Basic Info

Lisa Feria
Contributor Status:
Initial Contribution Date:
Primary Location:
Kansas, USA

Career Info

Primary Industry:
Financial Services, Technology
Personal Career Headline:
CEO, Stray Dog Capital
Business Description (One-Liner):

Stray Dog Capital is a mission-driven Venture Capital firm that drives alternatives to the use of animals in the supply chain through investments, expertise and support: Investing for a better future for all animals

Stray Dog Capital wants a world in which all animals live in peaceful co-existence. To that end, we provide early stage, ground-breaking businesses with the capital and support to grow their businesses and shift away from an animal-based economy.

We are committed to our partners and foster relationships based on mutual respect, collaboration and a shared passion for a better world.

In addition to capital, we support our portfolio companies by providing them with the business tools and guidance to ensure they can succeed in their missions.

We also partner with a number of aligned investors of various stages and sizes to help our portfolio companies as they grow.

To apply for funding please follow the instructions on our contact page.

My AdVert

Career Snapshot:

Lisa is the CEO of Stray Dog Capital, a venture capital firm that invests in early-stage, mission-driven companies that aim to take animals out of the supply chain with innovative products and services. With over 26 investments, Stray Dog Capital is one of the leading early stage investors in the plant-based market. Prior to Stray Dog Capital, Lisa spent over 15 years in General Management, Operations, and Engineering at Blue Chip companies like General Mills and Procter & Gamble. She has a BS in Chemical Engineering and an MBA from the University of Chicago, Booth School of Business. Lisa spent over 14 years focused on food operation, consumer packaged goods and led the marketing, P&L management and strategy for billion-dollar brands. In addition, Lisa is an active board member at several portfolio companies, the Great Plains SPCA shelter, Mercy for Animals and is a Kauffman Fellow.

My AdVice

How did you get into the industry?:

Saw a video on animal production (slaughterhouses) and immediately became vegetarian – after that it was a quick shift into wanting to align my principals with my everyday work. Stray Dog Capital and I found each other pretty quickly.

Emerging industry trends?:

Plant based is everywhere and ever-growing. The shift into consuming less animal products has been driven by Millennials but followed by other generations (due to health concerns.) It’s great news for the environment, animals – and our business!

How do you motivate others?:

I care deeply about the development of those who work for me and work with them to help them grow into who they are meant to be. In doing so, I balance candid conversations with positive feedback and make sure I don’t overdo either side.

Career advice to those in your industry?:

Be open to other industries and keep in touch with headhunters. Always take the call, even though it may look different than what you were looking for.

My AdVantage

What are your aspirations? (Personal and Business):

To help the world shift into food consumption that is better for you (health wise), has a lighter footprint on the environment and is better for animals.

To raise empathetic, driven and caring men that will do the right thing, no matter what others say.

To have a strong, long lasting and growing marriage.

To have adventures in this world and never stop growing and learning.

Biggest Success?:

Being fearless in taking on big challenges (Half Ironman, career changes, moving away from my Country)


Pull up as you go up.

Favorite People/Role Models?:

My mother – She had me at 17 and never gave up. She’s the most giving, family-oriented, smart and caring person I know.

My husband- The wisest human being I know, who can figure anything out and who always has my back (and makes me smile)

The SDC Co-Founders –I have never found more generous and giving people on the planet. They are the human beings I aspire to be.

What Else To Know

My Goal of the Day:

Be productive, be kind and be healthy.

My Thought of the Day:

Be mindful of the everyday moments. Take the time to capture it, breathe it in, be grateful and then recap it that night or the next day while journaling to savor it.

My Action of the Day:

Coffee, Work, Exercise.

My Deed of the Day:

Act of random kindness.

My Tip of the Day:

Making small changes every day add up to a large change someday – eating one plant-based meal, writing a letter to your Senator, going for a walk…

Tell Us More:

A Day in My Life:

What do you love most about Your City?

Kansas City is under-rated! It’s a great place to raise kids, be safe and have a fantastic quality of life.

Favorite breakfast meal & restaurant?

Don’t have a favorite, constantly trying many but I’m particular to Indian food.

What are you doing at:

6:00 AMup and exercising

10:00 AM Working after morning coffee intake and interacting with family

12:00 PM – Favorite Lunch spot/meal? My usual one is my desk! I like to have dinner with my family so I use every moment I can to fulfill my work responsibilities.

7:00 PM At home, getting the kids ready for bed, chatting with husband and hanging out with our fur-kids.

11:00 PM In bed, asleep!

What drink do you need to get through the day and at the end (and how many)?

Coffee, 2-3 cups.

Most used App/Favorite Instagram Account?

Insta: The Dodo, never fails to put a smile on my face and be thankful for the people out there making a difference for animals.

App: Things for productivity and organization.

What should everyone try at least once?

Puerto Rico’s Cave Adventures (Aventuras a Rio Adentro), swimming in underground caves, rappelling, hiking – it was amazing, beautiful and grounding.

Where do you enjoy getting lost?

In my thoughts. I have quite an imagination.


What Else to Know?

My favorite books (recently):

Trevor Noah – Born a Crime

High Performance Habits – Brendon Burchard

What I Know For Sure- Oprah

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