Basic Info

Name:
Louie Moses
Contributor Status:
Native AdVice
Initial Contribution Date:
01/31/2016
Primary Location:
Phoenix, AZ, USA

Career Info

Primary Industry:
Marketing / Advertising
Personal Career Headline:
CREATIVE DIRECTOR & PRESIDENT OF MOSES INC
Business Description (One-Liner):

Advertising Agency – Full service digital marketing advertising

Experience Timeline:
31-40 years of work experience

My Native AdVert

Career Snapshot:

Louie has been the creative director on virtually every piece of work that has gone out of this agency for over 30 years. His involvement in creative strategy, creative concepts and creative execution assures that the Moses reputation as the most creative agency in Arizona stands true. Louie holds six prestigious Clio awards and is a member of the Art Director’s Club of New York. He has won virtually every creative award there is.

My Native AdVice

How did you get into the industry?:

I went right from Pittsburgh to NYC- portfolio in hand. First job was  junior art director at Bozell & Jacobs.

Emerging industry trends?:

Trends are like junk food. They look so inviting and you feel empty after indulging. We look for “human truths” and sometimes they manifest themselves as current trends. But the trend shouldn’t drive the idea

Inspiration for the business idea, and your vision for the Business?:

The vision remains the same after 33 years and that is to create an environment where ideas can flourish and creative collaboration is essential

What's next for the Business in the near future?:

I don’t know. And I love it.

Your key initiatives for the success of the Business? Greatest Accomplishment?:

Finding the right people comes first. The work is only as good as the people creating it. We find talented, motivated, smart people.

Greatest success: Keeping the creative culture alive for 33 years.

Your most difficult moment at the Business? (and what did you learn?):

Losing an account after 21 years. I learned how quickly time flies.

Ideal experience for a customer/client?:

Solving a creative problem for a client and having it work better than we had hoped.

How do you motivate others?:

I’ve created an environment in which great work can happen. Self-motivation is up to them.

Career advice to those in your industry?:

Be kind. People may not be kind back. Be kind anyway.

My Native AdVantage

Motto?:

Peace

Original Native Society Post

Native AdVice:

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