Basic Info

Sweta Vikram
Contributor Status:
Initial Contribution Date:

Career Info

Primary Industry:
Coaching / Training, Health, Wellness and Fitness, Writing
Personal Career Headline:
Mindset & Wellness Coach, Speaker, & Best-selling Author

My AdVert

Career Snapshot:

Bio: Sweta Srivastava Vikram, featured by Asian Fusion as “one of the most influential Asians of our time,” is a mindset & wellness coach, speaker, and best-selling author of 12 books. Louisiana Catch (Modern History Press 2018) is her debut U.S. novel and won the “Voices of the Year” award. Born in India, Sweta spent her formative years between the Indian Himalayas, North Africa, and the United States collecting and sharing stories. She is a five-times Pushcart Prize nominee whose work has appeared in The New York Times, amongst other publications, across nine countries on three continents. A graduate of Columbia University, Sweta lives in New York City with her husband and in her spare time, teaches yoga to female survivors of violence and trauma. You can find her here: Twitter (@swetavikram), Instagram (@swetavikram), LinkedIn (@swetavikram), and Facebook (

AdMission Statement (AKA Personal Brand Pitch):

Hi, I’m Sweta Srivastava Vikram! I’m a mindset & wellness coach, global speaker, and best-selling author of 12 books. I listen to your stories and help transform your life. I understand the unique challenges you face as a human being, employee, employer, entrepreneur, provider, parent, and partner. Executives and entrepreneurs hire me to make critical mindset shifts, so they can use time more effectively, improve relationships, and lower stress levels. The real secret to living your best life is change in MINDSET. Voted as “One of the Most Influential Asians of Our Times,” and raised between North Africa and the foothills of the Himalayas, I now live in New York City and work with clients from all over the world. As the winner of the “Voices of the Year” award (past recipients have been Chelsea Clinton and the founder of the #MeToo movement), in my spare time, I use mindfulness and yoga to empower female survivors of trauma.

My AdVantage

What do you do best?:

I consistently work harder than most people/peers/competition and remain unfettered by success or failure.

What makes you the best version of yourself?:

I don’t allow setbacks and challenges to define my journey. Positive thinking and staying focused on my goal make me the best version of myself.

Biggest Success?:

Through my writing and coaching and speaking engagements, I have met with diverse groups of people from all over the world who have confessed that my words have transformed their lives. A gentleman read my book in the prison and then attended one of my speaking events (after he was released)—only so he could tell me in person how one of my books had helped him cope with his personal loss.

Most Challenging Moment?:

Redefining and re-establishing my coaching business after my illness. But I truly believe that I have emerged stronger and more determined and have a lot more clarity after the experience.


“Never too old, never too sick, never too bad to start again.”

What Else To Know

Tell Us More:

How did you get into the industry?

Writing and wellness have been second-nature ever since I can remember. My first job was with Kellogg’s in Mumbai, India—my initial exposure to creativity and wellness and their impact on productivity and profitability. I remember an aunt telling me that my passion and honesty made a believer out of people. Those powerful words of encouragement stayed with me. Over the years, I realized that people came to me for advice, shared their darkest moments, and implemented my recommendations. Be it at corporate scenarios, writing retreats, entrepreneurial brainstorming, Saturday night dinner shindigs, friends, family, and colleagues would seek me out (I don’t mean this as a brag; just factual) and ask for help. The range of questions and complaints and concerns would vary—job, family, self-esteem, marriage, promotion, wellness, fitness, nutrition, identity crisis etc. But after I had heard them out and shared important tips to create a mindset shift, majority of them communicated that my recommendations improved the quality of their life. You could say that I informally coached people for several years before formally launching it as a business.

Any emerging industry trends?

In the health and wellness space, technology is really taking over. For instance, look at all the meditation, fitness, and nutrition-tracking, activity-tracking apps like Headspace, Calm, MyFitnessPal, Strava etc.

Inspiration for the business idea, and your vision for the Business?

I have worked in the corporate world. I am an entrepreneur. I am a writer. I am a wife. I have faced and overcome health challenges. I understand how they take a toll on productivity and profit. I first-hand know what can happen when you neglect your health and wellness—it can impact your relationships, marriage, self-esteem, career, mental health, growth, and so much more. I have taken my own experiences and offered it as mindset and wellness coaching to executives, corporations, and entrepreneurs. Reality is that health and wellness directly impact our relationships, productivity, and profitability. And if we don’t take action, we could have a six or seven figure problem on our hands in the blink of an eye.

Your most difficult moment at the Business?

In early fall in 2018, I fell critically ill. For 6-7 months, I couldn’t work. Because I didn’t have many answers, I didn’t know what to tell my clients—if and when I would be back. I hadn’t planned for short-term disability since I was one of the healthiest people I knew. Falling ill wasn’t something on my radar. Rebuilding my body and business at the same time has been humbling and has revealed the power of positive thinking. I have learned that you need to have a financial plan for short-term and long-term disability—disaster strikes without making an announcement first. This whole experience has also taught me that our time is limited, so we must have healthy boundaries in place as it directly impacts our business.

Ideal experience for a customer/client?

Recipient of my services, if they honestly work with me, can expect a positive transformation in their health, wellness, self-esteem, quality of their personal and professional relationships, performance at work, and energy levels amongst other things.

How do you motivate others?

This is where my writing background comes in handy—I listen to stories that aren’t necessarily being shared…by paying attention to words and people’s body language. It’s my belief that people relate to authenticity and personalized experiences if you create a safe space. I don’t talk at my clients and customers. I never pretend that I have all my stuff together. Life is a constant journey of learning and evolving. I constantly remind my clients that their today isn’t a representation of their tomorrow. Instead of getting overwhelmed about if and what they will attain at the end of three months, they need to focus on one day at a time. Also, breaking down a massive goal into smaller, attainable chunks lowers anxiety and helps fight the negative voice in the head.

Goal of the Day: Set measurable goals because “Setting goals is the first step in turning the invisible into the visible.”

Thought of the Day: “There is no innovation and creativity without failure.”

Tip of the Day: Work consistently and mindfully. Don’t forget to recharge and rest in between.

A Day in My Life:

What do you love most about Your City?

To me New York City smells of hope and struggle and growth and opportunities. It’s as real as it gets.

Favorite breakfast meal & restaurant?

I prefer portion and quality-controlled homemade breakfast to breakfast at a restaurant. My favorite would be “Poha” (thick, beaten rice flakes), which is a hot, Indian breakfast made with veggies, spices, and peanuts or eggs with avocado or freshly squeezed green juice—at home.

What are you doing at:

6:00 AM – Yoga, meditation, and creative writing

10:00 AM – In my office, working on my mindset and wellness coaching business

12:00 PM – Favorite Lunch spot/meal?

My schedule varies from day-to-day. Sometimes, I bring lunch from home; other times, it’s Wholefoods’ hot lunch on-the-go.

7:00 PM – On most weeknights—clearing up the kitchen, winding down, reading or watching something light on TV.

11:00 PM – Definitely sleeping

What drink do you need to get through the day and at the end (and how many)?

At least 2-3 liters of water

Most used App?

Calm for meditation. Also, Instagram stories.

What should everyone try at least once?

Something that they are afraid of. It empowers you on a whole different and deeper level.

Where do you enjoy getting lost?

Paris, France

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