Basic Info

Suzanne Paulinski
Contributor Status:
Native AdVantage
Initial Contribution Date:
Primary Location:
Forest Hills, NY USA

Career Info

Primary Industry:
Coaching / Training, Music, Writing
Personal Career Headline:
Mindset coach & Founder, The Rock/Star Advocate
Business Description (One-Liner):

Helping music professionals set goals, identify next steps, and create a healthier work/life balance.

Experience Timeline:
16-20 years of work experience

My Native AdVert

Career Snapshot:

Suzanne is a mindset coach and founder of The Rock/Star Advocate, helping music professionals reach their goals with custom goal-setting and time management solutions that enable them to gain clarity on their next steps while maintaining a healthy work/life balance.

She published her first book, The Rock/Star Life Planner, now in its 2019 edition, as a tool for creatives to find focus in their daily lives and her teachings can also be found on her weekly podcast – The Music-Preneur Mindset Podcast – as well as blog posts for Sonicbids, TuneCore, CD Baby, Rising Tide, and Thrive.

Native AdMission Statement (AKA Personal Brand Pitch):

I want to see a world with more empathy. Thats what motivates me on a daily basis – the need to help people not only better understand each other, but also themselves. We often try our best to be kind to others but fall short when its time to be kind to ourselves. Born and raised in NYC its difficult to overcome the stigma around self-care and me time;everything is always about the hustle.Its my mission to redefine that hustle and help people, especially musicians, experience a better work-life balance and avoid burnout.

My Native AdVantage

What are your aspirations? (Personal and Business):

Personally, I want to live a restful, chill existence in my own little universe with the freedom to spend time with the people I love, which is why Ive decided to sell my NYC apartment in exchange for a tiny house on wheels. Professionally, I want to help make #ReDefineTheHustle and industry-wide-embraced concept where labels and agencies take better care investing in people and artists feel empowered to own their art, rather than suffer for it.

Biggest Success?:

My biggest success so far has been that I havent given up. Im proud of the book I created with Alyssa Jackson, The Rock/Star Life Planner, and my podcast and annual summit of the same name, The Music-Preneur Mindset, but those successes are due to the actions of others deciding to support them. My own success comes from me getting up every day and deciding to withstand the unexpected bumps and setbacks so I can enjoy it all when things go well.

Most Challenging Moment?:

Ive dealt with Lyme disease for the past 6 years and while Im better at managing my symptoms, my most challenging moments are always when my body doesnt want to keep up with my mind and my drive and I have to practice what I preach – slow down, take breaks, listen to my body, and trust that the important things will get done.


Just keep swimming. Thats on loan from Dory.

Favorite People/Role Models?:

My mom and my grandma – two women who worked extremely hard, stand for what they feel is right, and make their own decisions. Theyve taught me how to trust my gut, stand my ground, and follow my instincts even when its not the popular viewpoint.

What Else To Know

My Goal of the Day:

Make it count. Plans will change. Life will happen and things I cant predict will inevitably mess with my ultimate plan. But, if I can go with the flow and make sure whatever Im able to is intentional and has a purpose towards achieving my  goals, then Im making the day count as best I can, and thats a success in my book.

My Thought of the Day:

Everything Is Figureoutable. Thank you, Marie Forleo. I think that at least about 20 times every day.

My Action of the Day:

My main action every day is to get up and do a 10-min full-body stretch and meditation so I’m reach for any other actions on my list.

My Deed of the Day:

Today I spoke to a group of students at Five Towns College about self-care and how to make the most after graduation. I love spending time with students, helping them gain a new perspective on what the real worldis like and how  to better navigate it.

My Tip of the Day:

Slow. The. F*ck. Down.

My Pic of the Day:
Tell Us More:

My Pic of the Day: I love strong women and I love women who support other women. Ariel Hyatt is one of those badasses and working in this industry and meeting awesome people like Yann lunga wouldnt be as fun without her.     

A Day in My Life:

What do you love most about Your City?

I do grow a little tired of the constant noise, but I love how accessible everything is. If I want food at 1am theres always someone who can deliver it to me, there are trains, buses and cabs I can grab right outside my apartment, and Im surrounded by the most creative people in the world who inspire me daily.

Favorite breakfast meal and restaurant?

I love a toasted bagel and a tall hot chocolate from Starbucks to start my day.

