Basic Info

Lora Haddock
Contributor Status:
Initial Contribution Date:

Career Info

Primary Industry:
Health, Wellness and Fitness, Technology
Personal Career Headline:
Lora DiCarlo Founder

My AdVert

Career Snapshot:

I’m an “anatomy geek” and have over a decade of experience in healthcare, I became fascinated with the psychological, physiological, and anatomical aspects of the female orgasm. After an honorable discharge from the US Navy and enrolling in a pre-med program, I set off drawing on years of research and anatomical data that I had gathered from hundreds of women to design functional product specifications determined to produce the perfect orgasm. I founded Lora DiCarlo in 2017 and began my journey towards launching new physiologically appropriate health and wellness products for women and people with vaginas.

AdMission Statement (AKA Personal Brand Pitch):

I am stubborn, thoughtful, and often loud, most of the women in my line are. I like to observe people, to get inside the way others think and unravel what makes them who they are, what motivates them, what they’re afraid of, in the process I find more pieces of myself and unearth my own path. I realize that my own journey is not my own; it is crafted and molded by those who come and go in my life and how mine enters and exits theirs. I enjoy creating because there is not only my need, but the needs of others, and to create for others, first you have to understand them. in the whole world.

My AdVice

How did you get into the industry?:

Blended orgams are essentially the holy grail of orgasms (my first literally landed me on the floor – it was that good) and they can be extremely difficult to reach without juggling the perfect combination of toys or an extremely talented partner – neither of which are easy to come by.  When I experienced my first blended orgasm at 28 all that was going through my head was “how do I do that again?” and that question led to the desire to make a product that could give all people with vaginas that experience, with or without a partner.

Emerging industry trends?:

First, gender equity. Second, I’m pretty excited to see what develops in VR pleasure tech in the next few years. Right now it’s still very focused on porn and the male gaze, but that is changing and I think once there is more diversity in the types of people making those products (and making porn) we’ll see an explosion of really innovative and interconnected technology.

Ideal experience for a customer/client?:

Empowerment. We at Lora DiCarlo hope to help others find more knowledge and control of their own pleasure and body through self exploration and play. There’s is so much shame and taboo surrounding exploring one’s pleasure, especially for women and people with vaginas, but the reality is that it’s a normal and healthy part of the human experience that should be enjoyed and shared. The ideal experience is that the customer has a mind blowing blended orgasm and talks about it like you would share any other incredible life experience so that it destigmatisizes sex.

My hope is that this product becomes mainstream because sex has become an integrel part of the health and wellness conversation.

How do you motivate others?:

Empathy. I come to their level. I know I’ve been there in some shape or form before, whether it’s personal or business, depression, fear, pain, anger, confusion, lack of confidence, you name it, I’ve been there. You can’t bury these emotions; they’ll only fester. We must understand and embrace these feelings before we can rise above them. The moment I see resolve we focus on the skills and resources that we do have, the good and then we balance the equation. When the equation is balanced and introspection is achieved, we can do anything.

Career advice to those in your industry?:

The only person that can stand in your way is yourself. People will try to deter you, sometimes distinctly, they may muddy your path, they may laugh at you for having dreams, and that’s when you push harder. That’s when you find allies and you surround yourself with them. That’s when you arm yourself with knowledge and determination. That’s when you stand your ground to fight the good fight because you belong here. Keep going because you never know when you’ll have an opportunity to change the world — and I hope you take it.

My AdVantage

What are your aspirations? (Personal and Business):

For Lora DiCarlo, we’re continuing the movement. There are so many issues with bias and sexism in tech and business as well as stigma wrapped around the embracing of sexuality, period. What we want is to make tangible change in the world. We’re striving for a world where folks can feel comfortable in their own skin and their sexuality and to help lift other people up and make sure more diverse people have their place in tech and business. This isn’t just the company’s mission, it’s my personal dream.

Biggest Success?:

The disruptive ripple effect we have already made through the creation of a truly revolutionary piece of tech that is designed around female physiology. This was the plan all along, but the redaction of the CES award has jolted us into a space where we are having a real effect. Sex Tech deserves a place at the Tech innovation table and we didn’t have a seat when we started. My biggest success has been forcing the industry to pull up a chair for Lora DiCarlo and now they get to hear what we have to say.

Most Challenging Moment?:

What was difficult for me was understanding that failing isn’t really failing; it’s an opportunity and finding the perfect folks that really fit with the Lora DiCarlo culture to help me achieve this dream has been absolutely essential. It’s likely the same obstacle anyone has as an entrepreneur since scaling the business appropriately is a little like drinking from a firehose while sitting on a rocketship and trying to make a cheese sandwich all at once.


If you’re always authentic, you’ll always win.

Favorite People/Role Models?:

My mother, she is one of the strongest women I know.

Doug, even though he’s not the smartest guy in the whole world.

Original Post


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