Founder/Creative Director of Jay Godfrey
New York-based designer Jay Godfrey is the founder and creative director behind his eponymous collection of sleek, sexy and sophisticated designs. Perpetually inspired by the chic New York woman, Godfrey’s goal as a designer is to meld the classic tailoring techniques of Savile Row with modern silhouettes and luxurious fabrics. The result is his distinctive contemporary collection of dresses and separates that accentuate the female figure.
Godfrey realized his dream of becoming a designer while working his first summer job at Hugo Boss. He studied finance at Montreal’s McGill University in order to gain a grounding in business and accounting. Upon graduating, Godfrey headed to Wall Street and worked for Citigroup. While learning the finer points of finance, Jay’s goal of designing a collection led him to Parsons School of Design. An internship with Oscar de la Renta fine-tuned the young designer’s style and technique, and helped him determine the ultimate Jay Godfrey woman.
The pork buns from Momofuko, they are the best! I probably eat there once a week.
Lots! GQ, Mens Health, Elle Décor, Architectural Digest. I usually avoid putting the fashion books beside my bed because then I start to dream about the skirts and dresses for my next collection.
To me, creativity is very different for each person. My creativity is inspired by New York City culture and modern art, particularly the works of Ellsworth Kelly. His painting “Red Curve” is one of my favorite pieces and continues to influence my collections season after season.
How has your marketing strategy evolved since inception? Did you utilize social media and to what extent? How do you capitalize on the recent fashion trends?
Since founding Jay Godfrey we have certainly seen a shift in the way businesses are marketing their products. Like most brands, we do utilize social media in our marketing approach, but we also like to think of unique ways to spread brand awareness. This past spring we participated in the Faberge Big Egg Hunt with over 260 other artists and designers and designed our own Jay Godfrey egg. These are partnerships and collaborations that we can then promote through our social media channels.
In terms of trends, we try to be modern and continuously evolve, all the while staying true to our signature New York style.
Where do you find inspiration for your designs?
My design influences come from music, modern architecture and contemporary art.
Having only been in business for a little over three years, Godfrey has quickly cultivated his signature aesthetic which perfectly lends itself to the fashion-forward and glamorous woman. The collection has caught the media’s attention and has been featured in WWD, ELLE, Cosmopolitan and the New York Post. Godfrey’s designs have also captured a loyal celebrity following and he is proud to have dressed Eva Longoria Parker, Katherine Heigl, Jennifer Lopez, Eva Mendes, Angie Harmon, Eve, Leighton Meester, Petra Nemcova, Sarah Michelle Geller, Gabrielle Union, Kate Walsh.
Spring 2008 has ushered in new accolades for Jay Godfrey. Parsons The New School for Design presented the designer with the 2008 Parsons Alumni Achievement Award in recognition of his talent and recent accomplishments; in addition, Godfrey appeared in America’s Next Top Model as a special guest designer, where he had the honor or dressing the contestants for a red carpet event.