Basic Info

Peter Bondarevskyi
Contributor Status:
Native AdVice
Initial Contribution Date:
Primary Location:
Kiev, Ukraine

Career Info

Primary Industry:
Personal Career Headline:
Co-Founder of VOX Media Player
Business Description (One-Liner):

Music player for Mac and iPhone

Experience Timeline:
11-15 years of work experience

My Native AdVert

Career Snapshot:

Peter Bondarevskyi is Founder & CEO at Coppertino and co-Founder of Vox Media Player.

My Native AdVice

How did you get into the industry?:

We kind of accidentally got into the music industry. Ivan Ablamskyi (VOX cofounder) & I were in the software business for 6 years. We had launched many consumer projects, however we were always passionate audiophiles. When the idea of HD audio got on the horizon, we both knew we should go there and devote both of our teams to one project – VOX.

Emerging industry trends?:

The primary trend is quality. We’ve already witnessed fast growth of content-providing startups and projects in the past decade. First – Apple launched iTunes Store and proved that electronic distribution can take over CDs. Then Spotify and Pandora proved that streaming subscriptions can take over pay-per-track. VOX believes quality will follow like it happened to TV. Look how Beats headphones sales grew and took over 60% of premium headphone segment. VOX believes that proves consumers want a better listening experience. Lossless & HiRes (24bit/96kHz) content are also on the horizon.

Inspiration for the business idea, and your vision for the Business?:

VOX started as a powerful consumer desktop music player. Since day one – it has been the most popular player on the Mac App Store. With this early success, we realized there was a high demand for an alternative music player (alternative to iTunes) that also provided quality. 128k mp3 and lossy streaming is not enough any more. We want to build an entirely new ecosystem around high quality music listening, which involves all – software (VOX players for Mac, iOS, Android), services (VOX Cloud – unlimited storage) and hardware.

What's next for the Business in the near future?:

VOX Cloud & VOX for iOS launch – November-December 2014

Your key initiatives for the success of the Business? Greatest Accomplishment?:

We are currently negotiating partner deals with content companies and hardware manufacturers. Sound partnerships are next in line for us. SoundCloud integration was released recently. VOX features original files playback from SoundCloud- the feature never available in any other music player (including SoundCloud).

VOX provides a better experience than any other music player in the world. Design, user experience – we are really setting the bar for this category of software.

Career advice to those in your industry?:

Always believe in what you are doing and inspire other to believe in this. This is the only way to make a change.

What Else To Know

Tell Us More:

Favorite artist/ type of music right now:

Styles – diverse

Tycho, Helios, Thievery Corporation, Aim, Daisuke Tanabe, Flume, Kings fo Convenience, Shigeto…

Most frequented websites on browser:

SoundCloud – there is plenty of indie music you can find nowhere but only on SC.

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