Basic Info

Name:
Shama Hyder
Contributor Status:
Native AdVice
Initial Contribution Date:
04/22/2019
Primary Location:
Miami, FL, USA

Career Info

Primary Industry:
Marketing / Advertising, Public Relations and Communications, Television / Film, Writing
Personal Career Headline:
TV personality, Bestselling author, CEO of Zen Media

My Native AdVert

Career Snapshot:

Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country.

Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. An acclaimed keynote speaker, Shama has delivered keynotes in over 20 countries and spoken for recognized brands including Movado, Chase, Tupperware and Inc 5000.

As a result of her success, Shama has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO award. She was named one of the “Top 25 Entrepreneurs under 25” by Business Week in 2009, one of the “Top 30 Under 30” Entrepreneurs in America in 2014 by Inc. Magazine, and to the Forbes “30 Under 30” list of movers and shakers for 2015. LinkedIn has named Hyder one of their “Top Voices” in Marketing & Social Media for three years in a row. Her online videos were awarded the “Hermes Gold award for Educational Programming in Electronic Media” and most recently she was given the “Global Empowerment award for Marketing and Technology” by Anokhi Media.

As the CEO of Zen Media, she and her team help both B2B and B2C brands to make meaningful connections with the modern-day customer via influencer marketing, experiential and digital storytelling — and then turning those into bottom line results. Notable clients include Chase Business, The US Navy, DFW Airport, MaryKay, and Tupperware.

Native AdMission Statement (AKA Personal Brand Pitch):

My fourth-grade teacher awarded me the superlative of “Most Curious” in front of the whole school.  At the time, I wasn’t sure if it was a compliment or her annoyance at my endless stream of questions. Either way, it hasn’t been a trait that eased with time. If anything, my fascination with the world around me has only increased with each passing year. Perhaps, that is what led me to start my own company, Zen Media, at the age of 22, and allowed me to turn it into a globally renowned name in the world of marketing.  Or, perhaps, it is why I chose to write my graduate thesis on a small network called Twitter which only had 2,000 users at the time. That same “curious itch” is what has motivated me to write two best-selling books and to share my constant knowledge and passion with the world in the form of my columns and books and tv shows. My biggest aspiration is to help brands and individuals thrive in the digital age, and my biggest concern is that perhaps we as a society will fall victim to technology rather than truly be empowered by it.

My Native AdVice

How did you get into the industry?:

I wrote my graduate thesis on Twitter…when it had 2,000 users. It was VERY early days for social media and digital marketing at large. In fact, it was so new that there were no jobs in the industry. The “industry” barely existed so I started my own company, Zen Media, right out of school. I wrote one of the first books on the topic, The Zen of Social Media Marketing, which is now in its 4th edition and used by college campuses around the world to teach the subject.

Emerging industry trends?:

The rise of the connected consumer. This goes beyond just demographics such as millennials and Gen Z…this is about what the modern day consumer expects and how brands can stay relevant and competitive by understanding and meeting those expectations.

Ideal experience for a customer/client?:

We are lucky enough to work with some of the best brands and leaders around. One of our clients, Chase Business, came to us wanting to better serve their customers. They had surveyed their customer and found that one of the top requests/needs was for marketing and tech know-how. We helped launch the Chase BizMobile, a mobile on 4 wheels, which has been traveling around the country helping small business owners with exactly what they asked for, and our team of experts from Zen Media has been on board (literally) helping Chase Business customers with their marketing and tech questions. It’s been one of those true “win-win-win” examples where everyone has benefited. That’s the sweet spot of our work: creating those triple wins for the client, their customers/prospects, and our internal team.

Career advice to those in your industry?:

Just published a mega-piece on career advice for anyone who wants to go into marketing on my Forbes column: https://www.forbes.com/sites/shamahyder/2019/04/18/so-you-want-a-career-in-marketing/#3e5aac1d19d6

My Native AdVantage

What do you do best?:

Teach. Whether that’s on stage keynoting to thousands of professionals or on camera explaining the latest tech trend. I can simplify complex concepts.

What makes you the best version of yourself?:

My family. They are incredibly supportive and they challenge me to set my personal bar higher everyday.

Biggest Success?:

I love speaking, and I have now spoken in six continents. If anyone is hosting a conference in Antartica, please let me know! Being a keynote speaker is one of the most gratifying parts of my career.

Motto?:

Be grateful for your highs and graceful in your lows.

Favorite Places/Destinations?:

London, Dubai, Paris.

What Else To Know

My Thought of the Day:

“You don’t get results by focusing on results. You get results by focusing on the actions that produce results.” – Mike Hawkins

My Tip of the Day:

Starve your distractions. Feed your focus

Tell Us More:

A Day in My Life:

Favorite breakfast meal & restaurant?

Republique in LA. Their baguette and butter – which they fly in from Normandy. Swoon.

What drink do you need to get through the day and at the end (and how many)?

Chai…2 cups.

Most used App/Favorite Instagram Account?

Gmail. There is no inbox zero. Ha!

Where do you enjoy getting lost?

In the streets of Paris.

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Native AdVice:

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