Founder/Designer, SAÏNT MOJAVÏ
From architectural silhouettes to free flowing designs, the aesthetic of SAÏNT MOJAVÏ is born. The Los Angeles based luxury ready-to-wear line is designed for the jet-set generation that accents the essence of women all around the globe. SAÏNT MOJAVÏ’s core signature is “Style With Ease”, and embodies the definition of escapism in fashion. The brand transcends trends, promotes timelessness while re-inventing classics with masterful cuts. The brand’s goal is to design beautiful garments for all genders and encourage personal expression through fashion.
Founded by designer Teresa Pinedo, her collections and designs are the definition of effortless femininity. From Italy to Seoul, Teresa handpicks her luxe fabrics from all around the world, and every collection is meticulously crafted out of an artisan atelier. Her designs have been featured in leading fashion publications such as The Zoe Report, Who What Wear and Forbes to name a few.
Teresa Pinedo is a Hawaii born designer, who is recognized for her sultry fabrics, flattering silhouettes and versatile wardrobes, specifically designed for the well-travelled. Teresa’s tropical, island life upbringing exposed her to resort fashion influences at a young age. Maui being the hub-cap of influential travelers from all over the world, Teresa took a keen interest in resort wear, aka “cruise fashion”.
Teresa’s innate interest in art, music, design and travel flourished naturally at a young age. In her early teens she started designing her own swimwear and jewelry line, which uncovered her passion for the arts. Later she studied and worked under Canadian fashion designer Maggie Coulombe, where she learned first-hand how to run a fashion house, style celebrities, organize fashion shows and manage retail stores around the world. During this time, it became apparent that fashion was her entrepreneurial course.
“the women I design for are feminine, confident and cultured. I want them to feel comfortable but yet sexy and free in my designs. I want them to walk into a room and everyone has eyes on them.” – Teresa Pinedo
Teresa now based in Los Angeles, with a bohemian spirit which shines through her designs, has launched her third ready-to-wear collection, The Matevilya Collection. Which is a nostalgic capstone inspired by the earth’s natural tones; clay, turquoise, lilac and marigold hues. The hand embroidered organic cotton eyelets, sand washed silks, and delicate chiffon fabrics create the aesthetic of the Matevilya collection.
I’m a resort-wear fashion designer from Hawaii, who is recognized for working with sultry fabrics, flattering silhouettes & versatile wardrobes, specifically designed for the well-travelled. My tropical, island life upbringing exposed me to resort fashion influences at a young age. Maui being the hub-cap of influential travelers from all over the world, I took a keen interest in resort wear, aka “cruise fashion”. In my early teens I started designing my own swimwear and jewelry line, which uncovered my passion for the arts. Fast forward 10 years and here I am launching my third collection, running my own fashion line that is now sold at Fred Segal and the Four Season Resort around the world.
A full nights sleep, and coffee! Lol!
Every day that I accomplish my daily goals I set for myself is a success! Because without everyday little successes you won’t achieve your ultimate big success!
My daily motto or mantra changes depending on my day, challenge or mood. But overall I would have to say my life mantras would have to be, “Trust the process.”, and “Everything happens for a reason.” I live by these two mantras.
Although I like to travel to new places and experience new cultures, I must say that my favorite place to travel back to is my home Hawaii! It’s something about the islands that are so magical and recharging. Every time I go home it refuels me mentally, spiritually and creatively. The “Mana” the islands give me when I’m home is like no other place in the world. (Mana means energy/strength in Hawaiian)
My favorite products right now are our Jaipur Eyelet Dress in white, the Cairo Racer pants and Cairo top, and the Mara Skincare Algae Facial oil.
Floral arrangements and homemade salad dressings.
How did you get into the industry?
In my early teens I started designing my own swimwear and jewelry line, which uncovered my passion for the arts. Later I studied and worked under Canadian fashion designer Maggie Coulombe, where I learned first-hand how to run a fashion house, style celebrities, organize fashion shows and manage retail stores around the world. During this time, it became apparent that fashion was my entrepreneurial course.
