Basic Info

Laurie Clémence Trueman
Contributor Status:
Native AdVert
Initial Contribution Date:

Career Info

Primary Industry:
Apparel & Fashion, Media / Journalism
Personal Career Headline:
Fashion consultant& Founder/Creative Director, Denude Magazine

My Native AdVert

Career Snapshot:

Laurie Clémence Trueman is a fashion consultant and the founder and creative director of printed publication Denude Magazine. Denude is for the honest and thoughtful woman with a focus on non-mass fashion and beauty. Denude was established as a magazine intended to be a product of permanency in a woman’s life, abiding by the belief that everyone should consider what they consume.

What Else To Know

Tell Us More:

What do I do best?

What I am best at is being perceptive. Within my work, I am great at purveying how women may interact with a certain element of fashion or something that may matter to them within culture and how they may engage with it. I extend this to my personal life too, I hope that the people in my life feel safe to explore ideas and feelings around me and that I can in return give them my best and open self.

What makes me the best version of myself?

I think it would simply be trusting my instincts. I try to listen to my gut feeling when responding to or creating something. I have found when I go against that I can often feel stuck. When I trust my gut, I am more confident. I also feel the best version of myself when I am in my feminine energy, and I evoke this through wearing a gentle shade of pink or surrounding myself with my favourite flowers, particular flowers and their smells evoke a feminine energy to me.

What are my aspirations?

My aspirations in life are relatively simple and they transpire similarly across my personal and creative life.

Within business it is that Denude Magazine is sufficient as my long-term career, and for it to say something about how we consume at present fashion and how we change that. It is driven primarily by a desire to create and change how we feel and think about fashion. The longevity of my brand so to speak is what I care about. Personally, I want to be happy and healthy. I think one day to be able to share my life with someone I love will be very special. I do believe love is why we are here – to fulfil how we feel love, both to ourselves and to others.

My Biggest Success?

Overcoming imposter syndrome to claim what I know I can do.  I’m from the Midlands in England and I think it can often have a tone of ‘not quite being a southerner, not quite being a northerner’, but being exactly what we are is enough and I have had to extend that to how I feel about myself and my work. I’ve learnt to accept what I am good and to focus on that. Knowing and being focused on exactly that has helped me to harness better clients and a better relationship with myself. I guess this and being able to speak on subjects I care about to people within industry who I know can listen and make change is what drives me and it still feels like success when I rise each day.

My Most Challenging Moment?

A couple of years ago, I realised I wasn’t where I wanted to be in terms of my “career”. At the time, I was working at a few places that didn’t really encourage my creativity so to speak, and it hindered me in the long run. I wasn’t creating and it made me feel empty. I felt stifled because I wanted to be more active in creating what I was talking about (I was writing about fashion and music at the time). I stuck with that work for a number of years just because I felt I was good at being in a critical environment. But I don’t think that is where I thrive. It felt like giving up on a dream in a way, but it was making me a little warped about how I viewed ‘creativity’, and as soon as I acknowledged that in myself, I wanted to interrogate and challenge it. I realised I wanted to create, with beautiful and talented people around me. In recent years, I have had to define what I want more precisely, so that I don’t go with the flow too much, or should I say not in the flow of what other people want or expect from me.

My Motto?

Never complain, never explain.

I don’t mean this in the sense that you can be a bad person and not have to explain yourself, but in the sense that I don’t ever feel the need to justify my creative or personal decisions to many people – I think if you know yourself well, you will attract the right people and this mantra sort of helps me to solidify that.

My Favorite People/Role Models?

My role models are comprised of those that interrogate the current state of the fashion industry and those who revel in its brilliance and ferocity. Céline Semaan, a sustainability and human rights worker, who founded The Slow Factory and The Library Sustainable Fashion Archive has educated about debates around fast / slow fashion. Her work has taught me a huge amount.

I adore Maryam Nassir Zadeh for remaining so individual in her designing of clothing. Her pieces to me always say something for and about women today. I admire Simone Porte Jacquemus, his use of colour and the ability to make any colour radiant and sexy. Business wise, I look to Paris Mitchell and Georgia Cherrie, who create the line Paris Georgia Basics. The line compelled me to shop in a more thoughtful way and business wise, the amount of clothing they release feels perfect – not too little, not too much.

My role model on a person level is my mother, she is the most selfless and honest person I know and is abundant with her love. I would be nothing without her commitment to raising independent, truthful and kind children.

My Favorite Places/Destinations?

London because it’s my home now, in all of its remarkable and messy glory.

The Italian islands of Sardinia and Sicily. I feel like each time I visit them, my breath is taken away and I rediscover what beauty is. I never feel more relaxed than when I am in Italy, it might have something to do with my parents taking me on their tour of Italy at only six months old. It makes me feel like me again, where I can strip everything back and see the simple and everyday beauty of life.

My Favorite Products/Objects?

My favourite product right now is Le Labo’s Santal 33, it’s a cult scent but it makes me feel at my most feminine and beautiful. As well as this, a pretty pink cardigan that I just purchased from Fripouille vintage. I am always trying to engage with a feminine energy more (particularly in this masculine driven world) and pink naturally makes me feel at my most composed and gentle – two traits I want to embody daily.

My Current Passions?( Anything in your life that you are currently excited about or enjoy)

Advocating for a more sustainable future in the fashion industry. The word sustainability is a little too broad to cover what I mean here. However, I am passionate about how we can reduce our consumption in order for our earth to survive. I am very much against fast fashion because it continually feeds our obsession with consumption. This is a large debate, but to keep it short, I care about the future of fashion and about us all being able to enjoy clothes and product, just without the overconsumption that is influencing how our world is changing. We need a new economic model for fashion, with transparent supply chains and hope for the next generation.

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