How to Create a Killer Personal Brand in 2020: 8 Effective Tips

Whether you realize it or not, "brands" have been a large part of your life. Perhaps you pined after the latest Nike hightops as a child or your stomach still grumbles when you pass the iconic golden arches. Part of the success of these companies has been due to clear messaging (e.g., branding) that makes them instantly recognizable. Customers associate certain words, feelings, and images with these brands. And, that kind of universal recognition translates into power, influence, and opportunities. Why a Personal Brand Matters When it comes to standing out from the crowd and defining your special "brand," the same principles that apply to large corporations also apply to individuals. According to writer and marketing professional Laura Lake, personal brands…...

Read More

Tags: Branding