Basic Info

Tonya Lewis Lee
Contributor Status:
Native AdVice
Initial Contribution Date:

Career Info

Primary Industry:
Health, Wellness and Fitness, Technology
Personal Career Headline:
Founder, Movita Organics
Business Description (One-Liner):

Tonya Lewis Lee created Movita to help women gain a baseline of good nutrition, and a practice of positive choices that support a lifestyle of well-being. Tonya’s professional journey into health and wellness started in 2007 when she began serving as the National Spokesperson for the “A Healthy Baby Begins with You” campaign initiated by the U.S. Department of Health and Human Services Office of Minority Health. It was through this work as a women’s health advocate that her own health journey took form, ultimately embarking on a lifestyle of wellness. This personal health journey coupled with her entrepreneurial spirit led Tonya to create Movita for women.

The author of Please Baby Please, Please Puppy Please, Gotham Diaries, the producer of The Watsons Go to Birmingham, Monster, She’s Gotta Have It, the mother of two adult children and the wife of a busy husband, Tonya knows first hand that balancing one’s own self-care with the demands of life is complicated. For Tonya, Movita is a platform to continue the conversation about finding balance and to offer a tool to help women as they work through this process. Health is a journey, not a destination. For Tonya, Movita is support through this journey – hers and yours.

My Native AdVert

Career Snapshot:

I went to law school at the University of Virginia and practiced law for two years. After leaving the law I turned to creative endeavors, writing and producing. I’ve written three children’s books, Please Baby Please, Please Puppy Please and Giant Steps to Change the World which have sold over a million copies. I started producing 20 years ago for Nickelodeon. On May 24, the second season of my show She’s Gotta Have It will begin streaming on Netflix and on September 27 my film, ALL RISE will be in theaters.

Native AdMission Statement (AKA Personal Brand Pitch):

I’m a passionate hard worker who cares about the fate of humanity. I want to make the world a better place while I’m here on this earth and believe I can. Through my work creating content whether it be writing children’s books, or producing film and television I intend to reflect the human experience and inspire compassion and understanding between people. As an entrepreneur, the core of my vitamin supplement business is about working towards health equality and inspiring women to access their best health journeys.

My Native AdVice

How did you get into the industry?:

I came into the space of health and wellness professionally to raise awareness about the high rates of infant mortality in the United States as the spokesperson for the A Healthy Baby Begins with You a campaign created by the US Department of Health and Human Services, the Office of Minority Health. Through that work, I started a website, Healthy You Now to provide content and inspiration to women looking to live their healthiest lives. It was through my work with Healthy You Now that I met my business partner in Movita and started the company to provide vitamin supplements…a tool in a woman’s arsenal to try to access her healthiest life.

Emerging industry trends?:

I think more organic vitamins are coming to market and companies are becoming a bit more transparent. I think the consumer is getting smarter and learning more about vitamins…because like everything quality matters when it comes to getting results.

Ideal experience for a customer/client?:

The ideal experience for our customer is that she feels great after taking our product and that by taking our one-a-day vitamin on an empty stomach first thing in the morning with a glass of water she will be set up to make good choices for her health throughout the course of her day. I try to lead by example and approach with kindness and an open heart, but everyone is different so something that works for one person may not work for another so it really is a case by case thing.

How do you motivate others?:

I try to lead by example and approach with kindness and an open heart, but everyone is different so something that works for one person may not work for another so it really is a case by case thing.

Career advice to those in your industry?:

For anyone who would want to create a company to sell vitamins I would ask that they make sure their products are of good quality and that they represent what is truly in their products. And don’t make claims that you can’t back up.

My Native AdVantage

What are your aspirations? (Personal and Business):

I aspire to build a thriving health and wellness brand that creates tools, vitamin supplements and content; film, television, books, podcasts. It is my intention that this company speak to all women, but women of color recognize that we are paying attention to the issues that may hit women of color a little harder. I feel like my personal and business goals are really one and the same…I also hope to continue to take care of myself so that the biology of my body can carry me through to do the work that I need to do.

Biggest Success?:

My two beautiful children.

Most Challenging Moment?:

I ended a professional partnership with someone which at the time was difficult and scary, but ultimately it was good for both of us so that we could grow.


You get more bees with honey than with vinegar.

Favorite People/Role Models?:

The artist Carrie Mae Weems and the artist, Nona Hendryx, the model Bethann Hardison. All of these women inspire me by their incredible creativity, their commitment to their art and to themselves. I want to be like them when I grow up. Oh and Ms. Cicely Tyson…she looks amazing, is sharp as a tack and is still working at 94 years old!

What Else To Know

Tell Us More:

What else to Know!

Movita Organics just launched Prenatal and Beauty in additional to the original Movita Multivitamin!

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