Basic Info

Name:
Tiffany Jana
Contributor Status:
AdVice
Initial Contribution Date:
03/26/2019
Primary Location:
Richmond, VA, USA

Career Info

Primary Industry:
Coaching / Training, Writing
Personal Career Headline:
Founder, TMI Consulting Inc & Author

My AdVert

Career Snapshot:

Dr. Tiffany Jana has helped orchestrate TMI’s growth over the past 16 years. This includes leading the merger of three companies that resulted in the launch of TMI in 2010. Dr. Jana subsequently established a national network of consultants and spearheaded the company’s transition into the world’s first Certified Benefit Corporation with a diversity and engagement focus. Dr. Jana has positioned TMI Portfolio as a global leader in metrics-based engagement. Dr. Jana has been featured in numerous publications and media including Fast CompanyInc.com, and Forbes for their work on diversity, equity, empowerment, and inclusion.

As the Founder of TMI’s Portfolio of companies, Dr. Jana oversees the development of the firm’s strategies, client relationships, and people. Dr. Jana serves as a strategic advisor on client engagements, and has deep expertise in diversity and inclusion, using metrics to gauge organizational equity and unconscious bias. Dr. Jana’s vision is to help clients optimize their workplace and community environments based on stated values.

AdMission Statement (AKA Personal Brand Pitch):

I’m help build emotional bridges and walk people across the chasm of differences so they can better experience, understand, and respect each other. I’m an entrepreneur of 16 years with 3 companies and 3 books under my belt. All of them are focused on diversity, equity, and inclusion. Public speaker, thought leader, change maker, and champion of the people—my goal is to make the hardest concepts and conversations accessible and inclusive through the written word, experiential design, and groundbreaking technology.

My AdVice

How did you get into the industry?:

My mother! She was a pioneer in the diversity space, and I looked up to my own mompreneur before becoming one.

Emerging industry trends?:

Diversity and inclusion is evolving to include equity—the ability everyone has to succeed within a system regardless of their demographic identity. Equity coupled with metrics creates an opportunity for measurable impact and accountability. I’m excited to be on the bleeding edge of this trend. The proven, proprietary process and metrics my diversity tech company has developed have been validated and longitudinally field-tested for nearly a decade. Others are jumping into the Diversity and inclusion is evolving to include equity—the ability everyone has to succeed within a system regardless of their demographic identity. Equity coupled with metrics creates an opportunity for measurable impact and accountability. I’m excited to be on the bleeding edge of this trend. The proven, proprietary process and metrics my diversity tech company has developed have been validated and longitudinally field-tested for nearly a decade. Others are jumping into the

Ideal experience for a customer/client?:

The TMI Portfolio of companies has 100% client satisfaction. Our process is aspirational and positive. We never employ blame-and-shame tactics. We help everyone feel welcome whether they are the majority or minority population. A diversity conversation is not truly inclusive unless everyone feels that their voice and perspective matters. Our metrics help leaders design intentional organizational cultures. Our trainings are energizing, informative and uplifting. We have a 98% participant satisfaction in our trainings. The people who sit through 2-8 hours of training at a time, love how creative and engaging our sessions are. We receive a constant influx of notes from clients, leaders and individual contributors, thanking us for helping shift their workplace culture towards greater inclusivity.

How do you motivate others?:

I try to tap into what motivates them. Everyone is inspired by different things, so if it’s people I work with, I try to pay attention to their expressed needs. Otherwise I motivate people by living as authentically as possible. People respond well to people who are comfortable in their own skin.

Career advice to those in your industry?:

Don’t be like the hordes of people who just jump in and start practicing with no experience or acumen. Do your research. Volunteer everywhere you can. Connect with experts and thought leaders. Learn facilitation skills, business skills, people skills. Take whatever you are already passionate about, credentialed in, or good at and find the intersection with diversity, equity and inclusion. Carve out your own space. Don’t try to be like anybody else. I married business management/organizational leadership and diversity and found a wide open field. I’m not sprinkling diversity magic, I’m giving leaders clear, measurable diversity ROI so they can make informed decisions. Find your unique angle and go for it.

