Basic Info

Name:
Stefanie Barboza
Contributor Status:
AdVantage
Initial Contribution Date:
05/03/2019

Career Info

Primary Industry:
Health, Wellness and Fitness
Personal Career Headline:
Founder, The Barboza Method

My AdVert

Career Snapshot:

I’ve been teaching The Barboza Method for 5 years. I am a lifelong dancer—trained in classical ballet (Cecchetti, Vaganova, Balanchine) and modern techniques (Horton, Graham, Cunningham, Limon). I began personal training when I moved to LA from Baltimore, Maryland. After years of group classes and personal training sessions with clients from Beverly Hills to Hermosa Beach, I am thrilled to have my own studio in West Hollywood—The Barboza Method Studio at 7611 Sunset Blvd., 90046.

I am a member of the National Association of Professional Women.

My dance training includes:

Stephanie Powell’s Modern Company
The Peabody Institute
School of American Ballet
Dance Connecticut
Baltimore School for the Performing Arts
Jacobs Pillow
Debbie Allen Dance Academy
Alvin Ailey
California Institute of the Arts
Ballet Theater of Maryland
American Musical Dramatic Academy
I have trained under the instruction of choreographers and dancers including Hinton Battle (Three-time Tony Award Winner, actor, singer, dancer and choreographer), Debbie Allen (Tony Award Winner, Emmy Award Winner, actress, singer, dancer, producer, director, choreographer), John Clifford (Former Principal dancer and choreographer with George Balanchine), Susan Jaffe (Former Principal dancer at American Ballet Theater).

I am also a holistic health practitioner and I’ve helped many clients suffering from scoliosis, Parkinson’s disease, hyper and hypoparathyroidism and other ailments improve their health and mobility.

AdMission Statement (AKA Personal Brand Pitch):

The Barboza Method is a full body, no impact workout all done on the floor—no machines, no weights, it’s you fighting gravity and your own body weight. The studio is in Hollywood, and it is designed with mirrors on the ceiling so when you lay on a yoga mat you can see yourself, so you can keep your body in proper alignment and proper form. I use epic music which will sound familiar because they come from movie and tv and video game scores—music that makes you think and keeps you motivated to keep your head in the game.

My AdVantage

What do you do best?:

I think I’m a good problem solver. You never know what you’re gonna get and I always think of a solution and keep moving forward. I care a lot. Whenever I do anything I put my all into it.

What are your aspirations? (Personal and Business):

I want to share what I have learned about the body to help people. My goal is to touch as many people as possible with what I know. I want Barboza Method to help any one who needs it, worldwide.

Biggest Success?:

Opening my studio, and the fact that we are still going strong 3+years later, and we continue to grow every year. Also, learning to use social media for my business—it’s something new to me.

Most Challenging Moment?:

Opening the studio is also my most challenging moment because once I took the plunge, there was no more clocking in and out. Now I’m clocked in 100% of the time, always. The moment we opened our doors, there was no going back!

Motto?:

It’s not about what you do it’s about how you do it—which is to say quality over quantity. The first one needs to look like the last one, and consistency is key.

Favorite People/Role Models?:

Musk, Jena Covello from Agent Nateur, Forbes, Riley, & Barbara Corcoran

Favorite Places/Destinations?:

My room, sleeping! And Italy—dream destination.

Favorite Products/Objects?:

Bogavia, Lab to Beauty and Agent Nateur because I love good skin care. And my cell phone so I can keep in contact with studio members, teachers, and social media.

Current Passions?:

My current passion is my forever passion—Be happy!

What Else To Know

Tell Us More:

How did you get into the industry?

As a dancer you are educated on the body and it’s natural to be in the fitness realm. It makes sense to be in this field. I was teaching dance classes at a studio and I met a woman who needed a trainer, so I made this workout for her. And we grew from there, spreading from word of mouth then I started doing group classes.

Any emerging industry trends?

Everything is going app. Online. I don’t like that because as a teacher my job is not just what you do, but how you do it. The job of a teacher is to make sure you do the thing you’re supposed to be doing correctly. If you do it incorrectly, you will get injured. My goal as a teacher is to get you out of the house so we can do the class together, meet the people in class with you, and have the one-on-one support and be part of a team and a community.  Also I think functional fitness and isometric workouts are coming back. I think there was a trend recently about more intense, body builder-type workout classes—and now we’ve shifted back to the basics, the— “I just need to be healthy and live an active life”—which my class, which is about posture and alignment, exemplifies.

Inspiration for the business idea, and your vision for the Business? 

In the future, I would love to franchise.

What’s next for the Business in the near future?

We are always adding new classes, and in the upcoming weeks are adding some more morning classes to meet the morning demand. Working out early sets your day off to a great, productive start so I want to accommodate all my morning people!

Your key initiatives for the success of the Business?

I do a Saturday live workout, I post the exercises to my Instagram page. We also started a one-on-one personal training program where I and the other teachers can be meet with clients for personal training sessions.

Your most difficult moment at the Business? (and what did you learn?)

Soundproofing the studio. We had a new neighbor move in next door and due to the nature of their business, they needed quiet—not a great place next to be next to a fitness studio with loud music! So we had to soundproof our wall, which was something we didn’t see coming. Any construction that happens while you’re still open for business had to take place during off hours— early morning and late nights and weekends so it’s tricky, expensive, and time consuming.

Ideal experience for a customer/client?

The ideal for Barboza Method students is that they learn the true length of their body and body awareness and posture. They see the length in their body.

How do you motivate others?

I show them the proper positions. I push them to where they think they can’t go. I show them what they’re actually physically capable of in that exact moment. I don’t say, “you will be able to”— I say, “look what you can do now,” and showing them where they can be right now. I physically show them their abilities.

Career advice to those in your industry?

When I’m training a new teacher at the studio, even though you see so many people in every class every day, that one student only sees you. And you don’t know how their day is that might be their one and only bright moment that day. You have to make it worth it for them. At Barboza Method we are not average trainers because we don’t have basic student who wants to look good naked. Of course we do have those students—but we also have students with ailments and issues such as scoliosis, post knee surgery, Parkinson’s that they need to work through. So my teachers need to be problem solvers.

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