Sarah Bird serves as the CEO of Moz, the world leader in Search Engine Optimization software. Prior to Moz, Sarah practiced law and traveled the world. Sarah regularly speaks about entrepreneurship, business models, search marketing, women in tech, and fostering an inspiring company culture. She also serves on the boards of Sitrion, a private company, and Copper Canyon Press, a nonprofit publisher dedicated to poetry.
What would a great CEO do in this moment?”
“It’s always the right time to do the right thing.”
“This too shall pass.”
“Why not both?”
Beyonce, for obvious reasons.
Bill Gates, for the Gates Foundation.
Oprah, for obvious reasons.
My mom, for her service to others and unflagging energy. She does so much for others, and her productivity is legendary.
My Audible.com subscription — I love to read, but I have to be on-the-go a lot. This allows me to multi-task.
Your most difficult moment at the Business? (and what did you learn?)
My hardest decision was changing strategy from a broad inbound marketing suite back to an SEO-focused suite. It was hard because we had hired a bunch of folks and invested in a handful of big, interesting SEO-adjacent product lines. I believed it would work. I underestimated the amount of work it would take. We worked hard and launched, but just weren’t seeing the growth in all of them that we wanted. I hate to give up. And I didn’t want to disappoint a lot of people who worked hard to get these products out the door. Oprah says failure is just data telling you to go in a different direction. I had to find my courage and make some tough calls that impacted a lot of people I care about. It worked. We transformed the business in a 4-week period. It was a painful transition, but it was the right thing to do. We’re a financially strong, growing, more-focused company now.