Founder, THINKERBELL & Consumer Psychologist
Thinkerbell represents the coming together of scientific enquiry and hardcore creativity – or as we like to call it, ‘Measured Magic’. We’re an independent Australian agency owned by four of Australia’s most well regarded communications people Jim Ingram, Adam Ferrier, Margie Reid and Ben Couzens. We also have a friend with benefits in PwC. We have extensive experience in the worlds of research and data, strategy and creative execution and we’ve helped some of Australia’s best known and most loved brands find their inner magic.
I always wanted to be a consumer psychologist, and after getting side tracked into forensic and clinical psychology, that’s what I am. In my marketing life I’ve worked for a brand consultancy, then Saatchi & Saatchi, then co-founded Naked Communications in Australia before co-founding Thinkerbell with some friends.. We also have another thing called s p a c e.
I was once described by myself as an ‘enigmatic irritation’. I wear black a lot, I’m disheveled and I cant quite shake a slight slur.
I went to see a careers counsellor when I was 17. He asked my my interests and I said Money and people. He suggested I become a consumer psychologist. He nailed it.
I find the balance between marketers wanting to understand consumers properly is really interesting, as what they should be focusing on more is how to build their brand.
That’s for them to answer.
It’s a tough question. There are lots of way to motivate and demotivate people. Im never quite sure when I’m doing either to be perfectly honest.
I love hanging with my family, and I love coming up with interesting ideas and things.
Being happily married with two kids. Without fail. A close second would be being gainfully employed. I’m forever grateful that my wife loves me, and that I can earn a buck.
Wow nice question – we only just met so Im going to pass. Ask me again next year.
Amplify your awkwardness.
Seriously, there are loads.
See the kids
What crazy stuff can we do
A Day in My Life:
What do you love most about Your City?
I love my suburb, St Kilda. It’s the least judgemental suburb in the world. From hipsters, to artists, to yuppies, to bogans, they are all here mixing with the sex workers, and those without a stable home. It’s an amazing melting pot, full of character.
Favorite breakfast meal & restaurant?
Breakfast is a thing of the past thanks to intermittent fasting (8 pm till noon daily). Favorite restaurant is anywhere with the family.
What are you doing at:
6:00 AM – staring at an 18 month old – most likely changing his nappy.
10:00 AM – having my 4th coffee, and in a meeting.
12:00 PM – Favorite Lunch spot/meal?
Seeing how long I can hang out for before I eat – normally with either jelly beans or almonds in hand.
7:00 PM – Putting the 18 month old to bed.
11:00 PM – Asleep (although as I write this it’s 10.44pm!
What drink do you need to get through the day and at the end (and how many)?
Whiskey – ideally in a Manhattan. Just one, or maybe two, once in a while six.
Most used App/Favorite Instagram Account?
Twitter for me.
What should everyone try at least once?
Therapy. Everyone should have therapy.
Where do you enjoy getting lost?
In my mind.
What Else to Know?
Here’s five things I’d love you to know
I like talking about Batman
I used to like talking about what makes people cool, I did my thesis on ‘the underlying constructs of cool people’. But the older and fatter I get the less credible I become on the subject.
Thinkerbell is our newish agency and we practice ‘measured magic’, it’s going well.
Develop your own catch phrase. Everyone should have a catch phrase (and a sound track).