FOUNDER & CEO, PRETTYGREEN
Mark Stringer started his career as a Management Trainee in Leeds, spending nearly two years learning everything you don’t need to know about kitchens. He joined Buena Vista in 1992 where he was responsible for the launch of Disney and Pixar titles, managing annual advertising and promotion budgets of £20m. In 1996 he was headhunted to join software company, J M Interactive, to establish a software division for John Menzies alongside their Nintendo division, looking after the sales and marketing function. Mark was then approached in 1997 by one of the Partners of Communications Agency Exposure, to help develop and establish a blue-chip pillar for the Exposure business. Over 10 years and as Managing Director he helped take Exposure from a small fashion 8-man PR business to a £20m integrated marketing business, employing over 140 people, with offices in London, New York and San Francisco.
During this period, he worked with a large number of blue-chip Clients developing integrated marketing solutions for a vast portfolio of brands, including; Red Bull, Inbev, Sony PlayStation, Virgin, De Beers Group Marketing, Rizla, Levi’s, Land Rover and Cadbury. Mark founded PrettyGreen, when Red Bull asked if they could give him Wiings and the Agency was based out of Red Bull’s office for the first six months- PrettyGreen creates Experiential and Content Driven PR for Entertainment, Sport and Lifestyle brands. Since its creation it has won numerous awards and now employs over 35 people, with a £8m turnover. Having delivered work for Clients such as Red Bull (including 4 years on the Stratos Project), Under Armour, John Lewis, Cadbury, Virgin Media, Betsafe, Netflix, NBC, UKTV, and Nando’s to name but a few.
Mark plays an active part in the industry, judging numerous Awards, writing and commenting for various publications. He sits on the PRCA Council and spent 6 years on the C4 Britdoc Film Foundation Board. Mark is co-founder of Metropolitan Spirits, which has a portfolio of Absinthe’s distributed globally and has created the most Awarded Blanche Absinthe in the world. Mark has a BA (Hons) degree in Business and Marketing from West London University, a CIM Marketing Diploma and has completed the Advanced Development Programme at London Business School. He’s married with 3 children and lives in London.
What do you love most about Your City?
The energy, vibrancy and pace. London never fails to inspire you with it’s every changing face. You can spend a few months having not visited an area and when you return, there are new shops, graffiti, restaurants, etc which surprises and delights you. London is a collection of beautiful small villages that have all joined up,
Favorite breakfast meal & restaurant?
Shoreditch House on a Sunday for Brunch
What are you doing at:
6:00 AM – Getting on my gym kit, or getting on a bike to cycle somewhere. I’ve found that exercising most days helps set me up for the day.
10:00 AM – Usually having a catch-up with a Client or a member of the Team.
12:00 PM – Favorite Power Lunch spot/meal?
At my desk. Although I’ll have lunch out with a Client once a week, but more often than not, lunch meetings have now moved to breakfast or evenings.
7:00 PM – I try and leave and be home 2-3 evenings a week, so that I can read to my youngest. I find it incredibly cathartic and it helps release the pressure of the day.
I then might work again after 9pm catching up on emails, that I was meant to send but didn’t.
11:00 PM – Try to wind down by 11pm. Have a policy now of no TV an no phones upstairs in our house, as there’s a tendency to keep working late and you never switch off.
What drink do you need to get through the day and at the end (and how many)?
Absinthe. I co-founded a luxury absinthe La Maison Fontaine a few years (which is now the most award blanche absinthe in the world) and a Pontarlier Mule (LMF, ginger, over rocks with slice of lemon and lime) is one of the nicest and most refreshing drinks.
Most used App/Favorite Instagram Account?
What should everyone try at least once?
Failure. It makes you a better person
Where do you enjoy getting lost?
I have three actual loves of being lost:-
1. Bizarrely in the car at the weekends with the whole family, as it’s the only time we get to all be together chatting.
2. When I just leave the house and go running with the dog, and we end up in random fields and don’t know where we are or how to get home.
3. Being lost in the moment, when you’re out with people, just enjoying the moment, not looking at watches or phones.