Basic Info

Wendy Day
Contributor Status:

Career Info

Primary Industry:
Music, Non-Profits / Philanthropy
Personal Career Headline:
Rap Coalition Founder

My AdVert

Career Snapshot:

Wendy Day started Rap Coalition in 1992 to advocate for artists who have little to no leverage in the urban music business. After shopping and negotiating many favorable deals for artists and creating many millionaires in the music industry, Wendy has gone on to consult and help build independent record labels, while writing a series of how-to books and music resources to help rap artists excel. Wendy Day has worked with many artists including Eminem, Tupac, Twista, Do Or Die, David Banner, Slick Rick, Boosie, Webbie, Fiend, C-Murder, Trouble, Lil Donald and many more. She played a crucial role in shopping and negotiating the deals of Master P’s No Limit, Cash Money, Eminem, Twista, David Banner, and many others. Wendy’s clients have sold over a billion records during her illustrious 27 year career. Wendy is currently building an educational website to teach artists about how to make money with their music ( and just received the funding to start an incubator for independent Rappers to help them start their own record labels. Wendy Day is based in Atlanta and can be found via Instagram @RapCoalition. Be sure to follow her free educational videos on YouTube at ThisIsWendyDay.

AdMission Statement (AKA Personal Brand Pitch):

Wendy Day is a woman who has built a career on helping rap artists while living her dreams. Wendy fell in love with rap music in 1980, and in 1992 she built Rap Coalition, a not-for-profit artist advocacy organization to help educate and support rap artists, and break unfair contracts in the music business. Wendy has negotiated some of the best deals in urban music and has helped build many successful rap artists. Wendy’s clients have gone on to sell over a billion albums during her 27 year career. And she still loves every minute of it!!

My AdVice

How did you get into the industry?:

I got into the music industry by starting my own company. It is my way of giving back to rap and rappers. I love the energy and passion in the music and it’s a musical art form that’s given me so much happiness.

Ideal experience for a customer/client?:

Timing is everything. Build your fanbase and create a buzz in your region. The goal is to be successful in music, not to get a record deal. Market and promote yourself. Build a following and then you can write your own ticket. In 2019, staying independent is an awesome path. Artists can make great money provided they have great music, the proper funding to market and promote, and an amazing work ethic. You just have to outwork everyone else.

Career advice to those in your industry?:

This is a “who you know” industry. Relationships matter. Cultivate good relationships and do good business, even if others do not. Character is who you are when no one is looking.

My AdVantage

What are your aspirations? (Personal and Business):

I want to make an even bigger impact with rappers—help them fund, market, and promote their music and help build even more successful careers. I enjoy building millionaires. I’m in the process of building an incubator for rappers so I can positively impact more careers.

Biggest Success?:

(I’ve been fortunate to have done some of the best deals in urban music. I’m best-known for negotiating the $30 million Cash Money deal at Universal. But the truth is that I’m more proud of some other deals that I’ve done that empower rappers and teach them how to run their own companies. I’m also proud of my relationship with my husband, Tony. We met while he was incarcerated—at the end of a 17 year sentence he was serving in the Feds. Most people would have looked past him but he’s such an amazing person and after 7 years, I’m as in love with him as I was in the beginning of our relationship. I’m grateful everyday to have him in my life.

Sorry about the mushy Hallmark moment….


“Everything you want is on the other side of fear.”

“Who I am is who I want to be!”

Favorite People/Role Models?:

I’m impressed with great minds who speak their truth even at great risk to themselves: Malcolm

X, Gary Webb, Dr Molefi Asante, Tupac Shakur, etc. My biggest hero was my Mom. She was the strongest and most giving person I have ever known. She gave unconditionally. She passed away in 2014. I miss her so much.

What Else To Know

Tell Us More:

What I’m most proud of:

I am most proud of my Youtube channel. Most people can’t afford to hire me, so in 2016, I started building a Youtube channel with free how-to videos about succeeding in the music industry. The channel is

My Daily Thoughts:

Goal of the Day: To be the best me that I can be.

Deed of the Day: Random acts of kindness

What drink do you need to get through the day and at the end (and how many)?

I drink buckets of unsweet iced tea with lemon—here’s a little known Wendy Day fact: I can often be seen going through the Chik-Fil-A drive-thru for 2 large unsweet iced teas with extra lemon. $4.47.

Most used App/Favorite Instagram Account?

I use Pages more than any other app. I seem to always be writing: books, articles, marketing plans, etc. My favorite Instagram account is @Fuckology because it’s a riot (and very relatable). My favorite hashtags are #Dance and #Art, because, well, I love dance and art. #NoBrainer

What should everyone try at least once?

Living their dreams.

Where do you enjoy getting lost?

I love wandering in a new city or town. Even when I am someplace new on business, I always take time to explore. There’s an energy that I get from this. If I ever retire, I just want to wander and explore incessantly.

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