FOUNDER, KITU LIFE & SUPER COFFEE
Kitu Life Inc. was founded in the fall of 2015 by Jordan (23), Jake (24), and Jim DeCicco (25). The DeCicco brothers were each collegiate athletes with a passion for nutrition and wellness. Their first product line, Super Coffee is now the best-selling brand in NE chains like Wegmans and Fairway. Today, the NYC based company has 17 full time employees and has secured several million in seed funding from private investors. Featured on ABC’s Shark Tank in February of 2018, Kitu is poised to raise it’s Series A round of funding in Q4 of 2018.
What do you love most about Your City?
The energy and authenticity of NYC is impeccable.
Favorite breakfast meal & restaurant?
A black-eye Cold Brew Coffee with Vanilla KiTu Super Creamer from Gregory’s Coffee.
What are you doing at:
6:00 AM – Meditating
10:00 AM – Meetings
12:00 PM – SWEETGREEN!
7:00 PM – Working out
11:00 PM – Reading or sleeping.
What drink do you need to get through the day and at the end (and how many)?
KITU Super Coffee and at least 3 per day.
Most used App/Favorite Instagram Account?
Most used app is Wall Street Journal / Favorite IG account is @DrinkSuperCoffee
What should everyone try at least once?
Starting their own company on something they are truly passionate about.
Where do you enjoy getting lost?
Downtown San Francisco.