What are you doing at

6am: Ive probably just headed into bed around 3 or 4 am so Im in a deep sleep by now.

10am: I wake up around 9:30 am, do a 10 minute, full-body stretch, walk my dog, Pepper, and then by 10:30 am the latest Im at my desk getting ready to start my work day.

12pm: At 12pm I am fully in my zone. I time block my schedule, something I train my clients in, and during the early afternoon Im usually creating content for my brand; two days a week are dedicated to client calls during this block.

Favorite lunch spot/meal?

I LOVE work afternoons at Panera. Everything always tastes so fresh and I love that they deliver now! I can stay in my apartment and work with my favorite playlist playing or, when the weathers nice I like to walk approximately 1 mile to the one in my neighborhood and get in a little sunshine and exercise between projects.

7pm: At this time Im on break, enjoying time with friends at a happy hour or vegging out on my couch and catching shows Ive missed on Hulu.

11pm: This is usually when I get my second wind and Im back at it. Im a total night owl and, living in an apartment building in NYC, its a great time to work on my podcast. Construction outside is done, neighborsbabies are tucked in, and Im in my creative sweet-spot until about 2 or 3 am.

What drink do you need to get through the day and at the end (and how many)?

During the cold months I need a hot chocolate from Starbucks every morning. During the warm months, water is my go-to, but I LOVE a chocolate Shake Shack shake during my mid-day break. A little secret: Ive never had coffee.

Most used App/Favorite Instagram Account?

Most used app is IG and favorite account is probably @moderntinyliving – such cute

photos and inspiration, as Im actually entering the tiny house movement!

What should everyone try at least once?

Traveling alone. Ive experienced so many personal breakthroughs and realizations

while traveling on my own; its enabled me to find my voice and the confidence

needed to run my own business.

Where do you enjoy getting lost?

In a new album. I know its a singles/playlisting market, but I still love hitting play on a concept album, sitting with the liner notes, and imagining the entire process of putting the album together.

My NativeAdVice:

How did you get into the industry?

I majored in Music Business at Drexel University. I always wanted to be in the industry as a behind the scenes advocate for musicians, I just didnt know what shape that would take until I finished my masters degree in psychology from Queens College. I realized how many musicians needed someone to advocate for their self-care and self-preservation. After hiring a business coach I learned the art of working smarter and I made it my mission to un-train creatives from the hustletheyve adopted at the cost of their health.

Career advice to those in your industry?

It all feels counter-intuitive to what weve been taught in the music industry, but slow

down and say Nomore often. Not everything is as urgent as it feels. Give yourself time to get clear on what you want and turn down anything that doesnt serve you in gaining what you want, no matter how great the opportunity may seem. Get rid of the word shouldand be brave enough to do what feels right. If youre wrong, dust yourself off and try again, always on your terms.

Any emerging industry trends?

I dont know if its emerging, but I think the industry is finally realizing that the fans, not the corporations, are the gatekeepers. Success in this industry, even more than before, is based on relationships. Giving your fans true, authentic engagement and attention will do more for your music than chasing the attention of an A&R rep or venue promoter.

Ideal experience for a customer/client?

Music professionals come to me because theyre tired of feeling overwhelmed and burnt out. There are so many falsehoods out there about success and there are so many unrealistic expectations we set for ourselves, clients receive an active listener who can reflect what theyre feeling back to them with a myriad of solutions and tools to help them get where they want to be without the guilt, second-guessing, and strain on their personal lives.

How do you motivate others?

I help identify in others how they can motivate themselves. We are all moved by something different – some are driven by competition, some need more empathy and forgiveness so they can let go and let live, and others need to be excited by a deep passion they havent yet uncovered. Its a long, winding road out there and the only way to keep climbing is to learn how to be your own motivator.

What Else To Know?

The 2019 Rock/Star Life Planner will change any creatives life if theyre looking to build a sustainable career from their passions and its currently on sale here. I also offer 1:1 coaching, team mediation (counseling for teams and bands), and my new service Rock/Star Slackers is a weekly accountability and group coaching program is a monthly subscription service that allows music professionals to stay on course with their goals while having the support of a team of others who are in similar situations and direct access to me when they get stuck.

Primary Location

Are you sure you want to manually enter your location? Have you tried typing the first few letters?

SUBMIT your location My Location is Not Listed (enter manually) clear location