Founder, Leaf People Inc
Our botanically focused skin care products are formulated and manufactured by Medical Herbalist Julie Levin. At our private lab, we integrate cutting edge botanical science with western medical herbalism, creating a truly unique skin care experience. Our products offer a wide array of nutrients, antioxidants and bioactive components from extensively studied medicinal herbs to improve the strength, tone, texture and radiance of the skin. We proudly avoid using any synthetically manufactured ingredients (including glycols, silicones, benzoates, alcohols, disodium EDTA, fragrances and so on) commonly found in department store and spa skin care brands. Plant based nutrients are the most compatible with our bodies and easily absorbed through the skin. By combining this knowledge with our comprehensive experience in herbal medicine, we have created products that provide results you can see, making Leaf People one of the most effective skin care lines on the market today.
My Goal of the Day: I work to stay mindful in my actions and thoughts throughout the day, and to catch myself when I am getting distracted or being pulled off track.
My Thought of the Day: May my actions be beneficial and relieve suffering.
My Action of the Day: Just get it done.
My Deed of the Day: To be especially good to someone spontaneously. I love the exchange of kind acts that are unexpected.
My Tip of the Day: Be grateful for all that happens because gifts come in unexpected forms.
A Day in My Life:
What do you love most about Your City? It’s in the middle of the mountains and we are kind to each other.
Favorite breakfast meal & restaurant? I love my Local Coffee fix, where I always order a Flat White with macadamia nut milk.
What are you doing at:
6:00 AM – Petting my puppy
10:00 AM – Wrapping up my emails and heading out for a run with the dog or a bike ride.
12:00 PM – Favorite Lunch spot/meal? No lunch—I’m a serious nosher.
7:00 PM – Cooking one of my favorite vegetarian meals like roasted spaghetti squash with chard, roasted peppers and vegan cheese.
11:00 PM – Sleeping…hopefully!
What drink do you need to get through the day and at the end (and how many)? Always teetering on the edge between coffee and kombucha
Most used App/Favorite Instagram Account? @chloesells is my favorite Instagram account. I’m taking suggestions for favorite apps.
What should everyone try at least once?
The 30-Day Vegan Challenge
Where do you enjoy getting lost?
How did you get into the industry?
During years of working in massage therapy and healing modalities, I traveled regularly to the Bolivian Amazon, where I was deeply inspired by indigenous plant medicine. Spending time in the core of the botanical kingdom, completely immersed in the plant world, motivated me to come home and create products that harness their transformative properties. After returning to school for Medical Herbalism, Leaf People was born in the hope to be a conduit for that same ideology—to bring the message of plants into a physical product that can be shared with others.
Any emerging industry trends?
We try not to be a trend-based skincare line, but rather to focus on pertinent botanicals that provide visible and long-lasting results. Trends are typically fleeting, so our primary goal revolves around blending the best, skin enlivening plants, oils and essential oil to create stable and sustainable regimes that our clientele can depend on year after year.
Any industry opportunities or challenges?
One of the biggest challenges we’re experiencing is the onslaught of mass-manufactured natural skincare companies popping up. As a consumer, it can be difficult to know the difference between commercial “natural” products and those that are high quality and handmade with ethical integrity. We’re working to educate people and bridge that gap.
Inspiration for the business idea, and your vision for the Business?
Our vision rests on incorporating stronger medicinal plants into skincare, bringing the skin’s integrity and function to its optimal level. Through that process, we hope to enhance people’s health and radiance, sense of well-being and sense of self.
What’s next for the Business in the near future?
Our focus in 2019 is to continue bringing Leaf People into the modern digital age. One goal is to make healthy skin behaviors and choices more accessible in the contemporary world of technology. We’re currently implementing a series of educational videos about how and why to use specific products and botanicals and to debunk common skin care myths.
Your key initiatives for the success of the Business?
We attribute a large part of our success to the connections we forge with individuals. From participating at our local farmers market to forming partnerships with other small companies and professionals in the field, we believe that connecting with likeminded individuals can create a web of positive growth.
Your most difficult moment at the Business? (and what did you learn?)
When you start a business, a lot of it is about staying grounded, and to try not to second-guess your objectives. When I embarked on this journey, many people felt they should give me their personal or professional opinion/advice, sometimes at length and in great detail. It can be easy to get sidetracked or question your business. One of my biggest difficulties was to fully trust myself and follow my vision. Personally, having a strong Buddhist practice helped me to stay rooted and differentiate between the noise and the goal. Additionally, I learned that I needed a tight group of reliable, experienced people to work through my ideas and plans and to hold my ideas close until I was ready to formally launch them into the world.
Ideal experience for a customer/client?
The best feedback we get is when clients reach out and tell us that using Leaf People has truly helped them feel better about themselves in a new way. When people get to a place of caring about themselves, they typically want to care more for others as well, so it can become a beautiful ripple effect.
How do you motivate others?
I try to lead by example. I can’t expect others to do something if I can’t or won’t do it myself.
Career advice to those in your industry?
Something that was very eye opening to me was that starting a business is 1,000 times harder than I thought it would be. Successful people excel at what they do and that can make it look like an easier process than it is. If you want to truly get to the upper level of your field, you have to put in constant work, unwavering focus, bunker down, and keep going even when you don’t think you can. Having mentors or role models in the field is also hugely important in terms of seeing various paths to success, getting ideas of what you want your business to be like and where it can go (and also where you don’t want it to go).