Any emerging industry trends?
I’ve noticed that designers are very much “aware” now of how polluting the fashion industry can be on our environment. As a designer, every step is carefully thought-out, from where/how the fabric is being made, and how can we reuse/recycle old fabrics. Even in garment manufacturing, is there fair trade and fair labor cost going into the manufacturing of your garments? These are all questions we asked ourselves when starting S. Mojavi, and our core values and ethic system we put in place when starting the brand. But I’ve noticed we are not the only brand, it is an industry trend among emerging designers right now to be more careful & thoughtful about the effects of which starting a clothing line can impact our environment. I hope this isn’t just a trend and it becomes a fashion necessity as we evolve.
Any industry opportunities or challenges?
Opportunities: Influencers! I feel the greatest fashion industry opportunity really is in the social media influencer space, which has completed exploded in our faces! But I have really seen such great engagement whenever I work with influencers on IG. I recently hosted an influencer dinner and got 25 top influencers to attend (all unpaid) and my social was off the hook! Lol! Boosted my following, direct sales, outreach from other influencers wanting to collab and a perfect example you folks (the Native Society) reached out to me for a Q&A.
Facebook Ads! I feel the other greatest fashion industry opportunity is in Facebook Ads! The cost of FB ads is relatively cheap in comparison to the outreach it will bring you and the algorithm work it does behind the scenes to strategically reach your clientele, and ultimately get you direct to consumer sales. I would jump on this bandwagon before the cost goes way up!
Influencers! I feel the cost to work with some IG influencers are absolutely out of this world expensive! Some influencers charge upwards of $25,000.00 USD for 1 post on their IG. Which doesn’t guarantee you will get any direct sales or engagement from it. They say, “the more followers you have the more you can charge” … BUT that is a ploy! There are tons of ways to grow your following artificially with fake followers. So just because someone has 1.5 million followers on IG doesn’t mean they have the best engagement. Then there are accounts with 50k followers but have 100% engagement and much for beneficial to work with. So, the challenge here is to be careful with the influencers you decide to work with and if they have the best engagement.
What inspired you to start your business?
I have always been inspired by the arts, design, and being creative! I’ve enjoyed working with my hands since I was a young teen. But when I moved to LA 4 years ago I needed work so I got a office job at a tech company in the VC space. It was an awesome opportunity with great benefits but sitting at a cubical staring at a computer all day just wasn’t fulfilling my soul. So one day I decided to ask myself, “what is it that I really need to fulfill my soul?”, and that’s when I came to a realization to start my own clothing line! Thus SAINT MOJAVI was born.
What’s next for the Business in the near future?
I’m currently finishing up my 2020 collection and we will be shooting the look-book in the colorful streets of Cartagena, Colombia! I can’t wait for this collection and all the new styles we will be dropping next year!
How do you motivate others?
POSITIVE REINFORCEMENT! Plain and simple!
Career advice to those in your industry?
If you can DREAM it, you can LIVE it! I know it sounds soo cheesy, but it is soo soo true! I look back and remember the days when I was just an island girl living in Maui, with only a dream of starting my own fashion-line and here I am living that dream! It takes hard work, dedications, and believing that it will happen when the time is right. Also ignore all the negative people that tell you it can’t be done and turn every “No” you might hear into motivation to better yourself and succeed!
Goal of the Day: Check off my list of to-dos for the day and make it to yoga!
What do you love most about Your City?
Well my current city is LA, and what I love most about this city is the different cultures, the fashion & art scene, the food scene and the weather!
Favorite Instagram Account?
It’s hard for me to pick 1 favorite IG account but right now my most favorite IG account is of this English bulldog by the name of Macho! He is soo cute and makes my day 100x better when I see a post of him on my feed. You must follow him – @macho_english_bulldog
What should everyone try at least once?
Yoga, Sound Baths, Surfing, new foods they’re not allergic to and being open minded
Where do you enjoy getting lost?
Anywhere in the world with my husband!