Basic Info

Name:
Marcus Antebi
Contributor Status:
AdVice
Initial Contribution Date:
06/26/2014
Primary Location:
New York, NY, USA

Career Info

Primary Industry:
Food & Beverages / Culinary, Health, Wellness and Fitness
Personal Career Headline:
Founder of Juice Press
Business Description (One-Liner):

Juice Company with a focus on natural, organic ingredients.

Experience Timeline:
21-30 years of work experience

My AdVert

Career Snapshot:

Some time in early 2008 i was fed up with the family business, (art, antiques, and high jewelry.) I had made a go at another wildly complex business years earlier in skydiving that didn’t work out the way i hoped either. Both businesses ultimately prepared me for the challenges of growing juice press from nothing in the fall of 2010.

I was born in brooklyn and raised in my teens in beverly hills. Two obviously different experiences! At age 15 i got sober and today i am still recovering and sober just over 29 years. I grew up in retail in one form or another and retail is what i do best. My sober lifestyle propelled me into sports and nutrition.

I started as a rock climber in the early 90’s and later discovered ultimate frisbee and played in competitive leagues. In my mid 20’s i got the bug for recreational skydiving and pursued that with my heart, mind and body. I phased out from skydiving with 2,300 jumps, moved back to nyc from upstate new york and i started training thai boxing. (Read More Here)

My AdVice

How did you get into the industry?:

I came of age during the time when it was acceptable to eat white sugar, concentrated proteins and carbs so by the time I was 20 I was a depressed mess. Initially inspired by vanity and my dream of a six-pack returning, I went on to discover the science of weight control, vitality and anti-aging. This passion for raw foods and juices caused me to leave my family business to spread the wisdom and experience about raw lifestyle. There was no bran and go, 100% organic, cold pressed juice bar that served great tasting food and drink. The products were all awful and nobody got it right! From there, Juice Press was born.

Your key initiatives for the success of the Business? Greatest Accomplishment?:

We work with a team of nutritionists, athletes and chefs to ensure that our products are not only good for you and cutting edge in terms of health, but also taste great. We’re always looking for ways to expand and develop new products that our consumers crave whether it’s our best-selling salad station (our dressings are out of this world), or the new protein shakes designed specifically to enhance your workout and sold at our latest outpost within Equinox.

Many of our original formulas were derived from sacred scrolls of juice pressing passed down to me from generations ago. Some from brilliant chefs we hired to help and many from customer request. Our best juices are created slowly by customer’s requests and then turned by us.

Career advice to those in your industry?:

Seek out something that you love. If you believe in what you are doing you will be driven beyond belief and great success will come. Also, be sure to take care of yourself by not polluting your body with junk, a clean body is an efficient and smart one. Have a good colon hydro-therapist, astrologer, accountant and therapist on-hand.

My AdVantage

Motto?:

Be Healthy. Help others any way you can. Don’t cheat. Never go faster than you know how to slow down and stop. That is especially true for skydiving and fast motorcycles.

What Else To Know

Tell Us More:

If there were one food and drink left on earth, what would you choose?

Avocado, peaches and coconut

What are your favorite juices?

The great tasting green juice of Mother Earth, the refreshing Watermelon Juice and the immune boosting Ginger Fireball.

What is your daily fitness regime?

I am a huge fan of Thai boxing. Extreme sports are a great way to get out energy and challenge you on all levels. Regular routine includes bag work, kettle bells, push-ups, sit-ups and sparring with trainer.

What’s next for Marcus Antebi?

One more fight – build a hotel – build a large-scale farm on a rooftop in Brooklyn – write two books

How important is location selection and design in Juice Press success?

Location is critical for the success of Juice Press. We take care to scout neighborhoods and areas where we feel there is a real need for healthy grab-and-go options, and where we can make a difference. In the last year alone we have opened seven locations in a period of controlled and calculated growth ensuring that everyone in New York can get our cold-pressed juices, raw foods, fresh salads and cold pressed smoothies. We also opened a super store in Long Island City that will help fulfill our catering orders and expand delivery options to the corporate crowd that wants to mix up their stale lunch meeting orders.

Original Post

AdVice:

Visual Clips

Primary Location


Are you sure you want to manually enter your location? Have you tried typing the first few letters?

SUBMIT your location My Location is Not Listed (enter manually) clear location