CREATIVE DIRECTOR & PRESIDENT OF MOSES INC
Advertising Agency – Full service digital marketing advertising
Louie has been the creative director on virtually every piece of work that has gone out of this agency for over 30 years. His involvement in creative strategy, creative concepts and creative execution assures that the Moses reputation as the most creative agency in Arizona stands true. Louie holds six prestigious Clio awards and is a member of the Art Director’s Club of New York. He has won virtually every creative award there is.
I went right from Pittsburgh to NYC- portfolio in hand. First job was junior art director at Bozell & Jacobs.
Trends are like junk food. They look so inviting and you feel empty after indulging. We look for “human truths” and sometimes they manifest themselves as current trends. But the trend shouldn’t drive the idea
The vision remains the same after 33 years and that is to create an environment where ideas can flourish and creative collaboration is essential
I don’t know. And I love it.
Finding the right people comes first. The work is only as good as the people creating it. We find talented, motivated, smart people.
Greatest success: Keeping the creative culture alive for 33 years.
Losing an account after 21 years. I learned how quickly time flies.
Solving a creative problem for a client and having it work better than we had hoped.
I’ve created an environment in which great work can happen. Self-motivation is up to them.
Be kind. People may not be kind back. Be kind anyway.