Reekita Shah Alias Gala is a Founder of VRARE who works as a Business Consultant to help businesses implement latest technologies and create marketing strategies integrating with their business goals to stay ahead of their competitors. She believes businesses should start taking initiatives into industry 4.0 and be apart of digital transformation to sustain in the business beyond 2020. She has her expertise in Augmented Reality, Virtual Reality, AI for marketing. Reekita has worked with many start-ups and established businesses from various industries like educational institutes, retail, beauty, health & fitness, IT consultant, Marketing agencies and many small businesses to scale their businesses. She is certified in Digital Marketing, Social Media Marketing, Graphic Designing, Video Production, Unity & Unreal Engine, Augmented & Virtual Reality App Development, Project Management Professional and Image Consultancy Reekita holds a Master of Science degree in Project Management from Northeastern University, Accredited by PMI. She persuaded dual Bachelor’s in Psychology and Bachelor of Commercial Arts & Advertising.