My AdVantage

What are your aspirations? (Personal and Business):

Personally I aspire to grow into the best and most authentic version of myself. I have watched that shift over time—in terms of the expression, not the authenticity. I am very comfortable just being who I am and not worrying about others’ opinions of me. That’s important to me. Through my self-expression, I also aspire to grow closer to God through meditation, prayer, and worship.

Professionally, I aspire to use my business and business acumen in the service of as many people as I can. I’ve been blessed to work with an amazing team that has developed solutions to address diversity, equity and inclusion challenges in ways that work and have never been previously used at scale. There is no organization or system too large for the tech we have been developing. And that is exciting! The immediate goal is to scale the tech, engage more beta partners, and fully find the SaaS platform development.

Biggest Success?:

I think 16 years in business as a young mom. I was a young mother when I stepped out on my own. One child is almost done with college, one is halfway done, and I have a middle schooler at home. Growing a successful company with an awesome team as a single mother without breaking my kids is my biggest success.

Most Challenging Moment?:

My most challenging moment was deciding to part ways with my ex-husband and former business partner. Even though I started the company 8 years before I invited him to join me, the pivot to diversity happened with him. It was always my intention for us to be in it together for the long haul. My core goals and values remained consistent, but the entrepreneurial desire for evolution and growth was mine and not his. It was hard and horrible, but it’s the best business decision I ever made. The companies experienced their most exponential growth following his departure.

Motto?:

When people show you who they are, believe them.

Favorite People/Role Models?:

My mother!

What Else To Know

My Goal of the Day:

Make the most of each day through focused action and prayer.

My Thought of the Day:

Today is a day of completion.

My Action of the Day:

Complete one step towards a larger goal.

My Deed of the Day:

Be kind in my thoughts, words, and actions toward myself and others.

My Tip of the Day:

Setting an intention at the beginning of the day will help make it a reality.

My Pic of the Day:
Tell Us More:

My Pic of the Day:

I’m responding to this interview from a plane on my mother’s birthday. This time last year I was celebrating with her in Napa Valley. She was attending my author day event for the book I just presented on at SXSW. I chose this photo because it’s her birthday, she’s my inspiration and the reason I do this work in the world. Without her love and support, I wouldn’t be as confident sharing my gifts. It would have taken me far longer to discover who I am and what gifts I can use to serve the world without her lifting me up.

A Day in My Life

What do you love most about Your City?

Richmond has 4 distinct seasons! Sometimes in one week!

Favorite breakfast meal & restaurant?

Tofu scramble—Ellwood Thompson’s.

What are you doing at:

6:00 AM –Praying/meditating

10:00 AM -meetings and work

12:00 PM – Favorite Lunch spot/meal?

Soup at Saadia’s Juice Box

7:00 PM – hanging out with my kiddo

11:00 PM -fast asleep

What drink do you need to get through the day and at the end (and how many)?

Water all day. Sometimes Kombucha.

Most used App/Favorite Instagram Account?

YouVersion Bible app and Echo Prayer app.

What should everyone try at least once?

International travel to a non-English speaking country for an extended period of time—at least a month. Bonus points for non-Western or underdeveloped nations. It permanently alters your perspective for the better.

Where do you enjoy getting lost?

In my thoughts.

 

What Else to Know?

Forbes – The Road to Entrepreneurial Success Has Many Detours

https://www.forbes.com/sites/geristengel/2019/02/20/the-road-to-entrepreneurial-success-has-many-detours

Style Weekly – Richmond Authors Hold Institutional Bias Talk at South by Southwest

https://www.styleweekly.com/Studi/archives/2019/03/14/interview-richmond-authors-hold-bias-talk-at-south-by-southwest

Speaking at the Justice Conference (April 19-22)

https://www.facebook.com/Justice-Conference-441073912697524/?ref=hl

The B-Corp Handbook by Ryan Honeyman and Dr. Tiffany Jana to be released on April 23rd, 2019.

https://www.lifteconomy.com/book

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