Basic Info

Larry Shoop
Contributor Status:
Native AdVice
Initial Contribution Date:

Career Info

Primary Industry:
Public Relations and Communications
Personal Career Headline:
Principal, Fiallo+Shoop Communications
Business Description (One-Liner):


When you stand at the front of a room, are you fully confident in your speaking skills? Do your presentations engage your audience in a great story that gets the results you need?

Communication and presentation skills are the most important and most neglected skills in business today. Companies spend large amounts of time and money training their employees to manage projects, supervise people or master software programs. Yet rarely do those same employees develop their communications ability—the most vital skill linking the people and priorities of an enterprise together.

Strong communication informs, aligns, motivates and inspires. Poor communication confuses, detracts and disengages.

Whether you need to learn communication skills or refine them, Fiallo+Shoop will help you create and deliver compelling content that will connect with every audience, every time.

We specialize in coaching, consulting and training for presentation development, presentation delivery, messaging and storytelling. We are experts in strategic communications planning and multimedia content creation.

We’ve worked closely with C-suite executives, senior leaders, managers and business people all over the world—people who realize that strong communications skills can turbo-charge everything else they do.

Accelerate your communications. Accelerate your career.

My Native AdVert

Career Snapshot:

Larry is Principal with Fiallo+Shoop Communications alongside his partner Rosie Fiallo.

This communications journey started long, long ago in a galaxy far, far away when Larry launched his career in television news while a sophomore in college. He was paid gas money to come to the CBS affiliate in Eureka, California and deliver the weather forecast. By the time he was a senior, he was the lead news anchor. This was the beginning of a 20-year career in television news as an anchor, producer, writer and award-winning reporter.

Larry then transferred his extensive communication skills to Intel Corporation as the Director of Employee Communications followed by Director of the Executive Keynote Group. He spent 16 fabulous years at Intel coaching and consulting top executives on their overall communication skills as well as presentation development and delivery so they could make stronger connections with every audience. Larry also developed and delivered workshops around the world on Communications, Presentations and Storytelling.

In 2016, Larry departed Intel to form Fiallo+Shoop. He still works with many clients at Intel and with leaders at other companies. Larry helps leaders learn and grow communication skills and practices so they make stronger connections and achieve stronger results.

Native AdMission Statement (AKA Personal Brand Pitch):

The most valuable investment a leader, manager or employee can make is growing their ability to make meaningful connections with those around them. Connection leads to emotional engagement. Emotional engagement leads to increased motivation, performance and results. Fiallo+Shoop Communications helps people at all levels learn and grow their communication and presentation skills so they make stronger connections and achieve stronger results.

My Native AdVice

Emerging industry trends?:

The business environment has become increasingly complex. Leaders and organizations are required to navigate more variables, more inputs, more people and more technology to achieve successful results. This means that traditional tops-down management and leadership approaches don’t work well, and traditional tops-down communication practices don’t work well either.

In complex environments, you get the best results by creating an open and transparent communications environment where information flows quickly in all directions so that everyone can experiment, learn and move the business forward faster. The organization that learns the fastest wins. Organizational and leadership communication practices that foster an open, empathetic environment lead to better, faster results.

This is the opportunity and the challenge. You get better performance and results by adapting your communications style to complex environments. You stunt your progress and growth by relying on traditional communication practices.

What's next for the Business in the near future?:

While we continue to focus on leadership communication and presentation coaching, we are focusing more energy on helping organizations adopt a communications culture and practices that give them an advantage against their competitors in these highly complex times.

Ideal experience for a customer/client?:

I love it when I experience a leader making visible breakthroughs in their communication. Sometimes it’s better listening. Sometimes it’s an engaging, memorable stage performance. The ideal outcome is when they feel and experience the breakthrough.

How do you motivate others?:

When it comes to coaching a leader on their communication or presentation skills, you best motivate them by being diplomatic and clear. I always start with what they do well and then I say, “If you want to be even better, these are the things we can add.” Don’t ever use the word “weaknesses.” You accomplish more by being positive.

My Native AdVantage

What do you do best?:

Connect with people empathetically. Truly listen to them and care about them. This strengthens my relationships and connections.

Favorite Places/Destinations?:

I love large, vibrant cities such as New York, Hong Kong and Mexico City. The pace energizes me.

Current Passions?:

Long walks with my wife and my dogs. Astrophysics and astronomy.

What Else To Know

My Pic of the Day:

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