Basic Info

Name:
Mason Glenn
Contributor Status:
Native AdVantage

Career Info

Primary Industry:
Health, Wellness and Fitness, Marketing / Advertising, Writing
Personal Career Headline:
Best Selling Author

My Native AdVert

Career Snapshot:

Mason R. Glenn is a best-selling author that offers an astute perspective to true connection in the full spectrum of a gay man. Mason has been consistently inspired and intrigued by the thought process of gay men in their dating practices. As a professional matchmaker, for many years, Mason has been able to transform the lives of individuals to feel the full capacity of unconditional love. Intuition has been his gift, and he gathers that through the study of the human mind, and collecting quantitative and qualitative data from his professional experiences. There’s always some involvement of some street smarts too, and Mason is able to create a comprehensive dating plan that brings transformational success from all of these variables collectively.

Mason continues to write, and work with matchmaking companies as an expert in the gay male demographic. Mason also leads seminars that hopefully resonates as a “gayme” changer for the individuals who wish to seek something that will make them better gay men for themselves, their loved ones, and their fellow community.

Twitter: @masonrglenn
Instagram: @masonrglennofficial
Native AdMission Statement (AKA Personal Brand Pitch):

My name is Mason R. Glenn and I am a person that is designed to help bring you inspiration to your community and hopefully yourself along the way. My expertise is in content ideation and brand strategy. For the past few years, I’ve had the opportunity to work with a lot of lifestyle brands from matchmaking agencies to non-profit organizations to now working with AirBnB designing a LGBT experience with people visiting Los Angeles for the first time My main project currently has been helming the start and evolution of Gay Matchmaking Club , L.A.’s premiere personal matchmaking agency for gay men. For my fun job, I am a National Coach for The Bar Method one of the pioneers of the barre group fitness industry. One of my proudest accomplishments is writing book on how to become a better gay man for you, a potential partner, and the LGBT community in general. It was noted a “#1 New Release” on Amazon. My soul craves to connect people more to each other or to a brand. Life is too short to not ask questions or maybe connect with someone on a deeper level.

…an Amazon “#1 New Release” Best-Selling Author!

What Else To Know

Tell Us More:

How did you get into the industry?

For matchmaking in general, I took the leap and got an internship with a celebrity matchmaker. I knew I had wanted to be in a people-facing business from my corporate Starbucks world past, but knew I wanted something more than just a 30 second conversation with our customers. I knew I was meant to be a mentor of sorts and utilize my skill set of identifying skill sets in the work place to personality traits in the dating field. Over the past few years, I’ve noticed my e-mail marketing campaigns getting a lot of positive feedback and higher analytic response, and I foresee myself developing my professional skill set in that realm in the near future.

Any emerging industry trends?

Over the past year, I’ve seen such a huge shift in date practices form digital to more personal means. Our event platform is soaring, as I see gay men having so many options to date like mobile apps, but are never the right avenues. People want to get off their phones and meet someone the old-fashioned way. It’s been so rewarding to develop new event platforms for our company, and seeing people actually connect and “seal the deal.”

Any industry opportunities or challenges?

Our main challenge is little people realize the value in taking a more hands-on approach to dating. Yes, a lot of dating avenues for gay men are free, but statistically they take a lot of work with a little amount of return.

Inspiration for the business idea, and your vision for the Business?

My content for our company currently is based on real person interactions or conversations. People gravitate towards authenticity and organic testimonials because we gravitate towards things that stimulate our heartstrings or mind. I think a lot of people think their relationship highs and lows are unique, but in all honesty, I’ve heard the same stories time and time again. People just forget or become lazy and need a kind reminder.

What’s next for the Business in the near future?

At the current moment, I am focusing on working with multiple brands on a freelance basis to expand my content portfolio. I really want to hone in on formulating someone’s brand voice and experimenting with ways to get people to click, subscribe, buy, or interact in some way.

Your key initiatives for the success of the Business?

One of my major skill sets is collecting a lot of “parts” and placing them in a well-oiled machine or sometimes a mosaic of sorts. I succeed in the organization department, and often I feel writing things down keep me on track. I am a huge proponent of feedback – whether good or bad. We can’t grow if we don’t realize things that are sticking or falling apart in front of us.

Your most difficult moment at the Business?

Sometimes I take a leap and I fall flat, and sometimes someone isn’t satisfied with my performance in a way. I think it’s best to collaborate, compromise, and at least show that you care and find a good “middle.” A friend just told me that I have a way with always placing love in conversations of change or areas of opportunity – we all can benefit from that.

Ideal experience for a customer/client?

For my current project with GMC, our ideal client is someone ready for a long-term, monogamous relationship; someone who is ready to make the time for something more serious. Once we get through those hurdles, the sky is only the limit.

Whenever someone approaches me about content strategy, I want to know the demographic of whom they are talking to. I love strategizing on how to speak like that person to create a safe familiarity with the content. I want to work with a brand that I love and can see myself getting behind.

How do you motivate others?

Something I do well on this earth is motivating people to be unique. It’s really important to love people just the way that they are, and if someone shows you disdain or mistrust, you shower them with gratitude. That ideal places me in a higher level of vibration, and that is enough for me.

Career advice to those in your industry?

Be bold. Say something controversial, but in a loving way. Get a second opinion. Go the extra mile, and let that be enough for you without any further expectations.

If you are single, give yourself the opportunity to be surprised. Date someone who takes himself/herself seriously with integrity. Date someone who knows exactly what he/she wants, and if that intimidates you, you aren’t ready to date. Realize that someone might be dating you because they want all the benefits of a relationship without the most important part – commitment. You will never connect with someone wholeheartedly if you are looking down instead of seeing what’s in front of you or being a “busy” person all the time. No one will ever meet his or her perfect Prince Charming, but maybe a regular prince to you will do just fine.

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