Basic Info

Patrik Hellstrand
Contributor Status:
Initial Contribution Date:

Career Info

Primary Industry:
Entrepreneurship, Food & Beverages / Culinary, Hotels / Hospitality
Personal Career Headline:
CEO, by CHLOE. + Founder/Author, thrivewired + Advisor, KingsCrowd
Business Description (One-Liner):

by CHLOE. aims to share delicious, wholesome, plant-based food that fuels and energizes without compromising flavor, taste or satisfaction. Our chef-driven vegan menu features locally-sourced ingredients in their most natural form to create inspired dishes, made 100% by us daily.We are passionate about feeding our customers hearty, nourishing meals made from whole ingredients that can have a positive impact on their overall mind, body and health.

At by CHLOE., our goal is simple —to redefine what it means to eat well.

We are committed to maintaining a sustainable and vegan lifestyle and actively contribute towards lowering our carbon footprint and preserving our planet’s water supply through our animal-free menu, mindful ingredient sourcing and eco-friendly packaging.

My AdVert

Career Snapshot:

Patrik is an entrepreneurial executive with broad experience working with lifestyle and luxury companies and is the CEO of by CHLOE., a plant-based fast-casual restaurant brand based in New York, NY.

Having built his career in Hospitality, Consulting, Fitness, and Food & Beverage, Patrik has the unique advantage of being able to envision growth strategies and affect success by influencing his teams to mature beyond their traditional silos. As a leader, he cross-pollinates experiences from multiple industries and combines knowledge, expertise, and creativity to solve unpredictable, complex, and multi-dimensional challenges while maintaining his commitment to both revenue growth and customer-centricity.

Patrik is also the founder and author of thrivewired (, an original and curated content-driven site offering advice on tackling the challenges of excelling in a growing business while achieving a thriving life.

AdMission Statement (AKA Personal Brand Pitch):

My passion lies in strategically optimizing customer experiences and unlocking the potential of teams in high-growth businesses. I learned what matters most in people-centric businesses from starting my career cleaning hotel rooms and in various food and beverage positions; the same principles serve me now as CEO.

My AdVice

How did you get into the industry?:

I got into hospitality almost by accident. At the age of 20, I wanted to travel the world and figured that hospitality would be the best way to achieve that, by working on a cruise ship. So I got a job at a small hotel and started cleaning rooms, helping in the restaurant and helping in the bar, which ultimately landed me a job as a bar waiter on a small expedition ship cruising Antarctica. I ended up falling in love with the hospitality industry and stayed with it.

Emerging industry trends?:

People are less and less willing to settle for anything less than great and special. I think the industry is pulling in two separate directions; 1) convenience and technology, and 2) a desire from guests for more human, personalized, novel, and intimate experiences.

Industry opportunities and challenges?:

A total surprise that invokes a huge smile and desire to come back the next day.

How do you motivate others?:

By creating collaborate environments filled with people who thrive from learning from each other, and achieving success together.

Career advice to those in your industry?:

In the hospitality industry, it’s important to gain experience working front line jobs that serve guests, to gain an appreciation for what it really takes to perform in those roles. Helping and developing others, and appreciating the importance of teamwork is ultimately what separates leaders from others in the hospitality industry. To achieve personal fulfillment in the work, my advice for young professionals is to try your best to figure things out on your own, and realize that most things will not play out the way you want or imagine, and this isn’t necessarily a bad thing. If you take risks and pursue things that excite you, you’ll figure out what it is that you love doing. Make decisions in a way so that you never feel the need to look back and say “I wish I would have done that”.

My AdVantage

What are your aspirations? (Personal and Business):

Career: To be able to spend the majority of my time helping entrepreneurs find success in new and different ways and develop their careers and lives.

Personal: Sail around the world short-handed.

Biggest Success?:

My biggest success is linked to letting go of my ego entirely to succeed. Having mid-career started over from zero and not being able to afford anyone to help with anything, and learning to ‘figure it out’ and finding success in new and different ways without any resources was one of the hardest things I’ve done, and, also one of the most rewarding and valuable things I’ve done.

Most Challenging Moment?:

The decision to leave my family and friends in Stockholm, Sweden for a career and life in the US.


You have to trust that the dots will connect.

Favorite People/Role Models?:

My favorite people and role models are entrepreneurs because of their resilient mindset of dealing with failure, realizing that it’s not final, nor fatal.

What Else To Know

My Goal of the Day:

Learn something new

My Thought of the Day:

Leverage the minds of many to achieve the best result

My Action of the Day:

Contribute in a new way

My Deed of the Day:

Make someone smile

My Tip of the Day:

Don’t give up, anything worth achieving will be hard

My Pic of the Day:
Tell Us More:

My Pic of the Day: Anchored in a bay on a sailboat in the Mediterranean is where I’m most relaxed.

A Day in My Life:

What do you love most about Your City?

The energy, excitement, and constant newness.

Favorite breakfast meal & restaurant?

Eggs, avocado, berries, and espresso for breakfast

Favorite restaurant: Beach shack (on the sand) in Mexico with fresh caught grilled fish

What are you doing at:

6:00 AM – Sleeping

10:00 AM – Grindingly working

12:00 PM – Favorite Lunch spot/meal? N/A Working out

7:00 PM – Creatively working

11:00 PMSleeping

What drink do you need to get through the day and at the end (and how many)?

Mon-Thu 1x espresso and lots of water; Fri 1x espresso + a little bit of vino at the end of the day

Most used App/Favorite Instagram Account?


What should everyone try at least once?

Leave a great, comfortable, well-paying job in service of learning something new in a different industry mastering an unfamiliar role.

Where do you enjoy getting lost?

On the water, sailing.

What Else to Know?

My blog provides additional context on how I view the world and tries to offers inspiration for thriving careers and lives.

Primary Location

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