Creative Director & President, Moses Inc
1. How are small, independent, creative shops going to survive against the big holding companies?
We are not only surviving but thriving! Many companies are looking for authentic, original thinking and a small shop like ours, puts talented senior people on every account. Our work is handcrafted and connects emotionally with consumers. Our big ideas drive consumer behavior.
2. Has creativity changed with digital?
Creativity is always changing. The digital world just puts a broadcast device in everyones pocket. I believe there’s much more curating than creating quite frankly and we need to identify one from another. An original creative idea will always cut through. Those evasive ideas are what we all look for.
3. What gets you excited about a project after having your agency for 33 years?
When we can solve a problem creatively for a company and also do something good for people, that combination is what gets me jazzed.
4. How do you maintain the creative reputation you have had for 3 decades?
Do better work. We push great work that works. If it doesn’t work, we would have been gone a long time ago. The creative awards prove we are nationally recognized. But the clients success is how we kept our doors open for 33 years.
5. If you weren’t a creative director, what career would you have?
I’d be a drummer. I’ve played the drums since I was 10 and I still have a little garage band. If I wasn’t in advertising I’d be loading and unloading my drums every night at a new dive bar where the band gets 50% off all drink