Basic Info

Louie Moses
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Career Info

Primary Industry:
Marketing / Advertising
Personal Career Headline:
Creative Director & President, Moses Inc

My AdVert

Career Snapshot:
Fast Company magazine called Louie the “poster child for creativity” in Arizona. He has won every major creative award from London International and NewYork Festival to ADDYs, Emmys and Clios. Best known for the “Naked Cowboy” spot for Joe Boxer, Louie has worked with national companies like Nintendo, Monster Audio, US Airways, Fender and MOD Pizza. Moses has been headquartered in Phoenix Arizona’s warehouse district since 1985. Louie has been named the Ad Person of the Year and Tourism Person of the Year, and is a 25 year member of the prestigious Art Director’s Club of New York.

What Else To Know

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Tell Us More:

1. How are small, independent, creative shops going to survive against the big holding companies?

We are not only surviving but thriving! Many companies are looking for authentic, original thinking and a small shop like ours, puts talented senior people on every account. Our work is handcrafted and connects emotionally with consumers. Our big ideas drive consumer behavior.

2. Has creativity changed with digital?

Creativity is always changing. The digital world just puts a broadcast device in everyones pocket. I believe there’s much more curating than creating quite frankly and we need to identify one from another. An original creative idea will always cut through. Those evasive ideas are what we all look for.

3. What gets you excited about a project after having your agency for 33 years?

When we can solve a problem creatively for a company and also do something good for people, that combination is what gets me jazzed.

4. How do you maintain the creative reputation you have had for 3 decades?

Do better work. We push great work that works. If it doesn’t work, we would have been gone a long time ago. The creative awards prove we are nationally recognized. But the clients success is how we kept our doors open for 33 years.

5. If you weren’t a creative director, what career would you have?

I’d be a drummer. I’ve played the drums since I was 10 and I still have a little garage band. If I wasn’t in advertising I’d be loading and unloading my drums every night at a new dive bar where the band gets 50% off all drink

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