Basic Info

Name:
Tim Westergren
Contributor Status:
Native AdVice
Initial Contribution Date:
09/12/2014
Primary Location:
San Francisco, CA, USA

Career Info

Primary Industry:
Music, Technology
Personal Career Headline:
Founder of Pandora Radio
Business Description (One-Liner):

Music streaming and automated music recommendation service.

Experience Timeline:
21-30 years of work experience

My Native AdVert

Career Snapshot:

Pandora Founder Tim Westergren started the popular personalized radio service in 2000 with the Music Genome Project. Tim is an award-winning composer and accomplished musician with 20 years of experience in the music industry – spanning production, audio engineering, film scoring and live performance. Trained as a jazz pianist, his musical background spans such genres as rock, blues, jazz and classical music.

Tim received his B.A. from Stanford University, where he studied computer acoustics and recording technology. A musician’s musician, he is dedicated to helping talented emerging artists find an audience. In addition to guiding Pandora’s overall strategy and vision, Tim now spends most of his time as Pandora’s chief evangelist – traveling the country to connect with some of the tens of millions of people who listen to Pandora.  He also works extensively with technology partners, distribution partners, advertisers and investors to help shape the future of Pandora and personalized radio.

What Else To Know

One food and drink on earth, what would you choose?:

Glass of milk and a PB&J.

Tell Us More:

Tell us about The Music Genome Project.

The MGP is an enormous list of musical attributes – an exhaustive set of granular details covering melody, harmony, rhythm, form, instrumentation, voice, and lyrics – that collectively describe a song. A team of music analysts has spent 15 years manually measuring and detailing hundreds of thousands of songs along this template – essentially capturing the equivalent of their musical DNA.  A set of very sophisticated algorithms then uses the data of these songs “fingerprints” to connect songs based on their musical similarity – creating personalized playlists. It is a system that is unique in its ability to surface new music, as it’s the only method that does not rely on popularity. A level playing field for all artists.

Tell us about The Music Genome Project.

The MGP is an enormous list of musical attributes – an exhaustive set of granular details covering melody, harmony, rhythm, form, instrumentation, voice, and lyrics – that collectively describe a song. A team of music analysts has spent 15 years manually measuring and detailing hundreds of thousands of songs along this template – essentially capturing the equivalent of their musical DNA.  A set of very sophisticated algorithms then uses the data of these songs “fingerprints” to connect songs based on their musical similarity – creating personalized playlists. It is a system that is unique in its ability to surface new music, as it’s the only method that does not rely on popularity. A level playing field for all artists.

What stations are currently on your Pandora Radio?

Too many to list.  But I’m all across the board. Pop, rock, jazz, classical, Motown, bluegrass… you name it.

Original Native Society Post

Native AdVice:

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