After several failed ventures, my ex-husband and I began a ceramics company that was successful for many years and sold to Crate & Barrel and other large and small retailers around the country and I learned the business. When we divorced, I moved to San Francisco and it was natural for me to start another venture that was more aligned with my interests, and so Jane Inc. was born.

Native AdMission Statement (AKA Personal Brand Pitch):

There is a feminine side of life that we’ve lost. I don’t mean submissiveness or sexiness or any of the clichés of femininity. But the sensual and beautiful that is inherently connected to nature and slowness and quietness and mystery. I cultivate that femininity in my life and my business. I want to remind people of it so that they can re-discover it.

What Else To Know

My Pic of the Day:
Tell Us More:

My Daily Thoughts:

Goal of the Day: To discover and learn something new.

Thought of the Day: Happiness is a choice.

Action of the Day: Do what you are dreading first.

Deed of the Day: Empathize, empathize, empathize.

Tip of the Day: Everything in moderation, including moderation.

A Day in My Life:

What do you love most about Your City?

I can see the San Francisco Bay from my living room and bedroom, and I never stop enjoying that view. There is a quirkiness and creativity to the people in the Bay area that I haven’t found anywhere else in the world.

Favorite breakfast meal & restaurant?

Corned Beef Hash at Saul’s Deli in the Gourmet Ghetto in Berkeley

What are you doing at:

6:00 AM – Feeding my dogs and cats

10:00 AM Researching new things that interest me online.

12:00 PM – Favorite Lunch spot/meal?

Pho at Anh Restaurant in Marina Bay

7:00 PM – Watching Jeopardy with friends

11:00 PM – Snuggling with my cats and dogs

What drink do you need to get through the day and at the end (and how many)?

Vodka martini very dry. But not every day. And only too many on occasion.

Most used App/Favorite Instagram Account?

Shazam/ @jerrysaltz

What should everyone try at least once?

Running away

Where do you enjoy getting lost?


My Native AdVice:

How did you get into the industry?

Back in 1992 I saw a trend in the marketplace: day spas were opening up everywhere. I decided I wanted to make products that sold well alongside the ubiquitous soaps and lotions but that were unique.

Career advice to those in your industry?

Making what is trendy and designing what looks like everything else that is currently out there will not keep you in business for the long haul although it might provide you with short-term success. It’s a mistake to design below your own taste level in an attempt to capitalize on a trend. Design what you would want to buy yourself but can’t find in the marketplace.

Any emerging industry trends?

Obviously the wellness movement is taking the place of the day spas that were opening when we started. I think it is a more sophisticated extension of that spa trend, and will hopefully have more impact on mainstream thought about ingredients in bath and beauty products.

Ideal experience for a customer/client?

We want our customers to have a delightful, sensual experience! Natural should smell and feel better than synthetic, and the packaging can be romantic and beautiful – it doesn’t have to be clinical or hippie.

How do you motivate others?

I want employees who talk back to me and don’t need traditional hierarchical, paternalistic management. I want an employee to tell me a better, more efficient method of doing what we have been doing. Making the work environment one in which people are treated with equal respect makes them happier and more likely to take ownership of their work, which is the best motivation.

My Native AdVantage:

What are my aspirations?

My aspirations are fairly simple: to make people happy with my products and to make enough money to be happy myself. And in this age of excess I definitely do not need a lot of money to be happy: I would rather work less hard and have more leisure and enjoyment of life, in the European style.

My Biggest Success?

I think my biggest success has been in following my own intuition and path, which a lot of people pay lip service to but few have the courage to actually do.

My Most Challenging Moment?

It’s difficult to think of one moment. The most challenging thing about changing one’s life is that it is like steering a ship – you have to just change it a degree or two to make a big, lasting impact.

My Motto?

Enjoy yourself, it’s later than you think.

My Favorite People/Role Models?

My daughter, my friends…My role models are the artists whose work I’ve loved.

What Else to Know?

We want people to know that we are who we say we are and believe  that they will see and feel it in our creations: natural, sensual, ethical, beautiful, and fun too.

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