STRENGTH & CONDITIONING SPECIALIST/NUTRITION COACH, NATIONALLY RECOGNIZED FITNESS EXPERT & AUTHOR
Michael Wood, CSCS, is a certified strength & conditioning specialist and nutrition coach (PN1). He is a nationally recognized fitness expert and author of TBC30: 6 Steps to a Stronger, Healthier You(Wicked Whale Publishing, 2018). His exercise programs have appeared in two other books, The 30-Minute Fitness Solution by JoAnn Manson, MD (Harvard Press, 2001) and Cut Your Cholesterol by David Katz, MD (Reader’s Digest, 2003). Michael is the co-author of ten scientific research papers and abstracts as a result of exercise research completed at the USDA Human Nutrition Research Center on Aging at Tufts University in Boston. He has been featured in media and print publications such as U.S. News & World Report, Boston Magazine, Men’s Health, Prevention, Best Life, Men’s Fitness, Boston Globe, Denver Post and Delta Sky Magazine.
His exercise programs are completed more than 200,000 times each month by members at Koko FitClub franchises across the U.S. and Canada. Michael was a former assistant strength & conditioning coach at UConn where he also attended graduate school. Michael was named twice by Men’s Journal as one of the “Top 100 Trainers in America” and voted Best of Boston by Boston Magazine. He lives in Massachusetts on Cape Cod with his wife and daughter.
I got into the health & fitness industry back in 1988 as a personal trainer at a well-known club in Cambridge, MA called LePli Health Spa.
On the horizon I see a continued, deeper, collaboration with fitness/wellness and the use of technology. For example, we recently developed a digital membership platform on Podia that enables users to download fitness/health/wellness content as well as stream audio-based exercise content. Visit tbc30.podia.com
In regard to opportunities, I see a huge potential for (wellness & health) coaches to work with clients individually but also digitally. I currently work with clients all across the U.S. as a performance and nutrition coach at michaelwoodfitness.com
What originally inspired me was the opportunity to change lives. That still applies decades later but the focus is more on helping clients with weight loss and pain reduction.
I have been working on a concierge wellness model for an upcoming new business in 2019.
Continuing to partner and collaborate with key individuals and companies. I have had success working with companies like Welltory, a data driven assessment app as well as ElliptiGO (Stand-up bike) and T-Pin Muscle therapy (developed a great roller product).
We put out a book this summer, TBC30, as part of our online coaching business. I was told by the publisher, Wicked Whale Publishing, that in order to be successful, 20% of your effort would be needed to write the book but more importantly, 80% of your effort would be needed to market the book. Boy was she right!
Get results and reach their health/fitness goals. To ultimately know and understand that they are working with a coach that comes with years of experience and education who in turn will give them the tools and skills to get more out of their exercise and nutrition plans.
I motivate my digital clients through daily text/email/calls with constant encouragement. We haven them set goals, test them, work with them for 30-days and the re-test them, “if you can’t measure it, you can’t improve it.”
It has been said that only 10% of individuals get up in the morning and go to jobs that they love! This is a great industry to be in. You have the ability and knowledge to help people change their lives.
Educate and motivate others on the importance of regular exercise and healthy nutrition.
The ability to adapt to what work and life throws your way.
I would like to see people read my new book, TBC30: 6 Steps to a Stronger, Healthier You (Wicked Whale Publishing, 2018). To build and develop a successful concierge wellness company.
First my family, wife and daughters, then summiting, Africa’s highest peak, 19,340’ Mt. Kilimanjaro in Tanzania.
The loss of a loved one, who left us way too early.
“We become what we think about.” (Earle Nightingale, 1956)
Anywhere in Italy, Paris, France and locally Cape Cod (MA) and Block Island (RI).
ElliptiGo SUB, T-Pin Vector by T-Pin Muscle Therapy, Fitbit Ionic watch and Ascent Whey Protein
All aspects of human performance and helping others change their lives through weight-loss and pain reduction.